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General motors strategic management

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悴惘悋 惠惘慍 惆惘 擯悋 愆惘惠 悴惘悋 惠惘慍油 ( GM ) 油 愕悋惡 : 101 愕悋 ( 惠悋愕愕 : 1908 ) 惡悋擯悵悋惘 : 惡 惆惘悋惠 擯 : 惆 惠惘 惡慍惘擯惠惘 悽惆惘 愕悋慍悴悋 忰慍 惺悋惠 : 惶惺惠 悽惆惘愕悋慍 惘愆 : 6/192 悋惘惆 惆悋惘 惠惺惆悋惆 悽惆惘悋 惠惆 : 000/280/9 惆愕惠擯悋 惠惺惆悋惆悋惘悋 : 000/335 惘 惘惠惡 惆惘 惘 : 惡 500 愆惘惠 惘惠惡 5 惆惘惺悋 : 惘悋惆 悋擯惘 General motors General motors
Richard Wagoner GM Chairman and Chief Executive Officer John M. Devine GM Vice Chairman and Chief Financial Officer Robert A. Lutz GM Vice Chairman, Global Product Development The Executives of GM General motors
North/South America Plant Quality Award J.D. Power Quality Study 2005 Supplier of the year Denso International America 2004 On Star by GM receives the Grand Enterprise Value Award CIO Magazin Awards and Accolades General motors
General motors General Motors History 惆惘 愕悋 1897 愆惘惠 悽惆惘 悋惆慍 惆 惠惘 悋忰惆 悴惘悋 惠惘慍 忰愕惡 愆惆 惡悋 愕惘悋 50 慍悋惘 惆悋惘 惠愕愀 惘悋愕 悋惆慍 惠悋愕愕 愆惆 . 惆 愕悋 惡惺惆 惡悋 悋惆愃悋 悋 愆惘惠 惡悋 悋惘悽悋 悋 惠惘 惡慍 悋惆慍 悋惘悽悋 悋 惠惘 悋惆慍 惠愆 愆惆 悋 悋惘悽悋 悽惶惶 愕悋悽惠 悽惆惘 惆惘 悛惘悋 惡 惘悋 悋惠悋惆 . 愕悋悋 1902 1903 惡 惠惘惠惡 愆惘惠 悽惆惘 悋惆悋 惆惘 惆惠惘惠 惠愕愀 惘 悋惆 愆惘惠 惠惘 惡 惠愕愀 惆惆 惡 惠悋愕愕 愆惆 . 悋 惆 愆惘惠 惡惺惆悋 惡 悴惘悋 惠惘慍 拆愕惠惆 . 愕悋 惡惺惆 惡 惆惘悋惠 惠惘 愆惘惠 惠惘 惡 惘悋 惡惘惺惆 擯惘惠 . 悋悋 愀 惺愀 惶惺惠 悽惆惘 惆惘 愕悋 1908 拆惆惆 悛惆 惠忰惠 惘惡惘 惡 惆惘悋惠 愆惘惠 悴惘悋 惠惘慍 惠愆 悋慍 愆惘惠 惠惘 惡 惠悋愕愕 愆惆 . 惆惘 1967 惆惘 惠愃惘 愕悋悽惠悋惘 愆惘惠 惡 惶惘惠 擯惘悋 悴慍悋 悽惆惘悋 愕惡 悋 惡惆 惠悋 愀惺悋惠 悽惆惘 惡悽愆 悽悋惘悴 悋慍 悛惘悋 惆惘悛惆 . 惆惘 愕悋 1923 惡悋 悋惠悽悋惡 悛惘惆 悋愕悋 惡 惺悋 惘悧愕 悧惠 惆惘 愆惘惠 惠忰悋惠 惆惘惠 惡 惺 拆愕惠 . 惘惡惘 33 愕悋 悋 惡惘 愆惘惠 悴惘悋 惠惘慍 惘悋惠忰 惘惆 . 悋悋慍悋 惡惆 惘惆 悋愕惠惘悋惠 惠惆 惘悋 惆惘 拆悋 惡 愕悋惆悋惘悋 悋惺悋 惘惆 : 悽惆惘 惡惘悋 惘 惘
GM's vision 油 GM's vision is to be the world leader in transportation products and related services . General motors
General motors General Motors Mission Protecting human health, natural resources, and global environment Improving vehicle safety for customers, passengers, and other motorists Creating environmental, health, and safety reports Improving health, safety, diversity, wages, and benefits
Protecting human health, natural resources, and global environment Improving vehicle safety for customers, passengers, and other motorists Creating environmental, health, and safety reports Improving health, safety, diversity, wages, and benefits General motors General Motors Mission
悋惘慍愆悋 惘擯 愕悋慍悋 惠惷忰悋惠 惘惡愀 惡 悋惘慍愆悋 惘擯 愕悋慍悋 愆惘擧惠 惆惘 惡悋 惶 惡 惺悋 束 拆惘慍 悋慍 惘悋 惆惘愕惠 損 惡 杞 慍惡悋 惆惘悋悽惠悋惘 擧悋惘擧悋 惘悋惘 擯惘惠 悋愕惠 . 愆愆 悋惘慍愆 惘悋悋 擧悋惘擧悋 惺惡悋惘惠 悋愕惠 悋慍 : 霸 惡 悴惆悛惘惆 愆惠惘 朮 惆惘愕惠 拆悋愕悽擯 朿 擧悋惘 惠 朶 悛惘 杁 惡惡惆 愕惠惘 朸 愕悧惠 拆悵惘 悋忰惠惘悋 惡 悋惘悋惆 . General motors
Company Recognition The number of brands and brand recognition Committed workers Products like: Constar and XM Satellite Radio Corporate Responsibility The time GM has been around Globally known and located in 32 countries GM dealer locations S.W.O.T. Analysis ~strengths~
The decline of market share Health care costs Innovation of new products Competition or lack there of with China Too much invested in SUV and Trucks Not enough Research and Development S.W.O.T. Analysis ~weaknesses~
New innovation can compete with others Cut health-care costs Cut jobs and move production overseas Shrink brand line Recapture market share and be more competitive with more money concentrating on smaller more fuel efficient cars S.W.O.T. Analysis ~opportunities~
The United Auto Workers union can hurt General Motors if unhappy Cutting jobs or shutting down plants, and cutting health care cuts could instigate a strike Delphi being a supplier who is already bankrupt, GM is their former parent and could face up to $12 billion in liabilities for Delphi S.W.O.T. Analysis ~threats~
INDUSTRY ANALYSIS MATURE PRODUCT SEGMENTATION BY PRICE AND FUNCTION TECHNOLOGY CHANGING IN MFG. PROCESS AND PRODUCT DESIGN OVERCAPACITY WORLDWIDE
Porters 5 Forces Moderate GM has the largest market share in the US which could give it much power over suppliers but it has not used that and looks at suppliers and their needs as equal. Intensity of Rivalry: Very High GMs other divisions cannibalize their own sales as well as all others. Each company will do what it takes to real in customers Low Car manufacturing takes extremely large amount of capital to enter. To compete at GMs level is next to impossible. Very High GMs market share is continually dropping. Most other car makers offer higher quality and other benefits. Many substitutes available in the market High Tens of Millions of car buyers per year and over twenty companies to choose from. Public is increasingly drawn in by costly incentives. Threat of New Entrants: Bargaining Power of Suppliers: Threat of Substitutes Bargaining Power of Customers
Porters Model illustrates the complexities of being in the automobile manufacturing business. Competition is fierce and substitutes abound. Quality and brand image have an important input into what consumers want to buy. With so many high threats in this market an auto manufacturer must be constantly be trying to be better than its competitors in responding to consumer demands. GM has failed in the last 20 years and is in turn losing market share. Porters 5 Forces
Cars Trucks SUVs BCG Matrix Star Question Mark Dog Cash Cow Cars Trucks
Financial Information
Operating Income (after reduction in Health Care costs)
Financial Perspective
Investor Perspective
Financial Perspective
1.Daimler Chrysler 2. Ford Motor Company 3. Toyota Motor Company 4. Volkswagen Who are GMs Competitors?
Comparing Toyota and General Motors Superior value creation requires that the gap between perceived utility (U) and costs of production (C) be greater than that obtained by competitors.
A Quality Map for Automobiles When customers evaluate the quality of a product, they commonly measure it against two kinds of attributes: 1. Quality as Excellence 2. Quality as Reliability
惘惡 愕惘愕悽惠 惠惠悋 惠惠悋 惆惘 惆 悋悽惘 惡悋 愕惡 惡愆惠惘 愕惆悋 惺惘惷 惶惘 惠惘 愆惠惘 拆愕惆惠惘 惆悋 悽惆惘 惡悋惘擯惘 惆惘惠 惡 惘悽惠 拆悋愆 惡惡惆擯惘悋 惺惘惶 惘悋 惡惘 悴惘悋 惠惘慍 惠悋 悽惆惘愕悋慍悋 悴悋 惠擯 惘惆 悋愕惠 . 悋 惆惘忰悋 悋愕惠 悴惘悋 惠惘慍 惡悋 悴惆 惆惠 惶惆愕悋 拆愆惠悋慍 愕悋悋 惠悋惆 惆惘 惺惘惶 惠惆 惘愆 悽惆惘 悋 悋慍 惠惆悋 惡忰惘悋悋 悋 惆惘惘悋愕 悋愕惠 惶惆悋 拆悋 愆惘惠 惘惡 惠惠悋 惘悋 惆惘 悽悋惡悋悋 悛惘悋 愆悋惆 惆惠惘惠 惆悽惆惘愕悋慍 悛惘悋 愆惆 . 愆悋惆 惆惘 悋愕 惡悋 悋 惘惡 悽愕惠擯悋拆悵惘 悋愕惠 惘悋惘惆 悋擯惘 惆惘惺悋 惺 愆惘惠 惡愆 悋慍 擯悵愆惠 惡 愕惘悋 悋 悋愕悋 愆惘惠 悽惆 悋惘慍愆悋 惘擯 愕悋慍悋 悛 惠 惠悋惆 惆 悋惘 愕惺 惆悋惘惆 悋惘悋 愆惘惠 惘悋 悋惺惷悋 惠 悴惘悋 惠惘慍 惶惆悋 惆 .
忰慍 惺悋惠 油 惘擧慍惠 愆惘擧惠 惆惘 惆惠惘惠 惆 悽惆惘愕悋慍 悛惘擧悋 惘悋惘 惆悋惘惆 悋悋 悴惘悋 惠惘慍 惆惘 朿朿 擧愆惘 擧悋惘悽悋 悋 悽惆惘愕悋慍 惆悋惘 擧惘惆 悋愕惠 忰惶悋惠 悽惆 愆悋 悽惆惘悋 愕悋惘 擧悋 惘悋 惡 惡愆 悋慍 朮朧朧 擧愆惘 惘愆惆 . 惡愆 悋慍 朮杁 慍悋惘 惠悋 擧惆 悴悋 愀惺悋惠 悽惆惘悋 惠惆 愆惘擧惠 惘悋 惠悋 擧惆 . 愆惘惠悋 惠忰惠 悋惠 油 悴悋愕 . 惡 悋惆悋 悋 愆惘惠 悋拆 . 拆惠悋 惆 愕 悋 愕悋惠惘 惡惆惘惆惆 GMC 悋惘 惆 GMT 惆悋 悋愕慍 愕悋惡 悋惠 愕惡悋惘 愕慍
悋惡惺 悋愕悋 朿朿杁 慍悋惘 惘 擧悋惘擧悋 愆惘擧惠 惆惘 惡愆 悋慍 朿朧 擧愆惘 悴悋 愆愃 惡 擧悋惘 愕惠惆 . 惡惘悋 悛慍愆 惴 擧悋惘擧悋 惆惘 惆愕惠惘 擧悋惘 愆惘擧惠 惘悋惘 惆悋惘惆 . 惡惘悋 惘愕惆 惡 愕愀忰 悋愕惠悋惆悋惘惆 擧悋惘擧悋 惠愆 愆惆 惠悋 愕悋悋 朮朧 愕悋惺惠 悛慍愆 惘惡愀 惡 悋惆悋 愆愃 悽惆 惘悋 惡擯悵惘悋惆 . 惆惘 愕悋 霸杞杞朷 慍 惆悋愆擯悋 悴惘悋 惠惘慍 惆惘 惘悋愕惠悋 惠悴 惡 悋惆擯惘惆擯 愕悋慍悋 忰惘擧惠 惡 愕惠 擧 愕悋慍悋 悋惆擯惘惆 惠悋愕愕 愆惆 . 惘悋惘惆 悋擯惘 惆惘惺悋 愆惘擧惠 悋惘 擧悋惘擧悋 愆惘擧惠 惘悋 悋惺惷悋 惠 悴惘悋 惠惘慍 悽愀悋惡 擧惆 惺惠惆 悋愕惠 愆惘擧惠 悴慍 悋 愕惘悋 悋 惺惴 惆悋惘惆 .
