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Gender stereotypes in advertising
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Yaroslav Kochergin
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Gender stereotypes in advertising
1.
仗仂仍亰仂于舒仆亳亠 亞亠仆亟亠仆 亠亠仂亳仗仂于
于 亠从仍舒仄亠仂亟亞仂仂于亳仍亳:亟亠仆 亞仗仗 34仂亠亞亳仆 亊仂仍舒于, 丼亳亢亠仆仂从 从舒亠亳仆舒, 从亳仄仂从亳仆 亞仂, 弍亠仆从仂 亠仄
2.
豫亳亶 仂亳仂于, 亠舒亳于仆亶
PR-亟亳亠从仂 PR2B Group丼亠仍仂于亠从 于 亞亠仆亟亠仆仂-仂亳亠仆亳仂于舒仆仆仂亶 亠从仍舒仄亠 舒仂 亳亞舒亠 仆亠 仗仂仂 仂仍 仗亠亟舒于亳亠仍 亠仍亠于仂亶 舒亟亳仂亳亳 亳仍亳 仂于亠亳从舒, 从仗亠舒, 舒 磦仍磳 仂舒亢亠仆亳亠仄 亠亠仂亳仗舒 - 仂磦亠亞仂 仗亠亟舒于仍亠仆亳.2
3.
亳亰舒亶仆 仗舒从仂于从亳 3
4.
仂仄仗舒仆亳:Coca-Cola亠仆亟: Schweppes亞亠仆于仂: DiDonato弌舒仆舒:
于舒仍亳4弌舒亠 亟仂弍亠 于亠仄亠仆舒
5.
亳亰舒亶仆亠: 仂仍 亠仆仆亠亠仆亟:
Vodka Sputnik5
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亠舒仆舒 亠从仍舒仄舒6
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亢亠于亠仆仆仂. 7
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亠仆于亠仆仆仂8
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舒亢仆舒 亠从仍舒仄舒 9
10.
亠仆于亠仆仆仂10
11.
丐 亠从仍舒仄舒11
12.
仂仄仗舒仆亳: 丐24亠仆亟: 丐24舒亰于舒仆亳亠:
亠仂仆亳亟 舒亠仆仂于亞亠仆于仂: LoweAdventa弌舒仆舒: 仂亳12
13.
仂仄仗舒仆亳: Kraft Foods
Russia亠仆亟: Alpen Gold亞亠仆于仂: Ogilvy & Mather弌舒仆舒: 仂亳13
14.
弌仗舒亳弍仂 亰舒 于仆亳仄舒仆亳亠!14
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