General Assembly Sydney: Digital Frontiers Workshop
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際際滷s from my presentation at the General Assembly Digital Frontiers Workshop, held in Sydney on December 13, 2012
General Assembly Sydney: Digital Frontiers Workshop
- 1. Divergence Mobile & beyond (a little bit) Alex Young Co-founder, MOB & buildAR @alexmyoung
- 2. The rise of mobile Android has overtaken iOS as the most predominant in the Australian market
- 3. The rise of mobile Android on 75% of smartphones being shipped globally in Q3 2012 Source: IDC
- 4. The rise of mobile Equates to 50 million Android devices every day Source: Tomi Ahonen
- 5. Android vs. iOS in the real world iOS owners have signi鍖cantly higher usage of web, apps & data
- 6. Android vs. iOS in the real world iOS owners have signi鍖cantly higher usage of web, apps & data Android users will tend toward browsing the web over using apps
- 7. Android vs. iOS in the real world - iOS owners have signi鍖cantly higher usage of web, apps & data - Android users will tend toward browsing the web over using apps - The Android engagement paradox
- 8. Device fragmentation android iPhone smartphone (symbian, blackberry, winmo, other...) iPad phone pom android tablet PC windows laptop linux
- 9. Device fragmentation iPhone Devices 3 (deprecated) android 3GS (end of life) smartphone 4 (symbian, blackberry, winmo, other...) 4S iPad 5 (released Sep 12) pom phone iOS versions 4.3 on many 3GS 5.0.x android 6.0 (released in Sep 12) tablet PC Even iPhone is not a homogenous environment: windows The different devices and versions of the operating system have different capabilities and features and incompatibilties. laptop
- 10. Divergence The distance between us and the network is collapsing
- 11. Divergence The distance between us and the network is collapsing
- 12. Divergence The distance between us and the network is collapsing
- 13. Divergence Create digital interfaces for real world objects Lifx
- 14. There is no such thing as mobile Multi-device
- 15. Continuous blended user experiences What 鍖avour does that come in? Image credit: http://www.鍖ickr.com/photos/-po/301613555
- 16. Continuous blended user experiences Your URL is your brand, dont break it
- 17. So I just use responsive design right?
- 18. So I just use responsive design right? To support true multi-device & multi-role apps you need much more SIZE APP DEVICE CONTEXT
- 19. The world just got a little more complex Transcoding Encoding Content Context Environment / Location Time / Day / Date Behaviours
- 20. The world just got a little more complex Transcoding Encoding Content Context Environment / Location Time / Day / Date WHOS EXPLORING THIS IN RETAIL ACROSS MULTI-DEVICE & Behaviours MULTI-CHANNEL? www.etsy.com/listing/115143036/silver-white-unicorn-with-lilac-horn-and
- 21. Continuous blended user experiences Abstraction is your friend NETWORK SERVICE PAGE SIZE APP DEVICE ROLE CONTEXT Service - Network APIs that allow users to access and manipulate specific business or system functionality. App - This is now your primary service delivery context. Role - The people can be anonymous prospects, members, customers, partners and staff.
- 22. Continuous blended user experiences What does it mean? - Web apps vs. native apps - Time & Budget - Audience (who are they & what do they do?) - What does the experience look like across all your channels - Whats the ROI?
- 23. What does this look like in the real world?
- 24. CASE STUDY Biennale of Sydney SUMMARY KEY REQUIREMENT & CHALLENGE > 600,000 visitors through the exhibition in 10 weeks We need a site + an iPhone app > Small team > Broad audience characteristics > Small budget > Support for multi-role, multi-device, different contexts and audience goals
- 25. And then where? The awesome web
- 26. And the elephant in the room? Mobile payments
- 27. How do you get there? Cultural change Flexibility in approach Core infrastructure & services Test, test, test, test, test constantly
- 28. DISCUSSION TIME Alex Young Co-founder, MOB & buildAR @alexmyoung