惘愆 悴惘悋 惠惘慍 愕悋悋愕惠 擧 悋 惡惘惠惘 惘悋 惆惘 惠惆 惘愆 悋悋惺 悽惆惘悋 惆惘 悴悋 惆悋惘悋愕惠 . 惆惘 愕悋 朮朧朧朸 拆悴 愆惘擧惠 惡惘惠惘 悋 愆惘擧惠 悽惆惘愕悋慍 惡惘惠惘 惆惘 愕惠 杁朧朧 愆惘擧惠 惡惘惠惘 悴悋 悴 惘 惡惆 . 惆惘悛惆 愆惘擧惠 惆惘 悋 愕悋 慍惆擧 惡 朮朧朧 悋惘惆 惆悋惘 愕惆 朮 悋惘惆 惆悋惘 惡惆 . 拆愕 悋慍 悴惘悋 惠惘慍 愕悋惘 愆惘擧惠悋 悽惆惘愕悋慍 悋惆 惆悋惘 擧惘悋愕惘 惆惘 惘惠惡 朷 悴悋 惡悋 霸杆朸 悋惘惆 惆悋惘 惠惠悋 惆惘 惘惠惡 杆 惡悋 杆 / 霸杆杁 悋惘惆 惆悋惘 惘惆 惆惘 惘惠惡 杞 惡悋 霸朷朷 悋惘惆 惆悋惘 擧愕 悋擯 惆惘 惘惠惡 霸朷 惡悋 霸霸杆 悋惘惆 惆悋惘 惘悋惘 擯惘惠悋惆 . 愆惘擧惠悋 惆悋 愕悋 拆 惡悋 悋惠 惆悋 惘 慍惆悋 愕慍擧 惡 惠惘惠惡 拆愕 悋慍 悛悋 惘悋惘 惆悋惘惆 . 惆惘 愕悋 朮朧朧朸 忰惆惆 朸朷 悽惆惘 惆惘悴悋 惘悽惠 愆惆 擧 愕 悴惘悋 惠惘慍 惡愆 悋慍 杞 悽惆惘 惡惆 悋愕惠 . 悋慍 悋 慍悋 杁杁 惆惘惶惆 惘愆 惆惘 悽悋惘悴 悋慍 悛惘擧悋 惶惘惠 擯惘惠 悋愕惠 . 拆愕 悋慍 悛惘擧悋 惡愆惠惘 惠惆悋惠 愆惘擧惠 惆惘 擧愆惘悋 擧悋悋惆悋 悋擯愕 悛悋 悋悴悋 愆惆 .
惠忰 惠愕惺 悋 悛慍悋愆擯悋 惠惘慍 惠忰悋惠 愆惘惠 惆惘 愕悋 1911 愆惘惺 惡 悋惘 惘惆 . 悋慍悋 惺 惆惘 悋惘 悋慍惆悋惆 惠惆 悽惆惘 惘愕惆 惡 惠惆悋惠 悋惘 惠忰 惠愕惺 惆惘 愆惘惠 惘惆惠悴 惡惆 悋愕惠 . 悋 悋惘 惆惘 慍悋 惘惡惘 悋愕悋 悋悋 惡悋惘慍 惡惆 惆悋 悛 愕悋悋惡惺惆 惡 惶 惴惘 惘愕惆 . 惡惘悽 忰慍悋 惠忰 惠愕惺 愆惘惠 惺惡悋惘惠 惆悋慍 : 愀惘忰悋 惆惘 慍 悋慍悋愆 惡悋慍惆 惠惘 愕悋悽惠 惠惘悋 惆慍 惠慍惠惘 惡惘悋 悋 惡悋惘 惆惘悴悋 悋愕惠悋惆悋惘惆悋 惘 4 惘悋 悴悋惡 惆惆 . 惠惆 悽惆惘悋 惡悋 愕悽惠悋 悴悋擯慍 悋惆 LPG CNG 悋惠悋 惠惆 悽惆惘悋 惡惘惆 愀惘悋忰 愕愕惠悋 惡悋惠惘 愕悽惠 .
愕悋悽惠 悽惆惘悋 惡悋 悋忰愕悋愕 ! 惆悋愆惆悋 愆惘惠 悽惆惘愕悋慍 悴惘悋 惠惘慍 悛惘擧悋 悋惆 悴惆惆 愆惆 惘悋 愕悋悽惠 悋惆 擧 惆惘 惶惘惠 擯惘悋 惆惆 惘悋惘 擯惘惠 惆惘 惺惘惷 愆悋惘 悋 惆悋 愃悋愀愕 悋擧惠惘擧 惠愃惘 愆擧 惆悋惆 悋愕惠忰擧悋 悋惡惆 . 悋 悛悋悋 悴惆惆 惆惘 忰惠 惆悋惘悋 忰悋惴 惡惆 惠悋惆 愆擧 悋惶 悽惆 惘悋 惡 悋惆 悛惘惆 惆惘 悋惆悋 惡 悛 忰悋惠 惡悋慍擯惘惆惆 . 惡 擯惠 惆悋愆惆悋 悴惘悋 惠惘慍 愕悋悽惠 悋 悋惆 悴惆惆 拆悴惘 悋 悴惆惆 惘悋 惡惘悋 愕悋悽惠 愀 愕惺 悋慍 愕悋 悋惡 忰惘擧惠 惡悋慍 擧惘惆 悋愕惠 . 惆惘 忰悋 忰悋惷惘 愆惘惠 悴惘悋 惠惘慍 惆惘 惴惘 惆悋惘惆 惠悋 愕悋 2010 悋慍 悋惘 悋惆 愆惆 惆惘 愕悋悽惠 忰惶悋惠 悽惆惘 悽惆 悋愕惠悋惆 擧惆 . 惘 惡惘慍 惺悋 惘悧愕 惘擧慍 惠愕惺 惠忰悋惠 愀惘悋忰 悋 悋愕惠惘悋惠擧 愆惘惠 悴惘悋 惠惘慍 擯惠 : 悋惆 愆惆 擯悋 悋 惘悋 惠愃惘 惆悋惆 悋惆 惡惆 愕 愆悋惆 惠惆 悋惆 悽悋 惡惆 擧 悽惆惘悋 擧悋 悋 悋 惘悋 悋忰愕悋愕 悽悋惆 擧惘惆 . 惡悋 悋愕惠悋惆 悋慍 悋 悋惆 悴惆惆 惺擧惘惆悋 惘悋 惠悋 惆惘 悋惡 愀惘悋忰 悋 悋惡惠擧悋惘 惡惘悋 惘慍 擧惘惆 惆惘 悋惆悋 惓惘 惡惆 愀惺悋惠 惠惆 惘悋 悋惘惠悋 惆悋惆 . 惡 擯惠 惆悋愆惆悋 悴惘悋 惠惘慍 忰惘擧 悋 忰愕擯惘悋 擧 悋慍 悋 悋惆 惠惆 愆惆 悋慍 悋惡惠 惡悋悋 惡惘悋 悋慍惠悋 愕愀忰 惺擧惘惆 悽惆惘 擧悋愆 惶惘 愕悽惠 悛悋 惡惘悽惘惆悋惘 愕惠惆 .
悽惆惘悋 悋擧惠惘擧 悴惘悋 惠惘慍 惆惘 慍 悽惆惘悋 惆慍 慍 惺悋惠悋 惡愕悋惘 惆悋愆惠 悋愕惠 . 悋惡惠 惡愕悋惘 悋慍油 愕悋慍悋悋 忰悋 忰 愆惠惘悋 惠惆悋 惘慍悋 擯悋惘悋 惆惺 愕惠惆 擧 悴惘悋 惠惘慍 惆惘 惺惘惷 悽惆惘悋 愃惘 悛悋惆 悋擧惠惘擧 悽惆 擧悋惘愆擧 擧惘惆 悋愕惠 . 惺惆 惡悋慍悋惘悋惡 悋愕惡 擧悋惘 擧惘惆 惡惘惘 悽惆惘悋 惆慍 惡惘悛惘惆 擧惘惆 悋慍 愆惠惘悋 惘愆 悽惘惆 惠悋 惡 惘愆 悋悴悋惘 惡 愆惘愀 惠擧 擧 愆惘悋愀 拆惘惆悋悽惠 惡愕悋惘 愕悽惠 惆悋愆惠 悋慍 悴 惆悋 愆擧愕惠 悋 悽惆惘愕悋慍 惆惘 悋 慍 悋愕惠 . 悋惠悋惆悋惠 惡愕悋惘 惡惘悋 愕悧 悋惘惆 愆惆 忰惠 惠惺惆悋惆 惡惘悋油 愕惠惆 惆惘 悋 惘惆 愕悋悽惠 愆惆惆 擧 悴惘悋 惠惘慍 惘悋 惠 惡 悋慍 惡 惡惘惆 悽惆惘悋 悋擧惠惘擧 悽惆 擧惘惆 悋惆 . 悋悋 悴惘悋 惠惘慍 惆惘 愕悋 2006 惺惆 惠悋悋 悽惆 惆惘 惠惷 惺擧惘惆 悋 悋 悽惆惘悋 惆惘 惡惆 惆惠 惘悋 惆 擧悋惘 擯悵悋愆惠 悋 拆惘 惆悋愕惠 . 愕惘悋悴悋 拆惘 EV1 惠悋 惆惘 忰惆 擧 惡惘悋 惠忰 惠愕惺 惡悋 悋惆 悋 悽惆惘 擯悋 惡 惠惆 悋惡 惘愕惆 .
惺悋惠 悋 忰愀 慍愕惠 悴惘悋 惠惘慍 愕悋悋愕惠 擧 惆惘 慍 愕悽惠 悋 悴悋擯慍 擧悋惘 擧惆 . 悋悽惘悋 惠悋愕惠 愕悽惠悋 愕 惡 擧愕 7 擧 悋惆惘惆 惠悋 85 惆惘惶惆 悋慍 悋惠悋 惆惘 惡慍 悋愕惠悋惆 擧惆 惘悋 悋惘悋悧 擧惆 . 悋 愆惘擧惠 悋 悽惆惘愕悋慍 悋愕惠 擧 惠惘惡 愆悋惘惘 惘悋 惡惘惘 悽惆惘悋愆 惶惡 擧惘惆 . 悴惘悋 惠惘慍 悽惆惘悋 惡悋 惠惘惡 擯悋慍 擧 悋慍 擧惘愕 ( 惠 惘悋愃 ) 悋愕惠悋惆 擧惘惆惆 惘悋 惆惘 悋悋悽惘 惆 拆悴悋 悋惆 惺惘惷 擧惘惆 . 悋 惠惘悋 惡悋 悴惆 惘悽 悽惡 惆悋 惡 惆 惶惘 愕悽惠 惡悋悋 擯愆惠悋惘 惡愕悋惘 拆悋 惡 悋惺 愆惆惆 . 悗 惆惘 惆 悋 惠悋惆 愆惠悋惆 悋惆 惡 惆 惆悋愆惠 惡惘悽 惷惘悋惠 惡 惆 愆悋惆 惆悋 擧 悽惆惘悋 惆慍 愆擧悋惠 惆惘 惘悋拆悵惘 悽惆惘悋 4 6 8 愕惆惘 擧悋惆悋擧 愕悽惠 惆慍 惘悋 惡悋 悴惆 慍悋悋 擧 惆悋愆惠 擧悋惘 擯悵悋愆惠 .
悽惆惘悋 惆惘 悴惘悋 惠惘慍 惠忰悋惠 惡愕悋惘 惡惘惘 悽惆惘悋 惆惘 慍 悋悴悋 惆悋惆 悋愕惠 惶惆 惆悋 愆惠 悋 悽惆惘 惆惘 悽惆 惘悋 惆惘 愕悋 2010 惺惘惷 擧惆 . 惶惘 悋惠惶悋惆 惠擧 悋 悽惆惘悋 慍 拆悋 惠惆 悋 愕悽惠 悋 惡愕悋惘 悋慍 悽惆惘愕悋慍悋 惆擯惘 悋惆 惘惆 擧惘悋愕惘 惘悋 慍 惡 擧惘 悋惘悋悧 悽惆惘悋 悋惆悋悽惠 悋愕惠 . 油油
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惘愆 悽惆惘悋 悋惘惘惆 悋愕惠惘悋惠 悴惆惆 愆惘惠 悴惘悋 惠惘慍 愆惘惠 悴惘悋 惠惘慍 悋惘悋 惡悋 惡忰惘悋 悋惠惶悋惆 悋悴 愆惆 惡惆 愆惡 惘愆 悽惆惘悋 悋惘惘惆 悽惆 惆惘 愀 悽悋惘悋 惘悋 擯愕惠惘愆 惆 悋惆 . 惘愆惆 忰惶悋惠 悴惘悋 惠惘慍 惶惆 惆悋惘惆 愆惡 惘愕 惘愆 愕悋 愆悽惶 悋惘惘惆 悴惘悋 惠惘慍 惘悋 惆惘 愀 悽悋惘悋 擯愕惠惘愆 惆惆 惡 惺惆 悋惘愆悋愕悋 惠悋惷悋 惡惘悋 愕悋 愆悽惶 悋惘惘惆 惆惘 愀 惘惆 悋惠惶悋惆 悴悋 悋慍悋愆 悋惠 悴惘悋 惠惘慍 悋惘悋 惡悋 惡忰惘悋 悋悴 悋愕惠 惆惘 惴惘 惆悋惘惆 悋慍 悋 惡忰惘悋 悋愕惠悋惆 惆 . 惆惘 惡悽愆 悽惆惘悋 悋惘惘惆 悋 愆惘惠 惘 愕惆 擯惠 : 悴惘悋 惠惘慍 惠惺惆 愆惆 悋愕惠 惠悋 愆惠惘悋 悽悋悋 愕悋 愆悽惶 悋惘惘惆 愕惠惆 惘悋 惠悋 惘悋 惆 . 惡悋 悴惆 悽惘惆悋惘悋 悴惆惆 悽惆惘 惆惘 愆惘悋 惺惘惡 悽悴 悋惘愕 惡 愀惘 惴 惆悋 惘悋 惠惺惷 惆 悋 愀 拆惠悋愕 惺惴 悋慍 悽惆惘悋 悋惘惘惆 惆悋惘惆 惡悋惆 惘惆 惡惘 惡惘惆悋惘 惘悋惘 惡擯惘惆 . 愕悋 悋惘惘惆 惆 惠惘 惺悋 惡 悋愀 惘惠惘 惆惘 悋愀 惓 惺惘悋 惶悋惆惘 愆惆 .
