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McGraw-Hill Construction
Media
Case Study
Helping McGraw-Hill Construction
turn valuable information into a
revenue stream.
Background
McGraw-Hill Constructionwhich includes
Dodge Reports, Sweets and other web
information services and publicationsis the
leader in providing information, intelligence,
tools and resources to the $4.6 trillion
construction industry. Its constantly looking for
ways to improve its operations to connect its
customers to projects, products and people.
The Challenge
A few years ago, the companys MHC Dodge
division decided to streamline the way it added
new content to its vast digital database of
architectural plans, specifications and other
information related to active construction
projects. The valuable database is subscriber-
based and contains more than 65,000 projects
that are updated daily.
At the time, the organization relied on five
geographically dispersed in-house imaging
facilities to convert hard-copy construction
documents into digital form. The internal
imaging process was not optimized, however,
because it required scanning each document
twiceonce to produce microfilm and once for
the digital image file.
The operation also was time-consuming,
because the hard copy originals had to be
returned to the people who provided them.
That required meticulous tracking.
To sharpen its focus on its core competency
providing the best source of up-to-date
construction information to subscribersthe
company decided to outsource its imaging
operations. The company was looking for
a partner that could image tens of millions
of complex, hard-copy documents a year,
simplify tracking and make new digital content
available to subscribers in 48 to 72 hours, from
start to finish.
McGraw-Hill Construction also wanted a
partner with the proven ability to provide other
related services in the future, including printing,
finishing, digital content management,
CDROM production and fulfillment.
After an intensive review of proposals,
McGraw-Hill Construction decided to outsource
its imaging operations to the document
management experts from Xerox.
That was the beginning of a long-term
strategic partnership that continues to evolve
in response to McGraw-Hill Constructions
continuous commitment to better serve
itscustomers.
Its not easy to take millions of
documents, scan them, keep them
all together, index them for keyword
searches and then transmit them
to different locations and different
databases at the same time for
repurposing into different media. Xerox
showed us that they had really mastered
this technology.
 Tim Ryan
Senior Vice President,
Business Operations
McGraw-Hill Construction
About Xerox Services. Xerox Corporation is a world leader in business process, information
technology and document outsourcing services. Our unique combination of industry expertise
and global delivery capabilities helps you reduce costs, streamline operational processes and
grow revenue while clearing the way for you to focus on what you do best: your real business.
For more information on how we help information providers and media companies,
visit www.xerox.com/services or call 1-800-ASK-XEROX.
Speeding up content delivery.
Generating new sources of revenue.
The Solution
Working closely with the client team, we
quickly consolidated the companys five
imaging operations to a single Xerox Imaging
Center. This high-volume facility captures and
manages approximately 32 million images
annually.
We developed software for the clients
secure Closed Loop Control web portal
that streamlines the digital document
submission process for employees and outside
stakeholders.
To quickly deliver new digital documents to
the McGraw-Hill Construction Network and
convert the new content into easily accessible
information, we used our digital conversion
services and sophisticated XML tagging and
indexing capabilities to facilitate document
navigation and searching for subscribers. We
also used our innovative SILX速
document
compression technology to minimize file sizes
while maintaining maximum image quality.
In addition to supplying www.construction.com
with content, we also provide CD-ROM
production and fulfillment services to give
McGraw-Hill Construction a variety of ways to
provide value-added content to subscribers and
premium products.
To complement these improvements in
imaging and content management, McGraw-
Hill Construction was also looking for a full-
service print and distribution partner for its
subscriber-based communications.
We began to provide print production services
for Dodge publications and invoices, converting
from costly offset printingto our more
efficient and cost-effective Innovation Centers.
These regionally-located facilities are equipped
with state-of-the-art digital printing technology
and also provided custom finishing and faster
distribution services.
The Results
By consolidating the clients imaging and print
operations at our high-volume centers, we
improved image quality, cycle times and cost-
effectiveness. The improvements dramatically
expanded the range of content submission
options to include everything from hard copy
and faxes to digital submission via FTP and
URL downloads. With our sophisticated XML
tagging, indexing and data mining capabilities,
we made a growing database of valuable
information faster and easier for subscribers to
search, access, use and order.
