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J E S S I C A WA L S H
OBJECTIVE
CAREER RELATED EXPERIENCE
SKILL SET
RELEVANT COURSEWORK
EDUCATION
EXTRACURRICULAR ACTIVITIES
To expand my experience in advertising and marketing utilizing my communication, campaign, and marketing skills.
Cleveland State University, Cleveland OH
B.A. in Journalism and Promotional Communication with a focus in Advertising
Graduated May 2013, Cum Laude
 Advanced Advertising
 Principles of Public Relations
 Communication Inquiry
 Persuasion & Attitude Change
 Public and Professional Speaking
 Communication Campaigns
 Psychological Processing of Media
 Media Writing
 Public and Professional Speaking
 Adobe Creative Suite 5.5
 Advertising
 Campaign Planning
 Graphic Design
 Photography
 Social Media
 Microsoft Office
 Organization
 Leadership and Management
Centers LLC, Cleveland State University Recreation Center, Cleveland OH
Interim Marketing and Technology Coordinator, June 2013Present
 Direct design and production of print, web, and social interaction materials for the entire department
 Develop and implement an annual marketing plan.
 Prepare regular written communication such as monthly/annual reports, financial reports, participation reports,
and equipment inventory reports as needed.
Graphic Designer, February 2012Present
 Rock the Rec  An annual student outreach event hosted by the CSU Recreation Center. Designed promotional
material including event logo, billboards, posters, social media advertisements, and activity maps
 Created informational material for recreational programming including fitness schedules and pamphlets for
swimming, safety, fitness, corporate partnerships, and customized programs
 Captured and edited photos of programs and events for informational and promotional material
 Became proficient in using Adobe Suite including InDesign, Illustrator, Photoshop, and Bridge
Marketing and Membership Intern, December 2011May 2012
 Communicated with targeted corporate and public sector clients in order to solicit new business including
organizing display tables at corporate events and health fairs
 Executed the strategy of the Recreation Centers Concierge Card Program to market to hotel guests
 Published weekly informational newsletter, This Week at the Rec highlighting recreational news
Newman Catholic Campus Ministry  Communications & Marketing Coordinator and Vice President
Chi Delta Epsilon Sorority  Webmaster and Vice President
Student Alumni Association  President and Executive Board Officer
Falling Waters Nursing Home, Toys for Tots, Make a Difference Day, Do-Gooder Day, Relay for Life
Campus Recreation Services: Employee of the Year, Employee of the Month
Cleveland State University: Presidents List, Deans List
American Red Cross: CPR/AED/First Aid for the Professional Rescuer, CPR and First Aid Instructor
VOLUNTEER ORGANIZATIONS
AWARDS

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  • 1. J E S S I C A WA L S H OBJECTIVE CAREER RELATED EXPERIENCE SKILL SET RELEVANT COURSEWORK EDUCATION EXTRACURRICULAR ACTIVITIES To expand my experience in advertising and marketing utilizing my communication, campaign, and marketing skills. Cleveland State University, Cleveland OH B.A. in Journalism and Promotional Communication with a focus in Advertising Graduated May 2013, Cum Laude Advanced Advertising Principles of Public Relations Communication Inquiry Persuasion & Attitude Change Public and Professional Speaking Communication Campaigns Psychological Processing of Media Media Writing Public and Professional Speaking Adobe Creative Suite 5.5 Advertising Campaign Planning Graphic Design Photography Social Media Microsoft Office Organization Leadership and Management Centers LLC, Cleveland State University Recreation Center, Cleveland OH Interim Marketing and Technology Coordinator, June 2013Present Direct design and production of print, web, and social interaction materials for the entire department Develop and implement an annual marketing plan. Prepare regular written communication such as monthly/annual reports, financial reports, participation reports, and equipment inventory reports as needed. Graphic Designer, February 2012Present Rock the Rec An annual student outreach event hosted by the CSU Recreation Center. Designed promotional material including event logo, billboards, posters, social media advertisements, and activity maps Created informational material for recreational programming including fitness schedules and pamphlets for swimming, safety, fitness, corporate partnerships, and customized programs Captured and edited photos of programs and events for informational and promotional material Became proficient in using Adobe Suite including InDesign, Illustrator, Photoshop, and Bridge Marketing and Membership Intern, December 2011May 2012 Communicated with targeted corporate and public sector clients in order to solicit new business including organizing display tables at corporate events and health fairs Executed the strategy of the Recreation Centers Concierge Card Program to market to hotel guests Published weekly informational newsletter, This Week at the Rec highlighting recreational news Newman Catholic Campus Ministry Communications & Marketing Coordinator and Vice President Chi Delta Epsilon Sorority Webmaster and Vice President Student Alumni Association President and Executive Board Officer Falling Waters Nursing Home, Toys for Tots, Make a Difference Day, Do-Gooder Day, Relay for Life Campus Recreation Services: Employee of the Year, Employee of the Month Cleveland State University: Presidents List, Deans List American Red Cross: CPR/AED/First Aid for the Professional Rescuer, CPR and First Aid Instructor VOLUNTEER ORGANIZATIONS AWARDS