悋愆惠惡悋悋惠 悋愕惠惘悋惠擧 惠 悋悴 悴惆 悋惠惡愕悋慍悋 悛愕悋 惡 惡悋慍悋惘 悛惘擧悋 愆悋 惆惘 悴惘悋 惆悋 80 90 悋惆 悛愃悋慍 愆惆 . 悛 悋 忰惶悋惠 惘悋 惡 惡悋慍悋惘 悋惘悋悧 惆悋惆惆 擧 惺悋 擧擧惠惘 擧悋惘悛惆惠惘 拆惆惠惘 悋慍 悋惠惡悋 束 惡慍 悽惘 損 惘惆 惺悋 惶惘 擧惆擯悋 悛惘擧悋 惡惆惆 . 惠惆悋 擯惆 悋惠惡愕悋慍悋 悛惘擧悋 惡愕悋惘 擧惆 惡 悋 惘惆 悋擧愆 愆悋 惆悋惆惆 悋擧愆 悛悋 惡悋 惠惆 悋惠惡悋 惡慍惘擯惠惘 愕擯惠惘 悋惠 悋惠惡悋 SUV 惡惆 . 悋悋 惆 愕悋 惡惺惆 惠 惘愆 悋惠惡悋 束 愕惡慍 損 悋惆 惠惠悋 惡愆惠惘 愆惆 悋惠悋惆悋 悋慍 悋愕惠惘悋惠 愆惘擧惠悋 悛惘擧悋 慍 悋慍悋愆 悋惠 . 悋 愕悧悋 惡惆 擧 惡悋惡 惠慍 惘悧愕 愆惘擧惠 悴惘悋 惠惘慍 慍 惆惘 惡悋擯 惆惘 愕悋 2005 惡 悛 悋悵惺悋 擧惘惆 . 悋 愆惠 : 束 惡 惴惘 惘愕惆 悋慍 惠 擧 悋 惶惆 惡 惡悋慍悋惘 悛惘惆 悋惠惡悋 惡慍惘擯惠惘 悽惆 惘悋 悋惺悋 擧惘惆悋 惘惆 悋忰愕悋愕 擧惆 惠惶愃惘惺悋悋 擯惘惠悋 . 悋惺惠惘悋 擧 擧 惡悋 惠悴 惡 惠 悋惘慍 愕悽惠 擧 悋愕惠 惠惶 悋 擧悋愕悋慍擯悋惘 惡悋 愆惘悋愀 悴悋 惡悋愆惆 . 悋悋 惡悋惆 惡擯 擧 悋 忰惶悋惠 慍 擧悋惘悛惆 愕惠惆 .損 惡悋 悋 悴惆 惆惘 悋悋 愕悋 2008 惠 惠 愕悽惠 惡 愀惘慍 惡愕悋惡悋 悋慍悋愆 悋惠 惘惆 悛惘擧悋 惡惘悋 惘 惠惘 惡慍 擧 惆悋惘 拆惘惆悋悽惠惆 愕悋愕惠 悴惘悋 惠惘慍 惡 悴 惺悋悋 惡 惴惘 惘愕惆 . 惡悋慍悋惘 悋惠惡悋 SUV 愕愀 擧惘惆 惶惘 擧惆擯悋 惡 愀惘 悋惠惡悋 惘惠惆 擧 愕悽惠 惘悋 惡悋 擧悋惘悛惆 惡悋悋惠惘 惶惘 擧惘惆惆 . 悋惡惠 惡悽惠 惡惆 慍 惆惘 悋 惡 愆 悋悋悄 擧惘惆 . 惠 惘擧惆 悛愃悋慍 愆惆 悛惘擧悋悋 惆惘 悋 惘悋 惡悋慍愕悋慍 悋忰悋悄 惶惺惠 悋惠惡愕悋慍 悽惆 惡惆惆 悋擯惘 惘擧惆 惠悋 惆 愕悋 惡惺惆 惘悽 惆悋惆 愆惘悋愀 惡惘悋 悋 愕 愆惘擧惠 惡悋惆悋慍 惺 惡惆 愆惆 .
惠悋惓惘 惡忰惘悋 惡惘 愕 惡慍惘擯 ( 惘惆惘悋愕惘悴惘悋 惠惘慍 ) 惡忰惘悋 惠悋 愆惘惠 悴惘悋 惠惘慍 惘悋 惠惆惆 惆惡 愆惘惠悋 惘惆 惘悋愕惘 惷惺惠 悋悋愕惡 惆悋惘惆 . 悋悋 惘悋 悋 愕 愆惘擧惠 惆惘 惷惺惠 悋愕悋惺惆 惘悋惘 擯惘惠悋惆 惠惘惆惆 愕惠 擧 惡悽愆 悋慍 愆擧 惡 惘擧惆 悋惠惶悋惆 惡悋慍 擯惘惆惆 . 惡悋 惆愆悋惘 愆惆 愆惘悋愀 悋惠惶悋惆 惘惆 惶惘 擧惆擯悋 悋慍 慍悋 悽惆 惡 慍悋 悽惘惆 悋惠惡 惠悋慍 擧悋惆 . 悋慍 悋 惘 悋愕惠 擧 愆惘擧惠 悴惘悋 惠惘慍 惆惘 悋 悋擧惠惡惘 愕悋 悴悋惘 45 惆惘惶惆 擧惠惘 悋慍 惆惠 愆悋惡 惆惘 愕悋 擯悵愆惠 悋惆 惘愆 惆悋愆惠 惘惆 擧惘悋愕惘 愆悋惆 擧悋愆 惡愆 悋慍 擧愕 慍悋 惘愆 悽惆 惡惆悋惆 . 惺悋 惆惘 愆惘悋愀 惠惆 擧惆擯悋 悋惆悋 惡 擧悋愆 慍悋 悽惆 擧惆 悋 惡惘悋 悋慍悋愆 慍悋 惘愆 悋悋 悋惘慍悋 惠 惆惘 悋悽惠悋惘 愆惠惘悋 悽惆 惘悋惘 惆惆 . 悋 悋 悋惘悋悧 惠悽 悋慍 慍悋 愕惆 擧 擧惆 惡忰惘悋 悋 悴悋 惘悋 擧惘惆 悋惡惺 悋 擧悋 惡惘悋 悋惘悋悧 悋 惘悋 惡悋 愆擧 悋悴 愕悋悽惠 悋愕惠 . 惡悋惘 悋悋惠 愆擯悋 惡 愕悧悋 惡慍惘擯惠惘 悋慍 擧 惘擧惆 擧惠悋惆惠 悋惠惶悋惆 惘惡愀 愆惆 . 悴惺悋 惆擯惘 悋慍 惺悋 惆惘 惷惺惠 悋悋愕惡 束 愕 惡慍惘擯 損 惆惠惘惠 愆 悋悋悄 擧惆 : 悛悋 慍 惠 悽惆 惆惘 惆惘 惆悋 擯悵愆惠 悋愆惠惡悋悋惠 悋愕惠惘悋惠擧 惠悋 忰惆 惡惆 愆悋愕 悽惆 惘悋 拆惘惆悋慍惆 . 惠 悋 愆惘擧惠悋 惆惘 惆悋 擯悵愆惠 擧 惡 惘愆惆 悛悋 悴惘 愆惆 惡 悋 惺悋 悋愕惠 擧 惠悋 悛悋 惡悋惆 忰 擧悋惘擯惘悋 惺 悽惆 惘悋 惡拆惘惆悋慍惆 惡擧 惆惘 惡悋 拆惘惆悋悽惠 忰 惡悋慍愆愕惠擯 惡 惡惆悋愆惠 惆惘悋 惶惆悋 慍悋惘 擧悋惘擯惘 拆愆 悽惆 慍 愕惠 惆悋惘惆 . 惆惘 愕悋 2007 悴惘悋 惠惘慍 愆惆 惡悋 悋惠忰悋惆 擧悋惘擯惘悋 惶惺惠 悋惠惡愕悋慍 惡 惠悋 惆愕惠 悋惡惆 擧 惡惘 悋愕悋愕 悛 悋 愆惘擧惠 悋慍 拆惘惆悋悽惠 50 悋惘惆 惆悋惘 悋慍 惠惺惆悋惠 悽惆 惡 擧悋惘惆悋 拆愆 惺悋 悽悋惆 愆惆 悋悋 悋 惺悋惆 惠悋 拆愆 悋慍 愕悋 2010 惺 悽悋惆 愆惆 擧 悋忰惠悋悋 悛 慍悋 惡惘悋 悴悋惠 惆悋惆 悋 愆惘擧惠 惡愕悋惘 惆惘 悽悋惆 惡惆 .
惆悋 惘愆擧愕惠擯 愕悄惆惘 惠 : 悋 愆惘擧惠 惆惘 愀 忰悋惠愆 惡 悋惺 擧 愆惘擧惠 惠忰惆悋惘擧慍 惡惆 . 惆惘愕惠 悋愕惠 擧 惡 惆惘悋惠 惡悋擯悵悋惘 悋 愆惘擧惠 悋 悛惘惆 . 拆 . 悋愕 擧 惆擯惘 悋慍 惘愕悋 悴惘悋 惠惘慍 悋惆悋悋惠 惓惡惠 惘悋悋 惡惘悋 悋 愆惘擧惠 悋悴悋 惆悋惆惆 悋悋 悋 愆惘擧惠 愆 悋慍 惺惆 惠惘擧慍 悋慍 惘悴 惡惘惆 . 惆惘悋惺 惡惆 愕悋惆悋惘 惺惆 悵 悵 惠愆惠惠 惆惘 惠惶 擯惘 惆惘 悽惶惶 愕悋悧 悋愕惠惘悋惠擧 愆惘擧惠 悋慍 惠惘 惺悋 惡惆 . 惡忰惘悋 悋惠惶悋惆 : 惡忰惘悋 悋惠惶悋惆 惆 惘 悛惘擧悋 慍 惆惘 惘愆擧愕惠擯 悴惘悋 惠惘慍 惡惠悋惓惘 惡惆 惡愀惘擧 忰惠 悋悋惠 悴惘悋 惠惘慍 慍 惠悋愕惠惆 惡悋 惠惆悋惡惘 悋惠悽悋悵 愆惆 悋慍 拆愕 悋 惡忰惘悋 擧 惠悋惓惘 愆擯惘 惡惘 悋 愆惘擧惠 惡慍惘擯 擯悵悋愆惠 惡惆 惡惘悛惆 . 惠惺惆悋惠 愕擯 惡 悋惠忰悋惆 擧悋惘擯惘 惆惘 悽惶惶 拆惘愕 愆悋愃 惡悋慍愆愕惠 悋愕惠 . 慍 悋 拆惘愕 惠惺惆悋惠 惡 悋惠忰悋惆 擧悋惘擯惘 惆惘 悋惠 惺惆 惘悋 悋惠忰悋惆 惡悋 愆惘擧惠 悴惘 惡 悋惺悋 惘愆擧愕惠擯 悋 愆惘擧惠 愆惆 . 悋慍 惆擯惘 惺悋 惘愆擧愕惠擯 悴惘悋 惠惘慍 惠悋 惡 慍悋惆 悋慍 惆愕惠 惆悋惆 惠悋 惺悋 悋愆 惘愆 忰惠 悋惠 惠惆 悋愆悋惘 擧惘惆 惠悋惓惘悋惠 惘愆擧愕惠擯 愆惘擧惠 悴惘悋 惠惘慍 惡 惘 悋惠惶悋惆 悛惘擧悋 悴惆 悽悋惆 惡惆 . 惠悋惓惘 悋惺 惘愆擧愕惠擯 愆惘擧惠 悴惘悋 惠惘慍惠悴 擧悋惘擯惘悋 悋 愆惘擧惠油惡惆 擧 愀 惆 愕悋 惠悴悋惘惡 悋惘慍惆悋 擧愕惡 擧惘惆悋惆 惆惘悋 愀惺 慍悋 惡悋 惡惘慍 惡忰惘悋 悋惠惶悋惆 惡悋 愆惘悋愀 愕悽惠 惺愆惠 惘惡惘 愕惠惆 .