The new Closed Loop Control web portal
made it faster and easier for McGraw-
Hill Construction employees and outside
stakeholders to submit new digital content to
the imaging facility for processing.
By converting traditional offset printing
applications to our regional print-on-demand
model, we helped the client improve the
efficiency of its print production for a variety
of daily, weekly and monthly publications
and invoices. The new digital print solution
integrates with MHC data streams of
subscriber-selected content. In addition to
providing customers with targeted content,
our services have also improved turnaround
time, shipment tracking and lowered
distribution expenses.
By combining our imaging and content
management services with print production,
fulfillment, CD-ROM production and data
delivery services, we helped the client
quickly deliver rich content to subscribers in
the form they prefer, enhancing customer
satisfaction and revenue generation. These
improvements and innovative services continue
to help McGraw-Hill Construction maintain
its leadership in the construction information
industry as its market and business evolves.
息2010 Xerox Corporation. All rights reserved. XEROX速 and XEROX and Design速 and SILX速 are trademarks of
Xerox Corporation in the United States and/or other countries. 10/10 DAVAN-172
Case Study Snapshot
The Challenge
	 Enhance the revenue generation
capabilities of a valuable database
	 Improve the quality and speed of a
mission-critical imaging operation
	 Make rich content available to
subscribers in a variety of forms
	 Improve the clients approach to print
production, fulfillment and delivery
for a variety of core publications and
invoices
The Solution
	 Consolidate five imaging
operations to one, high-volume
Xerox Imaging Center
	 Indexing, XML tagging, data mining
and SILX file compression to make
digital content more accessible
	 Web portal to manage digital content
	 Replace offset printing with
state-of-the-art digital print at
regional Xerox Innovation Centers
	 Integrated suite of imaging, content
management, print production,
fulfillment, CD-ROM production, mail
and distribution capabilities
The Results
	 Improved image quality and content
	 24-hour turnaround times for 32 million
images annually
	 Streamlined project submission process
	 Richer, more targeted content
	 Improved content access and delivery
	 86,000 CD-ROMs/year, same day
fulfillment
	 New revenue generation opportunities
	 Faster, more efficient and more
cost-effective approach to imaging,
content management, print production
and fulfillment
	 A long-term strategic partnership
committed to continuous improvement
and innovation

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Mcgraw Hill Construction - Print Production Case Study

  • 1. McGraw-Hill Construction Media Case Study Helping McGraw-Hill Construction turn valuable information into a revenue stream. Background McGraw-Hill Constructionwhich includes Dodge Reports, Sweets and other web information services and publicationsis the leader in providing information, intelligence, tools and resources to the $4.6 trillion construction industry. Its constantly looking for ways to improve its operations to connect its customers to projects, products and people. The Challenge A few years ago, the companys MHC Dodge division decided to streamline the way it added new content to its vast digital database of architectural plans, specifications and other information related to active construction projects. The valuable database is subscriber- based and contains more than 65,000 projects that are updated daily. At the time, the organization relied on five geographically dispersed in-house imaging facilities to convert hard-copy construction documents into digital form. The internal imaging process was not optimized, however, because it required scanning each document twiceonce to produce microfilm and once for the digital image file. The operation also was time-consuming, because the hard copy originals had to be returned to the people who provided them. That required meticulous tracking. To sharpen its focus on its core competency providing the best source of up-to-date construction information to subscribersthe company decided to outsource its imaging operations. The company was looking for a partner that could image tens of millions of complex, hard-copy documents a year, simplify tracking and make new digital content available to subscribers in 48 to 72 hours, from start to finish. McGraw-Hill Construction also wanted a partner with the proven ability to provide other related services in the future, including printing, finishing, digital content management, CDROM production and fulfillment. After an intensive review of proposals, McGraw-Hill Construction decided to outsource its imaging operations to the document management experts from Xerox. That was the beginning of a long-term strategic partnership that continues to evolve in response to McGraw-Hill Constructions continuous commitment to better serve itscustomers. Its not easy to take millions of documents, scan them, keep them all together, index them for keyword searches and then transmit them to different locations and different databases at the same time for repurposing into different media. Xerox showed us that they had really mastered this technology. Tim Ryan Senior Vice President, Business Operations McGraw-Hill Construction
