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Geek easy

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JaredandBonnie Johnson
JaredandBonnie Johnson

Geek-Easy is a computer repair and business support service that aims to address common customer needs and preconceptions. For computer repairs, they plan to provide upfront pricing, guarantees on work done, and clear explanations of repairs. For business support, they will emphasize fast response times, testimonials showing value, and displaying certifications. For backup and recovery services, they will demonstrate recovery options, partner with affordable recovery services, and show customers backup solutions work through demonstrations. For Apple repairs, they will emphasize testimonials and Apple-branding to make the service "feel" like an official Apple repair. The document provides suggestions on redesigning Geek-Easy's website to better emphasize their service offerings and build

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GEEK-EASY.COM
WHAT NEEDS Computer/Laptop Repairs DOES GEEK- Business Support EASY MEET? Backup & Recovery Apple Repair
COMPUTER What needs/preconceptions (perceived REPAIRS or not) do customers have when it comes to computer/laptop repair? They are expensive They are high risk (you have to pay for labor regardless of whether the problem was fixed) The problems dont always get fixed. Ambiguity on repairs (what am I getting for my money? My CMOS what?)
COMPUTER How can you address those needs? REPAIRS They are expensive Indicate what youre going to do, for what price, so the customer never has a gotcha. List prices for common tasks on website. They are high risk Offer zero-risk for the customer either it gets fixed, or they dont pay. The problems dont always get fixed. Offer full guarantees on the work done. Ambiguity on repairs Explain the ramifications of repairs. Did you increase my hard drive capacity, or did you let me store more songs? People dont buy drills, they buy holes.
BUSINESS What needs/preconceptions (perceived SUPPORT or not) do customers have when it comes to Business Support? Businesses need their problems addressed fast. Expensive are you going to give them the latest and greatest, or the best bang for their buck? Quality and Consistency does the work you do last?
BUSINESS How can you address those needs? SUPPORT Businesses need their problems addressed fast. Indicate your response time on the website. Make it fast! Give the customer an emergency contact Expensive are you going to give them the latest and greatest, or the best bang for their buck? Anything you say is just going to be a sales pitch get testimonials from other businesses. Quality and Consistency does the work you do last? Displaying your certifications are going to be important, but standard. Again, testimonials are going to be important.
BACKUP AND What needs/preconceptions (perceived RECOVERY or not) do customers have when it comes to Backup and Recovery? Recovery is super expensive. Backup solutions are slow and expensive. How do I know the backup solution works until its too late?
BACKUP AND How do you address those needs? RECOVERY Recovery is super expensive. Demonstrate the types of recovery you can do. Network with recovery partners to get more reasonable rates. Backup solutions are slow and expensive. Modern storage is cheap. Preventative maintenance is cheaper than recovery How do I know the backup solution works until its too late? Indicate you will do a full recovery demonstration.
APPLE REPAIR What needs/preconceptions (perceived or not) do customers have when it comes to Apple Repair? I only do repairs at a Apple Center
APPLE REPAIR How do you address those needs? I only do repairs at a Apple Center Apple has its own culture. Even if your not Apple certified, testimonials and Apple branding will go a long way to make it feel Apple.
GEEK-EASY.COM DESIGN Heres a screenshot of Geek-Easy.com, with a color overlay showing the design of the websites elements.
Geek easy
Attention drawn here due to the variance in color
But the reality is, this is what your business has to offer
This effect is significantly increased by the various gradients and fades elements on the website arent as easily distinguishable.
The human eye tends to read a website like this
So we have your certifications (credibility) most prominent, and what your business actually does not prominent enough. Since those ` naturally come one after the other, lets stack them horizontally.
GEEK SQUAD DESIGN Though the Geek Squad doesnt have a great reputation for service, they have a good website. Plus you can bet theyve put a lot of effort into usability testing and conversions.
Geek easy
GEEK SQUAD DESIGN See the difference? You can advertise what you do on the top, and have some of the bullet points (creditability builders) mentioned earlier.
Geek easy
This design isnt perfect (the colors blend too much) but the design principal is there.

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Geek easy

  • 2. WHAT NEEDS Computer/Laptop Repairs DOES GEEK- Business Support EASY MEET? Backup & Recovery Apple Repair
  • 3. COMPUTER What needs/preconceptions (perceived REPAIRS or not) do customers have when it comes to computer/laptop repair? They are expensive They are high risk (you have to pay for labor regardless of whether the problem was fixed) The problems dont always get fixed. Ambiguity on repairs (what am I getting for my money? My CMOS what?)
  • 4. COMPUTER How can you address those needs? REPAIRS They are expensive Indicate what youre going to do, for what price, so the customer never has a gotcha. List prices for common tasks on website. They are high risk Offer zero-risk for the customer either it gets fixed, or they dont pay. The problems dont always get fixed. Offer full guarantees on the work done. Ambiguity on repairs Explain the ramifications of repairs. Did you increase my hard drive capacity, or did you let me store more songs? People dont buy drills, they buy holes.
  • 5. BUSINESS What needs/preconceptions (perceived SUPPORT or not) do customers have when it comes to Business Support? Businesses need their problems addressed fast. Expensive are you going to give them the latest and greatest, or the best bang for their buck? Quality and Consistency does the work you do last?
  • 6. BUSINESS How can you address those needs? SUPPORT Businesses need their problems addressed fast. Indicate your response time on the website. Make it fast! Give the customer an emergency contact Expensive are you going to give them the latest and greatest, or the best bang for their buck? Anything you say is just going to be a sales pitch get testimonials from other businesses. Quality and Consistency does the work you do last? Displaying your certifications are going to be important, but standard. Again, testimonials are going to be important.
  • 7. BACKUP AND What needs/preconceptions (perceived RECOVERY or not) do customers have when it comes to Backup and Recovery? Recovery is super expensive. Backup solutions are slow and expensive. How do I know the backup solution works until its too late?
  • 8. BACKUP AND How do you address those needs? RECOVERY Recovery is super expensive. Demonstrate the types of recovery you can do. Network with recovery partners to get more reasonable rates. Backup solutions are slow and expensive. Modern storage is cheap. Preventative maintenance is cheaper than recovery How do I know the backup solution works until its too late? Indicate you will do a full recovery demonstration.
  • 9. APPLE REPAIR What needs/preconceptions (perceived or not) do customers have when it comes to Apple Repair? I only do repairs at a Apple Center
  • 10. APPLE REPAIR How do you address those needs? I only do repairs at a Apple Center Apple has its own culture. Even if your not Apple certified, testimonials and Apple branding will go a long way to make it feel Apple.
  • 11. GEEK-EASY.COM DESIGN Heres a screenshot of Geek-Easy.com, with a color overlay showing the design of the websites elements.
  • 13. Attention drawn here due to the variance in color
  • 14. But the reality is, this is what your business has to offer
  • 15. This effect is significantly increased by the various gradients and fades elements on the website arent as easily distinguishable.
  • 16. The human eye tends to read a website like this
  • 17. So we have your certifications (credibility) most prominent, and what your business actually does not prominent enough. Since those ` naturally come one after the other, lets stack them horizontally.
  • 18. GEEK SQUAD DESIGN Though the Geek Squad doesnt have a great reputation for service, they have a good website. Plus you can bet theyve put a lot of effort into usability testing and conversions.
  • 20. GEEK SQUAD DESIGN See the difference? You can advertise what you do on the top, and have some of the bullet points (creditability builders) mentioned earlier.
  • 22. This design isnt perfect (the colors blend too much) but the design principal is there.