惘愆愕惠擯 擯惘 悋惠惡 愕悋慍 悴惘悋 惠惘慍 悽愕惠 愕悋慍惆 悋惠惡 惆惘 悴悋 惆惘 悛惘擧悋 拆愕 悋慍 101 愕悋 忰悋惠 惆惘 惘慍 惆愆惡 悋 悧 悋惺悋 惘愆愕惠擯 擧惘惆 惠忰惠 拆愆愆 悋 惘愆愕惠擯 悋悋悋惠 惠忰惆 惘悋惘 擯惘惠 . 悴惘悋 惠惘慍 擧 惡惘悋 惆 悋 愕悋 擧 悋慍 拆愕悋慍惠惘 愆惘擧惠 悋 悴悋 惡惆 悋慍 忰惆惆 3 愕悋 拆愆 惡悋 愆擧 惘惡惘 愆惆 拆愕 悋慍 惠忰 慍悋 悋 擯惠 悋慍 愕悋 擯悵愆惠 愃 惡忰惘悋 悋 悛惘擧悋 慍 惡惘 愕惘愆 惘惆 悛惆 . 悋 擯惘 擧 惆惘 悴惘悋 惆 悋 悋悽惘 悋擧 惡愕悋惘 悋慍 悽惆惘愕悋慍悋 悴悋 惡惆 悋擯慍惘 愆惆 愆惘擧悋 悽悋惘悴 悽惆 惘悋 惡 忰悋 悽惆 惘悋 擧惘惆 惡惘悽 惘悋 惆惘 惺惘惷 惘愆 惡擯悵悋惘惆 . 愆悋惠 悴惘悋 惠惘慍 惡 愀惘 惶惺惠 悽惆惘 悋惘悋 悋慍 悋悋愕愀 愕悋 擯悵愆惠 悛愆悋惘 擯愆惠 惡忰惘悋 惆惘 惴悋 悋 悋惘悋 惴惘 拆惆悋 惘惆 惡惆 惡 惡悽愆 惶惺惠 悋 愆惘 愕惘悋惠 惆 . 惡惘 悋 悽愕惠 惡悋惘 惆惘 愆惘惘 擯悵愆惠 悋惺悋 愆惆 惡 惆惡悋 惠愆惆惆 惡忰惘悋 惆惘 惡悋慍悋惘悋 悋 悛惘悋 惘愆 忰惶悋惠 愆惘惠悋 悽惆惘愕悋慍 惆惘 悋 愆惘 愀 悋 愕拆惠悋惡惘 2008 悋慍 20 惠悋 40 惆惘惶惆 悋愆 悋惠 . 愆惘惠 惘惆 愀 悋 愕拆惠悋惡惘 惡悋 悋愆 34 惆惘惶惆 惘愆 忰惶悋惠 悽惆 惘惡惘 愆惆 . 愆惘惠悋 惆悋 惠惠悋 愕悋 慍 惡 惠惘惠惡 惡悋 悋愆 24 32 37 惆惘惶惆 惘愆 忰惶悋惠 悽惆 惆惘 悋惘悋 惘惡惘 愆惆惆 . 愆惘惠 悴惘悋 惠惘慍 惡慍惘擯惠惘 悽惆惘愕悋慍 悛惘悋 慍 惡悋 悋愆 16 惆惘惶惆 惘愆 惘惡惘 惡惆
悋惆 惶惺惠 悋惘悋 悋慍 忰惘惠 悋愕惠悋惆 愕惘悋悴悋 愆惘惠 悽惆惘愕悋慍 悴惘悋 惠惘慍 悋惆 惶惺惠 悋惘悋 忰愕惡 愆惆 拆愕 悋慍 惘 惺悋惠 惡悋 172 悋惘惆 惆悋惘 惡惆 悋惺悋 惘愆愕惠擯 惘惆 . 愕悋 愆惘惠 悽惆惘愕悋慍 悴惘悋 惠惘慍 惘慍 惆愆惡 惡悋 忰惷惘 惆惘 惆悋惆擯悋 惘愆愕惠擯 悋惘悋 惆惘 惘 惘愕悋 惘愆愕惠擯 悋 愆惘惠 惘悋 悋惺悋 惘惆惆 . 惡惘 悋愕悋愕 愀惘忰 惘惆 惠悋 惆惠 悋惘悋 愕悋 愆惘惠 悴惘悋 惠惘慍 惘悋惘 擯惘惠 悋愕惠 愆惘惠 惠惘 惠愆 悽悋惆 愆惆 惡惠悋惆 惆惘 惡悋慍悋惘 悴悋 惡悋 愕悋惘 愆惘惠 悋 悽惆惘愕悋慍 惘悋惡惠 惆 . 惡惘 悋愕悋愕 悋 愀惘忰 惆惠 悋惘悋 惡惘悋 惡悋慍拆惘惆悋悽惠 惆 悴惘悋 惠惘慍 50 悋惘惆 惆悋惘 惆惘 悋悽惠悋惘 悛 惘悋惘 惆惆 惆惘 悋惡 60 惆惘惶惆 愕悋 愆惘惠 悴惆惆 惘悋 惡 悽惆 悋悽惠惶悋惶 悽悋惆 惆悋惆 .
悋惠惘愕 ( IFE ) internal factor evaluation 惺悋 惆悋悽 惷惘惡 悋惠 惘惠惡 拆悋愕悽擯 悋惠悋慍 惠 : 1- 愆悋愕惠擯 惆惘悋 20% 4 80% 2- 惆悋愆惠 悋惘悋 悛慍愆 惆惆 惠惺惆 10% 3 30% 3- 惆悋愆惠 悋忰惆 R&D 10% 2 20% 4- 悋惘悋悧 悽惆惘悋 慍惡悋 悴悵悋惡 10% 2 20% 惷惺 : 1- 惡惆愕悋惆悋惘惺惆 惠愆惠惠 惆惘 惠惶 擯惘 20% 4 80% 2- 惺惆 愆悋惘惠 悋惘悋 惆惘 惠惶 擯惘 悋 10% 3 30% 3- 悋惘悋悧 悽惆惘悋 愕擯 惡慍惘擯 10% 2 20% 4- 惠 惡悋悋 忰惶 ( 惆惘悋愕 惡悋 忰惶悋惠 惡悋惠 惠惠悋 ) 10% 2 20% 3
悋惠惘愕 ( (EFE external factor evaluation 惺悋 悽悋惘悴 惷惘惡 悋惠 惘惠惡 拆悋愕悽擯 悋惠悋慍 惘惶惠 : 1- 惡惘惆 10% 3 30% 2- 惆悋愆惠 惡悋慍悋惘惆惘惠悋 悋愀 悴悋 15% 2 30% 3- 擯愕惠惘惆擯 忰慍 惺悋惠 5% 2 10% 4- 悋惠惴悋惘悋惠 惡悋悋 愆惠惘悋 10% 2 20% 5- 惡慍惘擯惠惘 悽惆惘愕悋慍悋慍惴惘惆惘悛惆慍悋 惶惘 10% 3 30% 惠惆惆 : 1- 惡忰惘悋 悋惠惶悋惆 20% 4 80% 2- 惘惆忰惶悋惠 悴惆惆 10% 3 30% 3- 悴惆惘惡悋 ( 惡 悽惶惶 惠惠悋 ) 15% 3 45% 4- 悋惘悋悧 忰惶悋惠 惡悋惠 惠惘 5% 2 10% 5- 惠惺惆悋惠 愕擯 惡 悋惠忰悋惆 悋 悋惘擯惘 7% 2 14% 6- 悋慍悋愆 忰 慍悋悋 惡悋慍愆愕惠擯 8% 2 16% 15/3
惆 CPM 惺悋 惆 惠 惷惘惡 悋惠 惺悋 惘惠惡 悋愆 愆惘惠 惠惠悋 惘惆 惘悋愕惘 1- 惘惷悋惠 愆惠惘 10% 2 3 2 2 2- 悋惆悋 悋惶惆愆悽惶 惘愆 5% 2 3 3 2 3- 悴惆悋惺愀悋 拆悵惘 悋慍 惆惘愕惡 悋惘惠愃惘 悋惘慍 5% 1 3 2 1 4- 惠惺 忰惶 7% 2 2 2 2 5- 悽悋惠 10% 2 3 2 1 6- 惠惺惆悋惆悋惘 惘 悋惘 8% 3 2 3 1 7- 愆悋愕惠擯 惆惘惠 10% 2 3 2 2 8- 悋惘悋 悽惆惘悋 惶惘 15% 1 3 2 2 9- 惠惺惆悋惠 惡 悋惠忰悋惆 悋 悋惘擯惘 10% 4 2 2 2 10- 愆悋惘惠 悋惘悋 惆惘 惠惶 擯惘 10% 2 3 2 2 11- 惆悋愆惠 R&D 10% 2 3 2 2 惺惠 惘悋惡惠 2.08 2.75 2.13 1.77
惠惶惘 悋 惆惘悋惠 愕愕 悴惘悋 惠惘慍 惆惘 擧悋惘 愕惘愆 . 悋 惆惘悋惠 惆惘 16 愕拆惠悋惡惘 1908 愆惘擧惠 悴惘悋 惠惘慍 惘悋 惠悋愕愕 擧惘惆 . 惆惘 悛 慍悋 悋 愆惘擧惠 惡擧 惠惘慍 悋 惆悋愆 惠 .
愃惘 愕惺 悴惘悋 惠惘慍 惆惘 愕悋 悋惠惡 拆 惆 愕悋惠惘慍 惡惘擧愕 惡擧 惆惘 悋 愕悋 1969 悋惆 惆惘悋 悋悴 悋 愆惘擧惠 .
惆惘 愕悋 1995 悴惘悋 惠惘慍 惡愆 悋慍 3 惆愕惠擯悋 悋惠惡 惆惘 擧悋惘悽悋 悋 擧 悽悋惘悴 悋慍 悽悋擧 悛惘擧悋 惆悋愆惠 惠惆 擧惘惆 . 惠惶惘 惆 擧悋惘擯惘 惆惘 忰悋 惠悋 愆惘惠 惡慍惘 惆 惘 擧悋惘悽悋 悴惡悧
惠惶惘 擧 惡擧 悋 悴悋惡悽愕惠 悋惠惡 擧悋愕拆惠 悴悋 擧 悴惘悋 惠惘慍 惆惘惆 1930 惺惘惷 擧惘惆 惘悋 惘悋惡惘悋 愕悋惘 愕悋慍惆擯悋 惡惘悋 惠惆 悋 擯 悋惠惡 悋 擯愆惆 .
惠惶惘 擧 擧悋惆悋擧 惆 1950 悋惆 悋惘擧 擧 悴惡 愃惘惘 悴惘悋 惠惘慍 惆惘 愀 惆 悋 愕悋 惡惆 .
惠惶惘 擧 拆惠悋擧 悴 惠 悋 惆 1964 擧 悋慍 忰惡惡惠惘 悋惘擧 悋 悴惘悋 惠惘慍 .
悋慍 悋悋 惆 1990 惡 惆 悋愕惠惡悋 惡悋慍悋惘 悴惘悋 惠惘慍 惆愕惠 惡 惠惆 悋惠惡 悋 拆惘惆惘惠 拆惘惶惘 慍惆 . 悋悋 惡悋 擯惘悋 愆惆 惠 惡慍 惆惘 愕悋悋 悋悽惘 悋 悋惠惡 悋 惺悋惆悋 悽惆 惘悋 悋慍 惆愕惠 惆悋惆惆 .
惠惶惘 擧 愆惘惠 擧悋悋惘 惆 2009 悋惠惡 惡悋愆擧 擧 惡 愀惘忰 悋 惡惆拆惘悋慍悋 悴惘悋 惠惘慍 惡忰惘悋 悋 惘悋 悽惘惆 .
擧 惺悋惡惘 惆惘 愕 惆擯 悋慍 擧悋惘 惡惡惘惆 惠惡愃悋惠 擧 惆 愆惘惠 惺惡惘 擧惆 . 悴惘悋 惠惘慍 拆愕 悋慍 101 愕悋 忰悋惠 悋惺悋 惘愆擧愕惠擯 擧惘惆 .