  • 2. About Xerox Services. Xerox Corporation is a world leader in business process, information technology and document outsourcing services. Our unique combination of industry expertise and global delivery capabilities helps you reduce costs, streamline operational processes and grow revenue while clearing the way for you to focus on what you do best: your real business. For more information on how we help information providers and media companies, visit www.xerox.com/services or call 1-800-ASK-XEROX. Speeding up content delivery. Generating new sources of revenue. The Solution Working closely with the client team, we quickly consolidated the companys five imaging operations to a single Xerox Imaging Center. This high-volume facility captures and manages approximately 32 million images annually. We developed software for the clients secure Closed Loop Control web portal that streamlines the digital document submission process for employees and outside stakeholders. To quickly deliver new digital documents to the McGraw-Hill Construction Network and convert the new content into easily accessible information, we used our digital conversion services and sophisticated XML tagging and indexing capabilities to facilitate document navigation and searching for subscribers. We also used our innovative SILX速 document compression technology to minimize file sizes while maintaining maximum image quality. In addition to supplying www.construction.com with content, we also provide CD-ROM production and fulfillment services to give McGraw-Hill Construction a variety of ways to provide value-added content to subscribers and premium products. To complement these improvements in imaging and content management, McGraw- Hill Construction was also looking for a full- service print and distribution partner for its subscriber-based communications. We began to provide print production services for Dodge publications and invoices, converting from costly offset printingto our more efficient and cost-effective Innovation Centers. These regionally-located facilities are equipped with state-of-the-art digital printing technology and also provided custom finishing and faster distribution services. The Results By consolidating the clients imaging and print operations at our high-volume centers, we improved image quality, cycle times and cost- effectiveness. The improvements dramatically expanded the range of content submission options to include everything from hard copy and faxes to digital submission via FTP and URL downloads. With our sophisticated XML tagging, indexing and data mining capabilities, we made a growing database of valuable information faster and easier for subscribers to search, access, use and order. The new Closed Loop Control web portal made it faster and easier for McGraw- Hill Construction employees and outside stakeholders to submit new digital content to the imaging facility for processing. By converting traditional offset printing applications to our regional print-on-demand model, we helped the client improve the efficiency of its print production for a variety of daily, weekly and monthly publications and invoices. The new digital print solution integrates with MHC data streams of subscriber-selected content. In addition to providing customers with targeted content, our services have also improved turnaround time, shipment tracking and lowered distribution expenses. By combining our imaging and content management services with print production, fulfillment, CD-ROM production and data delivery services, we helped the client quickly deliver rich content to subscribers in the form they prefer, enhancing customer satisfaction and revenue generation. These improvements and innovative services continue to help McGraw-Hill Construction maintain its leadership in the construction information industry as its market and business evolves. 息2010 Xerox Corporation. All rights reserved. XEROX速 and XEROX and Design速 and SILX速 are trademarks of Xerox Corporation in the United States and/or other countries. 10/10 DAVAN-172 Case Study Snapshot The Challenge Enhance the revenue generation capabilities of a valuable database Improve the quality and speed of a mission-critical imaging operation Make rich content available to subscribers in a variety of forms Improve the clients approach to print production, fulfillment and delivery for a variety of core publications and invoices The Solution Consolidate five imaging operations to one, high-volume Xerox Imaging Center Indexing, XML tagging, data mining and SILX file compression to make digital content more accessible Web portal to manage digital content Replace offset printing with state-of-the-art digital print at regional Xerox Innovation Centers Integrated suite of imaging, content management, print production, fulfillment, CD-ROM production, mail and distribution capabilities The Results Improved image quality and content 24-hour turnaround times for 32 million images annually Streamlined project submission process Richer, more targeted content Improved content access and delivery 86,000 CD-ROMs/year, same day fulfillment New revenue generation opportunities Faster, more efficient and more cost-effective approach to imaging, content management, print production and fulfillment A long-term strategic partnership committed to continuous improvement and innovation