惡悋惠愆惘悋慍 忰惶 愆悋
油

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General motors strategic management

  • 1. strategic management general motor General motors
  • 2. 油
  • 4. 悴惘悋 惠惘慍 惆惘 擯悋 愆惘惠 悴惘悋 惠惘慍油 ( GM ) 油 愕悋惡 : 101 愕悋 ( 惠悋愕愕 : 1908 ) 惡悋擯悵悋惘 : 惡 惆惘悋惠 擯 : 惆 惠惘 惡慍惘擯惠惘 悽惆惘 愕悋慍悴悋 忰慍 惺悋惠 : 惶惺惠 悽惆惘愕悋慍 惘愆 : 6/192 悋惘惆 惆悋惘 惠惺惆悋惆 悽惆惘悋 惠惆 : 000/280/9 惆愕惠擯悋 惠惺惆悋惆悋惘悋 : 000/335 惘 惘惠惡 惆惘 惘 : 惡 500 愆惘惠 惘惠惡 5 惆惘惺悋 : 惘悋惆 悋擯惘 General motors General motors
  • 5. Richard Wagoner GM Chairman and Chief Executive Officer John M. Devine GM Vice Chairman and Chief Financial Officer Robert A. Lutz GM Vice Chairman, Global Product Development The Executives of GM General motors
  • 6. North/South America Plant Quality Award J.D. Power Quality Study 2005 Supplier of the year Denso International America 2004 On Star by GM receives the Grand Enterprise Value Award CIO Magazin Awards and Accolades General motors
  • 7. General motors General Motors History 惆惘 愕悋 1897 愆惘惠 悽惆惘 悋惆慍 惆 惠惘 悋忰惆 悴惘悋 惠惘慍 忰愕惡 愆惆 惡悋 愕惘悋 50 慍悋惘 惆悋惘 惠愕愀 惘悋愕 悋惆慍 惠悋愕愕 愆惆 . 惆 愕悋 惡惺惆 惡悋 悋惆愃悋 悋 愆惘惠 惡悋 悋惘悽悋 悋 惠惘 惡慍 悋惆慍 悋惘悽悋 悋 惠惘 悋惆慍 惠愆 愆惆 悋 悋惘悽悋 悽惶惶 愕悋悽惠 悽惆惘 惆惘 悛惘悋 惡 惘悋 悋惠悋惆 . 愕悋悋 1902 1903 惡 惠惘惠惡 愆惘惠 悽惆惘 悋惆悋 惆惘 惆惠惘惠 惠愕愀 惘 悋惆 愆惘惠 惠惘 惡 惠愕愀 惆惆 惡 惠悋愕愕 愆惆 . 悋 惆 愆惘惠 惡惺惆悋 惡 悴惘悋 惠惘慍 拆愕惠惆 . 愕悋 惡惺惆 惡 惆惘悋惠 惠惘 愆惘惠 惠惘 惡 惘悋 惡惘惺惆 擯惘惠 . 悋悋 愀 惺愀 惶惺惠 悽惆惘 惆惘 愕悋 1908 拆惆惆 悛惆 惠忰惠 惘惡惘 惡 惆惘悋惠 愆惘惠 悴惘悋 惠惘慍 惠愆 悋慍 愆惘惠 惠惘 惡 惠悋愕愕 愆惆 . 惆惘 1967 惆惘 惠愃惘 愕悋悽惠悋惘 愆惘惠 惡 惶惘惠 擯惘悋 悴慍悋 悽惆惘悋 愕惡 悋 惡惆 惠悋 愀惺悋惠 悽惆惘 惡悽愆 悽悋惘悴 悋慍 悛惘悋 惆惘悛惆 . 惆惘 愕悋 1923 惡悋 悋惠悽悋惡 悛惘惆 悋愕悋 惡 惺悋 惘悧愕 悧惠 惆惘 愆惘惠 惠忰悋惠 惆惘惠 惡 惺 拆愕惠 . 惘惡惘 33 愕悋 悋 惡惘 愆惘惠 悴惘悋 惠惘慍 惘悋惠忰 惘惆 . 悋悋慍悋 惡惆 惘惆 悋愕惠惘悋惠 惠惆 惘悋 惆惘 拆悋 惡 愕悋惆悋惘悋 悋惺悋 惘惆 : 悽惆惘 惡惘悋 惘 惘
  • 8. GM's vision 油 GM's vision is to be the world leader in transportation products and related services . General motors
  • 9. General motors General Motors Mission Protecting human health, natural resources, and global environment Improving vehicle safety for customers, passengers, and other motorists Creating environmental, health, and safety reports Improving health, safety, diversity, wages, and benefits
  • 10. Protecting human health, natural resources, and global environment Improving vehicle safety for customers, passengers, and other motorists Creating environmental, health, and safety reports Improving health, safety, diversity, wages, and benefits General motors General Motors Mission
  • 11. 悋惘慍愆悋 惘擯 愕悋慍悋 惠惷忰悋惠 惘惡愀 惡 悋惘慍愆悋 惘擯 愕悋慍悋 愆惘擧惠 惆惘 惡悋 惶 惡 惺悋 束 拆惘慍 悋慍 惘悋 惆惘愕惠 損 惡 杞 慍惡悋 惆惘悋悽惠悋惘 擧悋惘擧悋 惘悋惘 擯惘惠 悋愕惠 . 愆愆 悋惘慍愆 惘悋悋 擧悋惘擧悋 惺惡悋惘惠 悋愕惠 悋慍 : 霸 惡 悴惆悛惘惆 愆惠惘 朮 惆惘愕惠 拆悋愕悽擯 朿 擧悋惘 惠 朶 悛惘 杁 惡惡惆 愕惠惘 朸 愕悧惠 拆悵惘 悋忰惠惘悋 惡 悋惘悋惆 . General motors
  • 12. Company Recognition The number of brands and brand recognition Committed workers Products like: Constar and XM Satellite Radio Corporate Responsibility The time GM has been around Globally known and located in 32 countries GM dealer locations S.W.O.T. Analysis ~strengths~
  • 13. The decline of market share Health care costs Innovation of new products Competition or lack there of with China Too much invested in SUV and Trucks Not enough Research and Development S.W.O.T. Analysis ~weaknesses~
  • 14. New innovation can compete with others Cut health-care costs Cut jobs and move production overseas Shrink brand line Recapture market share and be more competitive with more money concentrating on smaller more fuel efficient cars S.W.O.T. Analysis ~opportunities~
  • 15. The United Auto Workers union can hurt General Motors if unhappy Cutting jobs or shutting down plants, and cutting health care cuts could instigate a strike Delphi being a supplier who is already bankrupt, GM is their former parent and could face up to $12 billion in liabilities for Delphi S.W.O.T. Analysis ~threats~
  • 16. INDUSTRY ANALYSIS MATURE PRODUCT SEGMENTATION BY PRICE AND FUNCTION TECHNOLOGY CHANGING IN MFG. PROCESS AND PRODUCT DESIGN OVERCAPACITY WORLDWIDE
  • 17. Porters 5 Forces Moderate GM has the largest market share in the US which could give it much power over suppliers but it has not used that and looks at suppliers and their needs as equal. Intensity of Rivalry: Very High GMs other divisions cannibalize their own sales as well as all others. Each company will do what it takes to real in customers Low Car manufacturing takes extremely large amount of capital to enter. To compete at GMs level is next to impossible. Very High GMs market share is continually dropping. Most other car makers offer higher quality and other benefits. Many substitutes available in the market High Tens of Millions of car buyers per year and over twenty companies to choose from. Public is increasingly drawn in by costly incentives. Threat of New Entrants: Bargaining Power of Suppliers: Threat of Substitutes Bargaining Power of Customers
  • 18. Porters Model illustrates the complexities of being in the automobile manufacturing business. Competition is fierce and substitutes abound. Quality and brand image have an important input into what consumers want to buy. With so many high threats in this market an auto manufacturer must be constantly be trying to be better than its competitors in responding to consumer demands. GM has failed in the last 20 years and is in turn losing market share. Porters 5 Forces
  • 19. Cars Trucks SUVs BCG Matrix Star Question Mark Dog Cash Cow Cars Trucks
  • 21. Operating Income (after reduction in Health Care costs)
  • 25. 1.Daimler Chrysler 2. Ford Motor Company 3. Toyota Motor Company 4. Volkswagen Who are GMs Competitors?
  • 26. Comparing Toyota and General Motors Superior value creation requires that the gap between perceived utility (U) and costs of production (C) be greater than that obtained by competitors.
  • 27. A Quality Map for Automobiles When customers evaluate the quality of a product, they commonly measure it against two kinds of attributes: 1. Quality as Excellence 2. Quality as Reliability
  • 28. 惘惡 愕惘愕悽惠 惠惠悋 惠惠悋 惆惘 惆 悋悽惘 惡悋 愕惡 惡愆惠惘 愕惆悋 惺惘惷 惶惘 惠惘 愆惠惘 拆愕惆惠惘 惆悋 悽惆惘 惡悋惘擯惘 惆惘惠 惡 惘悽惠 拆悋愆 惡惡惆擯惘悋 惺惘惶 惘悋 惡惘 悴惘悋 惠惘慍 惠悋 悽惆惘愕悋慍悋 悴悋 惠擯 惘惆 悋愕惠 . 悋 惆惘忰悋 悋愕惠 悴惘悋 惠惘慍 惡悋 悴惆 惆惠 惶惆愕悋 拆愆惠悋慍 愕悋悋 惠悋惆 惆惘 惺惘惶 惠惆 惘愆 悽惆惘 悋 悋慍 惠惆悋 惡忰惘悋悋 悋 惆惘惘悋愕 悋愕惠 惶惆悋 拆悋 愆惘惠 惘惡 惠惠悋 惘悋 惆惘 悽悋惡悋悋 悛惘悋 愆悋惆 惆惠惘惠 惆悽惆惘愕悋慍 悛惘悋 愆惆 . 愆悋惆 惆惘 悋愕 惡悋 悋 惘惡 悽愕惠擯悋拆悵惘 悋愕惠 惘悋惘惆 悋擯惘 惆惘惺悋 惺 愆惘惠 惡愆 悋慍 擯悵愆惠 惡 愕惘悋 悋 悋愕悋 愆惘惠 悽惆 悋惘慍愆悋 惘擯 愕悋慍悋 悛 惠 惠悋惆 惆 悋惘 愕惺 惆悋惘惆 悋惘悋 愆惘惠 惘悋 悋惺惷悋 惠 悴惘悋 惠惘慍 惶惆悋 惆 .
  • 29. 忰慍 惺悋惠 油 惘擧慍惠 愆惘擧惠 惆惘 惆惠惘惠 惆 悽惆惘愕悋慍 悛惘擧悋 惘悋惘 惆悋惘惆 悋悋 悴惘悋 惠惘慍 惆惘 朿朿 擧愆惘 擧悋惘悽悋 悋 悽惆惘愕悋慍 惆悋惘 擧惘惆 悋愕惠 忰惶悋惠 悽惆 愆悋 悽惆惘悋 愕悋惘 擧悋 惘悋 惡 惡愆 悋慍 朮朧朧 擧愆惘 惘愆惆 . 惡愆 悋慍 朮杁 慍悋惘 惠悋 擧惆 悴悋 愀惺悋惠 悽惆惘悋 惠惆 愆惘擧惠 惘悋 惠悋 擧惆 . 愆惘惠悋 惠忰惠 悋惠 油 悴悋愕 . 惡 悋惆悋 悋 愆惘惠 悋拆 . 拆惠悋 惆 愕 悋 愕悋惠惘 惡惆惘惆惆 GMC 悋惘 惆 GMT 惆悋 悋愕慍 愕悋惡 悋惠 愕惡悋惘 愕慍
  • 30. 悋惡惺 悋愕悋 朿朿杁 慍悋惘 惘 擧悋惘擧悋 愆惘擧惠 惆惘 惡愆 悋慍 朿朧 擧愆惘 悴悋 愆愃 惡 擧悋惘 愕惠惆 . 惡惘悋 悛慍愆 惴 擧悋惘擧悋 惆惘 惆愕惠惘 擧悋惘 愆惘擧惠 惘悋惘 惆悋惘惆 . 惡惘悋 惘愕惆 惡 愕愀忰 悋愕惠悋惆悋惘惆 擧悋惘擧悋 惠愆 愆惆 惠悋 愕悋悋 朮朧 愕悋惺惠 悛慍愆 惘惡愀 惡 悋惆悋 愆愃 悽惆 惘悋 惡擯悵惘悋惆 . 惆惘 愕悋 霸杞杞朷 慍 惆悋愆擯悋 悴惘悋 惠惘慍 惆惘 惘悋愕惠悋 惠悴 惡 悋惆擯惘惆擯 愕悋慍悋 忰惘擧惠 惡 愕惠 擧 愕悋慍悋 悋惆擯惘惆 惠悋愕愕 愆惆 . 惘悋惘惆 悋擯惘 惆惘惺悋 愆惘擧惠 悋惘 擧悋惘擧悋 愆惘擧惠 惘悋 悋惺惷悋 惠 悴惘悋 惠惘慍 悽愀悋惡 擧惆 惺惠惆 悋愕惠 愆惘擧惠 悴慍 悋 愕惘悋 悋 惺惴 惆悋惘惆 .
  • 31. 惘愆 悴惘悋 惠惘慍 愕悋悋愕惠 擧 悋 惡惘惠惘 惘悋 惆惘 惠惆 惘愆 悋悋惺 悽惆惘悋 惆惘 悴悋 惆悋惘悋愕惠 . 惆惘 愕悋 朮朧朧朸 拆悴 愆惘擧惠 惡惘惠惘 悋 愆惘擧惠 悽惆惘愕悋慍 惡惘惠惘 惆惘 愕惠 杁朧朧 愆惘擧惠 惡惘惠惘 悴悋 悴 惘 惡惆 . 惆惘悛惆 愆惘擧惠 惆惘 悋 愕悋 慍惆擧 惡 朮朧朧 悋惘惆 惆悋惘 愕惆 朮 悋惘惆 惆悋惘 惡惆 . 拆愕 悋慍 悴惘悋 惠惘慍 愕悋惘 愆惘擧惠悋 悽惆惘愕悋慍 悋惆 惆悋惘 擧惘悋愕惘 惆惘 惘惠惡 朷 悴悋 惡悋 霸杆朸 悋惘惆 惆悋惘 惠惠悋 惆惘 惘惠惡 杆 惡悋 杆 / 霸杆杁 悋惘惆 惆悋惘 惘惆 惆惘 惘惠惡 杞 惡悋 霸朷朷 悋惘惆 惆悋惘 擧愕 悋擯 惆惘 惘惠惡 霸朷 惡悋 霸霸杆 悋惘惆 惆悋惘 惘悋惘 擯惘惠悋惆 . 愆惘擧惠悋 惆悋 愕悋 拆 惡悋 悋惠 惆悋 惘 慍惆悋 愕慍擧 惡 惠惘惠惡 拆愕 悋慍 悛悋 惘悋惘 惆悋惘惆 . 惆惘 愕悋 朮朧朧朸 忰惆惆 朸朷 悽惆惘 惆惘悴悋 惘悽惠 愆惆 擧 愕 悴惘悋 惠惘慍 惡愆 悋慍 杞 悽惆惘 惡惆 悋愕惠 . 悋慍 悋 慍悋 杁杁 惆惘惶惆 惘愆 惆惘 悽悋惘悴 悋慍 悛惘擧悋 惶惘惠 擯惘惠 悋愕惠 . 拆愕 悋慍 悛惘擧悋 惡愆惠惘 惠惆悋惠 愆惘擧惠 惆惘 擧愆惘悋 擧悋悋惆悋 悋擯愕 悛悋 悋悴悋 愆惆 .
  • 32. 惠忰 惠愕惺 悋 悛慍悋愆擯悋 惠惘慍 惠忰悋惠 愆惘惠 惆惘 愕悋 1911 愆惘惺 惡 悋惘 惘惆 . 悋慍悋 惺 惆惘 悋惘 悋慍惆悋惆 惠惆 悽惆惘 惘愕惆 惡 惠惆悋惠 悋惘 惠忰 惠愕惺 惆惘 愆惘惠 惘惆惠悴 惡惆 悋愕惠 . 悋 悋惘 惆惘 慍悋 惘惡惘 悋愕悋 悋悋 惡悋惘慍 惡惆 惆悋 悛 愕悋悋惡惺惆 惡 惶 惴惘 惘愕惆 . 惡惘悽 忰慍悋 惠忰 惠愕惺 愆惘惠 惺惡悋惘惠 惆悋慍 : 愀惘忰悋 惆惘 慍 悋慍悋愆 惡悋慍惆 惠惘 愕悋悽惠 惠惘悋 惆慍 惠慍惠惘 惡惘悋 悋 惡悋惘 惆惘悴悋 悋愕惠悋惆悋惘惆悋 惘 4 惘悋 悴悋惡 惆惆 . 惠惆 悽惆惘悋 惡悋 愕悽惠悋 悴悋擯慍 悋惆 LPG CNG 悋惠悋 惠惆 悽惆惘悋 惡惘惆 愀惘悋忰 愕愕惠悋 惡悋惠惘 愕悽惠 .
  • 33. 愕悋悽惠 悽惆惘悋 惡悋 悋忰愕悋愕 ! 惆悋愆惆悋 愆惘惠 悽惆惘愕悋慍 悴惘悋 惠惘慍 悛惘擧悋 悋惆 悴惆惆 愆惆 惘悋 愕悋悽惠 悋惆 擧 惆惘 惶惘惠 擯惘悋 惆惆 惘悋惘 擯惘惠 惆惘 惺惘惷 愆悋惘 悋 惆悋 愃悋愀愕 悋擧惠惘擧 惠愃惘 愆擧 惆悋惆 悋愕惠忰擧悋 悋惡惆 . 悋 悛悋悋 悴惆惆 惆惘 忰惠 惆悋惘悋 忰悋惴 惡惆 惠悋惆 愆擧 悋惶 悽惆 惘悋 惡 悋惆 悛惘惆 惆惘 悋惆悋 惡 悛 忰悋惠 惡悋慍擯惘惆惆 . 惡 擯惠 惆悋愆惆悋 悴惘悋 惠惘慍 愕悋悽惠 悋 悋惆 悴惆惆 拆悴惘 悋 悴惆惆 惘悋 惡惘悋 愕悋悽惠 愀 愕惺 悋慍 愕悋 悋惡 忰惘擧惠 惡悋慍 擧惘惆 悋愕惠 . 惆惘 忰悋 忰悋惷惘 愆惘惠 悴惘悋 惠惘慍 惆惘 惴惘 惆悋惘惆 惠悋 愕悋 2010 悋慍 悋惘 悋惆 愆惆 惆惘 愕悋悽惠 忰惶悋惠 悽惆惘 悽惆 悋愕惠悋惆 擧惆 . 惘 惡惘慍 惺悋 惘悧愕 惘擧慍 惠愕惺 惠忰悋惠 愀惘悋忰 悋 悋愕惠惘悋惠擧 愆惘惠 悴惘悋 惠惘慍 擯惠 : 悋惆 愆惆 擯悋 悋 惘悋 惠愃惘 惆悋惆 悋惆 惡惆 愕 愆悋惆 惠惆 悋惆 悽悋 惡惆 擧 悽惆惘悋 擧悋 悋 悋 惘悋 悋忰愕悋愕 悽悋惆 擧惘惆 . 惡悋 悋愕惠悋惆 悋慍 悋 悋惆 悴惆惆 惺擧惘惆悋 惘悋 惠悋 惆惘 悋惡 愀惘悋忰 悋 悋惡惠擧悋惘 惡惘悋 惘慍 擧惘惆 惆惘 悋惆悋 惓惘 惡惆 愀惺悋惠 惠惆 惘悋 悋惘惠悋 惆悋惆 . 惡 擯惠 惆悋愆惆悋 悴惘悋 惠惘慍 忰惘擧 悋 忰愕擯惘悋 擧 悋慍 悋 悋惆 惠惆 愆惆 悋慍 悋惡惠 惡悋悋 惡惘悋 悋慍惠悋 愕愀忰 惺擧惘惆 悽惆惘 擧悋愆 惶惘 愕悽惠 悛悋 惡惘悽惘惆悋惘 愕惠惆 .
  • 34. 悽惆惘悋 悋擧惠惘擧 悴惘悋 惠惘慍 惆惘 慍 悽惆惘悋 惆慍 慍 惺悋惠悋 惡愕悋惘 惆悋愆惠 悋愕惠 . 悋惡惠 惡愕悋惘 悋慍油 愕悋慍悋悋 忰悋 忰 愆惠惘悋 惠惆悋 惘慍悋 擯悋惘悋 惆惺 愕惠惆 擧 悴惘悋 惠惘慍 惆惘 惺惘惷 悽惆惘悋 愃惘 悛悋惆 悋擧惠惘擧 悽惆 擧悋惘愆擧 擧惘惆 悋愕惠 . 惺惆 惡悋慍悋惘悋惡 悋愕惡 擧悋惘 擧惘惆 惡惘惘 悽惆惘悋 惆慍 惡惘悛惘惆 擧惘惆 悋慍 愆惠惘悋 惘愆 悽惘惆 惠悋 惡 惘愆 悋悴悋惘 惡 愆惘愀 惠擧 擧 愆惘悋愀 拆惘惆悋悽惠 惡愕悋惘 愕悽惠 惆悋愆惠 悋慍 悴 惆悋 愆擧愕惠 悋 悽惆惘愕悋慍 惆惘 悋 慍 悋愕惠 . 悋惠悋惆悋惠 惡愕悋惘 惡惘悋 愕悧 悋惘惆 愆惆 忰惠 惠惺惆悋惆 惡惘悋油 愕惠惆 惆惘 悋 惘惆 愕悋悽惠 愆惆惆 擧 悴惘悋 惠惘慍 惘悋 惠 惡 悋慍 惡 惡惘惆 悽惆惘悋 悋擧惠惘擧 悽惆 擧惘惆 悋惆 . 悋悋 悴惘悋 惠惘慍 惆惘 愕悋 2006 惺惆 惠悋悋 悽惆 惆惘 惠惷 惺擧惘惆 悋 悋 悽惆惘悋 惆惘 惡惆 惆惠 惘悋 惆 擧悋惘 擯悵悋愆惠 悋 拆惘 惆悋愕惠 . 愕惘悋悴悋 拆惘 EV1 惠悋 惆惘 忰惆 擧 惡惘悋 惠忰 惠愕惺 惡悋 悋惆 悋 悽惆惘 擯悋 惡 惠惆 悋惡 惘愕惆 .
  • 35. 惺悋惠 悋 忰愀 慍愕惠 悴惘悋 惠惘慍 愕悋悋愕惠 擧 惆惘 慍 愕悽惠 悋 悴悋擯慍 擧悋惘 擧惆 . 悋悽惘悋 惠悋愕惠 愕悽惠悋 愕 惡 擧愕 7 擧 悋惆惘惆 惠悋 85 惆惘惶惆 悋慍 悋惠悋 惆惘 惡慍 悋愕惠悋惆 擧惆 惘悋 悋惘悋悧 擧惆 . 悋 愆惘擧惠 悋 悽惆惘愕悋慍 悋愕惠 擧 惠惘惡 愆悋惘惘 惘悋 惡惘惘 悽惆惘悋愆 惶惡 擧惘惆 . 悴惘悋 惠惘慍 悽惆惘悋 惡悋 惠惘惡 擯悋慍 擧 悋慍 擧惘愕 ( 惠 惘悋愃 ) 悋愕惠悋惆 擧惘惆惆 惘悋 惆惘 悋悋悽惘 惆 拆悴悋 悋惆 惺惘惷 擧惘惆 . 悋 惠惘悋 惡悋 悴惆 惘悽 悽惡 惆悋 惡 惆 惶惘 愕悽惠 惡悋悋 擯愆惠悋惘 惡愕悋惘 拆悋 惡 悋惺 愆惆惆 . 悗 惆惘 惆 悋 惠悋惆 愆惠悋惆 悋惆 惡 惆 惆悋愆惠 惡惘悽 惷惘悋惠 惡 惆 愆悋惆 惆悋 擧 悽惆惘悋 惆慍 愆擧悋惠 惆惘 惘悋拆悵惘 悽惆惘悋 4 6 8 愕惆惘 擧悋惆悋擧 愕悽惠 惆慍 惘悋 惡悋 悴惆 慍悋悋 擧 惆悋愆惠 擧悋惘 擯悵悋愆惠 .
  • 36. 悽惆惘悋 惆惘 悴惘悋 惠惘慍 惠忰悋惠 惡愕悋惘 惡惘惘 悽惆惘悋 惆惘 慍 悋悴悋 惆悋惆 悋愕惠 惶惆 惆悋 愆惠 悋 悽惆惘 惆惘 悽惆 惘悋 惆惘 愕悋 2010 惺惘惷 擧惆 . 惶惘 悋惠惶悋惆 惠擧 悋 悽惆惘悋 慍 拆悋 惠惆 悋 愕悽惠 悋 惡愕悋惘 悋慍 悽惆惘愕悋慍悋 惆擯惘 悋惆 惘惆 擧惘悋愕惘 惘悋 慍 惡 擧惘 悋惘悋悧 悽惆惘悋 悋惆悋悽惠 悋愕惠 . 油油
  • 37. 油
  • 38. 油
  • 39. 惘愆 悽惆惘悋 悋惘惘惆 悋愕惠惘悋惠 悴惆惆 愆惘惠 悴惘悋 惠惘慍 愆惘惠 悴惘悋 惠惘慍 悋惘悋 惡悋 惡忰惘悋 悋惠惶悋惆 悋悴 愆惆 惡惆 愆惡 惘愆 悽惆惘悋 悋惘惘惆 悽惆 惆惘 愀 悽悋惘悋 惘悋 擯愕惠惘愆 惆 悋惆 . 惘愆惆 忰惶悋惠 悴惘悋 惠惘慍 惶惆 惆悋惘惆 愆惡 惘愕 惘愆 愕悋 愆悽惶 悋惘惘惆 悴惘悋 惠惘慍 惘悋 惆惘 愀 悽悋惘悋 擯愕惠惘愆 惆惆 惡 惺惆 悋惘愆悋愕悋 惠悋惷悋 惡惘悋 愕悋 愆悽惶 悋惘惘惆 惆惘 愀 惘惆 悋惠惶悋惆 悴悋 悋慍悋愆 悋惠 悴惘悋 惠惘慍 悋惘悋 惡悋 惡忰惘悋 悋悴 悋愕惠 惆惘 惴惘 惆悋惘惆 悋慍 悋 惡忰惘悋 悋愕惠悋惆 惆 . 惆惘 惡悽愆 悽惆惘悋 悋惘惘惆 悋 愆惘惠 惘 愕惆 擯惠 : 悴惘悋 惠惘慍 惠惺惆 愆惆 悋愕惠 惠悋 愆惠惘悋 悽悋悋 愕悋 愆悽惶 悋惘惘惆 愕惠惆 惘悋 惠悋 惘悋 惆 . 惡悋 悴惆 悽惘惆悋惘悋 悴惆惆 悽惆惘 惆惘 愆惘悋 惺惘惡 悽悴 悋惘愕 惡 愀惘 惴 惆悋 惘悋 惠惺惷 惆 悋 愀 拆惠悋愕 惺惴 悋慍 悽惆惘悋 悋惘惘惆 惆悋惘惆 惡悋惆 惘惆 惡惘 惡惘惆悋惘 惘悋惘 惡擯惘惆 . 愕悋 悋惘惘惆 惆 惠惘 惺悋 惡 悋愀 惘惠惘 惆惘 悋愀 惓 惺惘悋 惶悋惆惘 愆惆 .
  • 40. 悋愆惠惡悋悋惠 悋愕惠惘悋惠擧 惠 悋悴 悴惆 悋惠惡愕悋慍悋 悛愕悋 惡 惡悋慍悋惘 悛惘擧悋 愆悋 惆惘 悴惘悋 惆悋 80 90 悋惆 悛愃悋慍 愆惆 . 悛 悋 忰惶悋惠 惘悋 惡 惡悋慍悋惘 悋惘悋悧 惆悋惆惆 擧 惺悋 擧擧惠惘 擧悋惘悛惆惠惘 拆惆惠惘 悋慍 悋惠惡悋 束 惡慍 悽惘 損 惘惆 惺悋 惶惘 擧惆擯悋 悛惘擧悋 惡惆惆 . 惠惆悋 擯惆 悋惠惡愕悋慍悋 悛惘擧悋 惡愕悋惘 擧惆 惡 悋 惘惆 悋擧愆 愆悋 惆悋惆惆 悋擧愆 悛悋 惡悋 惠惆 悋惠惡悋 惡慍惘擯惠惘 愕擯惠惘 悋惠 悋惠惡悋 SUV 惡惆 . 悋悋 惆 愕悋 惡惺惆 惠 惘愆 悋惠惡悋 束 愕惡慍 損 悋惆 惠惠悋 惡愆惠惘 愆惆 悋惠悋惆悋 悋慍 悋愕惠惘悋惠 愆惘擧惠悋 悛惘擧悋 慍 悋慍悋愆 悋惠 . 悋 愕悧悋 惡惆 擧 惡悋惡 惠慍 惘悧愕 愆惘擧惠 悴惘悋 惠惘慍 慍 惆惘 惡悋擯 惆惘 愕悋 2005 惡 悛 悋悵惺悋 擧惘惆 . 悋 愆惠 : 束 惡 惴惘 惘愕惆 悋慍 惠 擧 悋 惶惆 惡 惡悋慍悋惘 悛惘惆 悋惠惡悋 惡慍惘擯惠惘 悽惆 惘悋 悋惺悋 擧惘惆悋 惘惆 悋忰愕悋愕 擧惆 惠惶愃惘惺悋悋 擯惘惠悋 . 悋惺惠惘悋 擧 擧 惡悋 惠悴 惡 惠 悋惘慍 愕悽惠 擧 悋愕惠 惠惶 悋 擧悋愕悋慍擯悋惘 惡悋 愆惘悋愀 悴悋 惡悋愆惆 . 悋悋 惡悋惆 惡擯 擧 悋 忰惶悋惠 慍 擧悋惘悛惆 愕惠惆 .損 惡悋 悋 悴惆 惆惘 悋悋 愕悋 2008 惠 惠 愕悽惠 惡 愀惘慍 惡愕悋惡悋 悋慍悋愆 悋惠 惘惆 悛惘擧悋 惡惘悋 惘 惠惘 惡慍 擧 惆悋惘 拆惘惆悋悽惠惆 愕悋愕惠 悴惘悋 惠惘慍 惡 悴 惺悋悋 惡 惴惘 惘愕惆 . 惡悋慍悋惘 悋惠惡悋 SUV 愕愀 擧惘惆 惶惘 擧惆擯悋 惡 愀惘 悋惠惡悋 惘惠惆 擧 愕悽惠 惘悋 惡悋 擧悋惘悛惆 惡悋悋惠惘 惶惘 擧惘惆惆 . 悋惡惠 惡悽惠 惡惆 慍 惆惘 悋 惡 愆 悋悋悄 擧惘惆 . 惠 惘擧惆 悛愃悋慍 愆惆 悛惘擧悋悋 惆惘 悋 惘悋 惡悋慍愕悋慍 悋忰悋悄 惶惺惠 悋惠惡愕悋慍 悽惆 惡惆惆 悋擯惘 惘擧惆 惠悋 惆 愕悋 惡惺惆 惘悽 惆悋惆 愆惘悋愀 惡惘悋 悋 愕 愆惘擧惠 惡悋惆悋慍 惺 惡惆 愆惆 .
  • 41. 惠悋惓惘 惡忰惘悋 惡惘 愕 惡慍惘擯 ( 惘惆惘悋愕惘悴惘悋 惠惘慍 ) 惡忰惘悋 惠悋 愆惘惠 悴惘悋 惠惘慍 惘悋 惠惆惆 惆惡 愆惘惠悋 惘惆 惘悋愕惘 惷惺惠 悋悋愕惡 惆悋惘惆 . 悋悋 惘悋 悋 愕 愆惘擧惠 惆惘 惷惺惠 悋愕悋惺惆 惘悋惘 擯惘惠悋惆 惠惘惆惆 愕惠 擧 惡悽愆 悋慍 愆擧 惡 惘擧惆 悋惠惶悋惆 惡悋慍 擯惘惆惆 . 惡悋 惆愆悋惘 愆惆 愆惘悋愀 悋惠惶悋惆 惘惆 惶惘 擧惆擯悋 悋慍 慍悋 悽惆 惡 慍悋 悽惘惆 悋惠惡 惠悋慍 擧悋惆 . 悋慍 悋 惘 悋愕惠 擧 愆惘擧惠 悴惘悋 惠惘慍 惆惘 悋 悋擧惠惡惘 愕悋 悴悋惘 45 惆惘惶惆 擧惠惘 悋慍 惆惠 愆悋惡 惆惘 愕悋 擯悵愆惠 悋惆 惘愆 惆悋愆惠 惘惆 擧惘悋愕惘 愆悋惆 擧悋愆 惡愆 悋慍 擧愕 慍悋 惘愆 悽惆 惡惆悋惆 . 惺悋 惆惘 愆惘悋愀 惠惆 擧惆擯悋 悋惆悋 惡 擧悋愆 慍悋 悽惆 擧惆 悋 惡惘悋 悋慍悋愆 慍悋 惘愆 悋悋 悋惘慍悋 惠 惆惘 悋悽惠悋惘 愆惠惘悋 悽惆 惘悋惘 惆惆 . 悋 悋 悋惘悋悧 惠悽 悋慍 慍悋 愕惆 擧 擧惆 惡忰惘悋 悋 悴悋 惘悋 擧惘惆 悋惡惺 悋 擧悋 惡惘悋 悋惘悋悧 悋 惘悋 惡悋 愆擧 悋悴 愕悋悽惠 悋愕惠 . 惡悋惘 悋悋惠 愆擯悋 惡 愕悧悋 惡慍惘擯惠惘 悋慍 擧 惘擧惆 擧惠悋惆惠 悋惠惶悋惆 惘惡愀 愆惆 . 悴惺悋 惆擯惘 悋慍 惺悋 惆惘 惷惺惠 悋悋愕惡 束 愕 惡慍惘擯 損 惆惠惘惠 愆 悋悋悄 擧惆 : 悛悋 慍 惠 悽惆 惆惘 惆惘 惆悋 擯悵愆惠 悋愆惠惡悋悋惠 悋愕惠惘悋惠擧 惠悋 忰惆 惡惆 愆悋愕 悽惆 惘悋 拆惘惆悋慍惆 . 惠 悋 愆惘擧惠悋 惆惘 惆悋 擯悵愆惠 擧 惡 惘愆惆 悛悋 悴惘 愆惆 惡 悋 惺悋 悋愕惠 擧 惠悋 悛悋 惡悋惆 忰 擧悋惘擯惘悋 惺 悽惆 惘悋 惡拆惘惆悋慍惆 惡擧 惆惘 惡悋 拆惘惆悋悽惠 忰 惡悋慍愆愕惠擯 惡 惡惆悋愆惠 惆惘悋 惶惆悋 慍悋惘 擧悋惘擯惘 拆愆 悽惆 慍 愕惠 惆悋惘惆 . 惆惘 愕悋 2007 悴惘悋 惠惘慍 愆惆 惡悋 悋惠忰悋惆 擧悋惘擯惘悋 惶惺惠 悋惠惡愕悋慍 惡 惠悋 惆愕惠 悋惡惆 擧 惡惘 悋愕悋愕 悛 悋 愆惘擧惠 悋慍 拆惘惆悋悽惠 50 悋惘惆 惆悋惘 悋慍 惠惺惆悋惠 悽惆 惡 擧悋惘惆悋 拆愆 惺悋 悽悋惆 愆惆 悋悋 悋 惺悋惆 惠悋 拆愆 悋慍 愕悋 2010 惺 悽悋惆 愆惆 擧 悋忰惠悋悋 悛 慍悋 惡惘悋 悴悋惠 惆悋惆 悋 愆惘擧惠 惡愕悋惘 惆惘 悽悋惆 惡惆 .
  • 42. 惆悋 惘愆擧愕惠擯 愕悄惆惘 惠 : 悋 愆惘擧惠 惆惘 愀 忰悋惠愆 惡 悋惺 擧 愆惘擧惠 惠忰惆悋惘擧慍 惡惆 . 惆惘愕惠 悋愕惠 擧 惡 惆惘悋惠 惡悋擯悵悋惘 悋 愆惘擧惠 悋 悛惘惆 . 拆 . 悋愕 擧 惆擯惘 悋慍 惘愕悋 悴惘悋 惠惘慍 悋惆悋悋惠 惓惡惠 惘悋悋 惡惘悋 悋 愆惘擧惠 悋悴悋 惆悋惆惆 悋悋 悋 愆惘擧惠 愆 悋慍 惺惆 惠惘擧慍 悋慍 惘悴 惡惘惆 . 惆惘悋惺 惡惆 愕悋惆悋惘 惺惆 悵 悵 惠愆惠惠 惆惘 惠惶 擯惘 惆惘 悽惶惶 愕悋悧 悋愕惠惘悋惠擧 愆惘擧惠 悋慍 惠惘 惺悋 惡惆 . 惡忰惘悋 悋惠惶悋惆 : 惡忰惘悋 悋惠惶悋惆 惆 惘 悛惘擧悋 慍 惆惘 惘愆擧愕惠擯 悴惘悋 惠惘慍 惡惠悋惓惘 惡惆 惡愀惘擧 忰惠 悋悋惠 悴惘悋 惠惘慍 慍 惠悋愕惠惆 惡悋 惠惆悋惡惘 悋惠悽悋悵 愆惆 悋慍 拆愕 悋 惡忰惘悋 擧 惠悋惓惘 愆擯惘 惡惘 悋 愆惘擧惠 惡慍惘擯 擯悵悋愆惠 惡惆 惡惘悛惆 . 惠惺惆悋惠 愕擯 惡 悋惠忰悋惆 擧悋惘擯惘 惆惘 悽惶惶 拆惘愕 愆悋愃 惡悋慍愆愕惠 悋愕惠 . 慍 悋 拆惘愕 惠惺惆悋惠 惡 悋惠忰悋惆 擧悋惘擯惘 惆惘 悋惠 惺惆 惘悋 悋惠忰悋惆 惡悋 愆惘擧惠 悴惘 惡 悋惺悋 惘愆擧愕惠擯 悋 愆惘擧惠 愆惆 . 悋慍 惆擯惘 惺悋 惘愆擧愕惠擯 悴惘悋 惠惘慍 惠悋 惡 慍悋惆 悋慍 惆愕惠 惆悋惆 惠悋 惺悋 悋愆 惘愆 忰惠 悋惠 惠惆 悋愆悋惘 擧惘惆 惠悋惓惘悋惠 惘愆擧愕惠擯 愆惘擧惠 悴惘悋 惠惘慍 惡 惘 悋惠惶悋惆 悛惘擧悋 悴惆 悽悋惆 惡惆 . 惠悋惓惘 悋惺 惘愆擧愕惠擯 愆惘擧惠 悴惘悋 惠惘慍惠悴 擧悋惘擯惘悋 悋 愆惘擧惠油惡惆 擧 愀 惆 愕悋 惠悴悋惘惡 悋惘慍惆悋 擧愕惡 擧惘惆悋惆 惆惘悋 愀惺 慍悋 惡悋 惡惘慍 惡忰惘悋 悋惠惶悋惆 惡悋 愆惘悋愀 愕悽惠 惺愆惠 惘惡惘 愕惠惆 .
  • 43. 惘愆愕惠擯 擯惘 悋惠惡 愕悋慍 悴惘悋 惠惘慍 悽愕惠 愕悋慍惆 悋惠惡 惆惘 悴悋 惆惘 悛惘擧悋 拆愕 悋慍 101 愕悋 忰悋惠 惆惘 惘慍 惆愆惡 悋 悧 悋惺悋 惘愆愕惠擯 擧惘惆 惠忰惠 拆愆愆 悋 惘愆愕惠擯 悋悋悋惠 惠忰惆 惘悋惘 擯惘惠 . 悴惘悋 惠惘慍 擧 惡惘悋 惆 悋 愕悋 擧 悋慍 拆愕悋慍惠惘 愆惘擧惠 悋 悴悋 惡惆 悋慍 忰惆惆 3 愕悋 拆愆 惡悋 愆擧 惘惡惘 愆惆 拆愕 悋慍 惠忰 慍悋 悋 擯惠 悋慍 愕悋 擯悵愆惠 愃 惡忰惘悋 悋 悛惘擧悋 慍 惡惘 愕惘愆 惘惆 悛惆 . 悋 擯惘 擧 惆惘 悴惘悋 惆 悋 悋悽惘 悋擧 惡愕悋惘 悋慍 悽惆惘愕悋慍悋 悴悋 惡惆 悋擯慍惘 愆惆 愆惘擧悋 悽悋惘悴 悽惆 惘悋 惡 忰悋 悽惆 惘悋 擧惘惆 惡惘悽 惘悋 惆惘 惺惘惷 惘愆 惡擯悵悋惘惆 . 愆悋惠 悴惘悋 惠惘慍 惡 愀惘 惶惺惠 悽惆惘 悋惘悋 悋慍 悋悋愕愀 愕悋 擯悵愆惠 悛愆悋惘 擯愆惠 惡忰惘悋 惆惘 惴悋 悋 悋惘悋 惴惘 拆惆悋 惘惆 惡惆 惡 惡悽愆 惶惺惠 悋 愆惘 愕惘悋惠 惆 . 惡惘 悋 悽愕惠 惡悋惘 惆惘 愆惘惘 擯悵愆惠 悋惺悋 愆惆 惡 惆惡悋 惠愆惆惆 惡忰惘悋 惆惘 惡悋慍悋惘悋 悋 悛惘悋 惘愆 忰惶悋惠 愆惘惠悋 悽惆惘愕悋慍 惆惘 悋 愆惘 愀 悋 愕拆惠悋惡惘 2008 悋慍 20 惠悋 40 惆惘惶惆 悋愆 悋惠 . 愆惘惠 惘惆 愀 悋 愕拆惠悋惡惘 惡悋 悋愆 34 惆惘惶惆 惘愆 忰惶悋惠 悽惆 惘惡惘 愆惆 . 愆惘惠悋 惆悋 惠惠悋 愕悋 慍 惡 惠惘惠惡 惡悋 悋愆 24 32 37 惆惘惶惆 惘愆 忰惶悋惠 悽惆 惆惘 悋惘悋 惘惡惘 愆惆惆 . 愆惘惠 悴惘悋 惠惘慍 惡慍惘擯惠惘 悽惆惘愕悋慍 悛惘悋 慍 惡悋 悋愆 16 惆惘惶惆 惘愆 惘惡惘 惡惆
  • 44. 悋惆 惶惺惠 悋惘悋 悋慍 忰惘惠 悋愕惠悋惆 愕惘悋悴悋 愆惘惠 悽惆惘愕悋慍 悴惘悋 惠惘慍 悋惆 惶惺惠 悋惘悋 忰愕惡 愆惆 拆愕 悋慍 惘 惺悋惠 惡悋 172 悋惘惆 惆悋惘 惡惆 悋惺悋 惘愆愕惠擯 惘惆 . 愕悋 愆惘惠 悽惆惘愕悋慍 悴惘悋 惠惘慍 惘慍 惆愆惡 惡悋 忰惷惘 惆惘 惆悋惆擯悋 惘愆愕惠擯 悋惘悋 惆惘 惘 惘愕悋 惘愆愕惠擯 悋 愆惘惠 惘悋 悋惺悋 惘惆惆 . 惡惘 悋愕悋愕 愀惘忰 惘惆 惠悋 惆惠 悋惘悋 愕悋 愆惘惠 悴惘悋 惠惘慍 惘悋惘 擯惘惠 悋愕惠 愆惘惠 惠惘 惠愆 悽悋惆 愆惆 惡惠悋惆 惆惘 惡悋慍悋惘 悴悋 惡悋 愕悋惘 愆惘惠 悋 悽惆惘愕悋慍 惘悋惡惠 惆 . 惡惘 悋愕悋愕 悋 愀惘忰 惆惠 悋惘悋 惡惘悋 惡悋慍拆惘惆悋悽惠 惆 悴惘悋 惠惘慍 50 悋惘惆 惆悋惘 惆惘 悋悽惠悋惘 悛 惘悋惘 惆惆 惆惘 悋惡 60 惆惘惶惆 愕悋 愆惘惠 悴惆惆 惘悋 惡 悽惆 悋悽惠惶悋惶 悽悋惆 惆悋惆 .
  • 45. 悋惠惘愕 ( IFE ) internal factor evaluation 惺悋 惆悋悽 惷惘惡 悋惠 惘惠惡 拆悋愕悽擯 悋惠悋慍 惠 : 1- 愆悋愕惠擯 惆惘悋 20% 4 80% 2- 惆悋愆惠 悋惘悋 悛慍愆 惆惆 惠惺惆 10% 3 30% 3- 惆悋愆惠 悋忰惆 R&D 10% 2 20% 4- 悋惘悋悧 悽惆惘悋 慍惡悋 悴悵悋惡 10% 2 20% 惷惺 : 1- 惡惆愕悋惆悋惘惺惆 惠愆惠惠 惆惘 惠惶 擯惘 20% 4 80% 2- 惺惆 愆悋惘惠 悋惘悋 惆惘 惠惶 擯惘 悋 10% 3 30% 3- 悋惘悋悧 悽惆惘悋 愕擯 惡慍惘擯 10% 2 20% 4- 惠 惡悋悋 忰惶 ( 惆惘悋愕 惡悋 忰惶悋惠 惡悋惠 惠惠悋 ) 10% 2 20% 3
  • 46. 悋惠惘愕 ( (EFE external factor evaluation 惺悋 悽悋惘悴 惷惘惡 悋惠 惘惠惡 拆悋愕悽擯 悋惠悋慍 惘惶惠 : 1- 惡惘惆 10% 3 30% 2- 惆悋愆惠 惡悋慍悋惘惆惘惠悋 悋愀 悴悋 15% 2 30% 3- 擯愕惠惘惆擯 忰慍 惺悋惠 5% 2 10% 4- 悋惠惴悋惘悋惠 惡悋悋 愆惠惘悋 10% 2 20% 5- 惡慍惘擯惠惘 悽惆惘愕悋慍悋慍惴惘惆惘悛惆慍悋 惶惘 10% 3 30% 惠惆惆 : 1- 惡忰惘悋 悋惠惶悋惆 20% 4 80% 2- 惘惆忰惶悋惠 悴惆惆 10% 3 30% 3- 悴惆惘惡悋 ( 惡 悽惶惶 惠惠悋 ) 15% 3 45% 4- 悋惘悋悧 忰惶悋惠 惡悋惠 惠惘 5% 2 10% 5- 惠惺惆悋惠 愕擯 惡 悋惠忰悋惆 悋 悋惘擯惘 7% 2 14% 6- 悋慍悋愆 忰 慍悋悋 惡悋慍愆愕惠擯 8% 2 16% 15/3
  • 47. 惆 CPM 惺悋 惆 惠 惷惘惡 悋惠 惺悋 惘惠惡 悋愆 愆惘惠 惠惠悋 惘惆 惘悋愕惘 1- 惘惷悋惠 愆惠惘 10% 2 3 2 2 2- 悋惆悋 悋惶惆愆悽惶 惘愆 5% 2 3 3 2 3- 悴惆悋惺愀悋 拆悵惘 悋慍 惆惘愕惡 悋惘惠愃惘 悋惘慍 5% 1 3 2 1 4- 惠惺 忰惶 7% 2 2 2 2 5- 悽悋惠 10% 2 3 2 1 6- 惠惺惆悋惆悋惘 惘 悋惘 8% 3 2 3 1 7- 愆悋愕惠擯 惆惘惠 10% 2 3 2 2 8- 悋惘悋 悽惆惘悋 惶惘 15% 1 3 2 2 9- 惠惺惆悋惠 惡 悋惠忰悋惆 悋 悋惘擯惘 10% 4 2 2 2 10- 愆悋惘惠 悋惘悋 惆惘 惠惶 擯惘 10% 2 3 2 2 11- 惆悋愆惠 R&D 10% 2 3 2 2 惺惠 惘悋惡惠 2.08 2.75 2.13 1.77
  • 48. 惠惶惘 悋 惆惘悋惠 愕愕 悴惘悋 惠惘慍 惆惘 擧悋惘 愕惘愆 . 悋 惆惘悋惠 惆惘 16 愕拆惠悋惡惘 1908 愆惘擧惠 悴惘悋 惠惘慍 惘悋 惠悋愕愕 擧惘惆 . 惆惘 悛 慍悋 悋 愆惘擧惠 惡擧 惠惘慍 悋 惆悋愆 惠 .
  • 49. 愃惘 愕惺 悴惘悋 惠惘慍 惆惘 愕悋 悋惠惡 拆 惆 愕悋惠惘慍 惡惘擧愕 惡擧 惆惘 悋 愕悋 1969 悋惆 惆惘悋 悋悴 悋 愆惘擧惠 .
  • 50. 惆惘 愕悋 1995 悴惘悋 惠惘慍 惡愆 悋慍 3 惆愕惠擯悋 悋惠惡 惆惘 擧悋惘悽悋 悋 擧 悽悋惘悴 悋慍 悽悋擧 悛惘擧悋 惆悋愆惠 惠惆 擧惘惆 . 惠惶惘 惆 擧悋惘擯惘 惆惘 忰悋 惠悋 愆惘惠 惡慍惘 惆 惘 擧悋惘悽悋 悴惡悧
  • 51. 惠惶惘 擧 惡擧 悋 悴悋惡悽愕惠 悋惠惡 擧悋愕拆惠 悴悋 擧 悴惘悋 惠惘慍 惆惘惆 1930 惺惘惷 擧惘惆 惘悋 惘悋惡惘悋 愕悋惘 愕悋慍惆擯悋 惡惘悋 惠惆 悋 擯 悋惠惡 悋 擯愆惆 .
  • 52. 惠惶惘 擧 擧悋惆悋擧 惆 1950 悋惆 悋惘擧 擧 悴惡 愃惘惘 悴惘悋 惠惘慍 惆惘 愀 惆 悋 愕悋 惡惆 .
  • 53. 惠惶惘 擧 拆惠悋擧 悴 惠 悋 惆 1964 擧 悋慍 忰惡惡惠惘 悋惘擧 悋 悴惘悋 惠惘慍 .
  • 54. 悋慍 悋悋 惆 1990 惡 惆 悋愕惠惡悋 惡悋慍悋惘 悴惘悋 惠惘慍 惆愕惠 惡 惠惆 悋惠惡 悋 拆惘惆惘惠 拆惘惶惘 慍惆 . 悋悋 惡悋 擯惘悋 愆惆 惠 惡慍 惆惘 愕悋悋 悋悽惘 悋 悋惠惡 悋 惺悋惆悋 悽惆 惘悋 悋慍 惆愕惠 惆悋惆惆 .
  • 55. 惠惶惘 擧 愆惘惠 擧悋悋惘 惆 2009 悋惠惡 惡悋愆擧 擧 惡 愀惘忰 悋 惡惆拆惘悋慍悋 悴惘悋 惠惘慍 惡忰惘悋 悋 惘悋 悽惘惆 .
  • 56. 擧 惺悋惡惘 惆惘 愕 惆擯 悋慍 擧悋惘 惡惡惘惆 惠惡愃悋惠 擧 惆 愆惘惠 惺惡惘 擧惆 . 悴惘悋 惠惘慍 拆愕 悋慍 101 愕悋 忰悋惠 悋惺悋 惘愆擧愕惠擯 擧惘惆 .
  • 58. 油