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Generating leads from your website

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This document provides tips for real estate agents to generate leads through their website. It recommends focusing on providing useful community information for potential clients rather than self-promotional statements. Agents should specify their areas of expertise and promote their website through various offline marketing channels to complement the online presence. Following up with website visitors in a timely manner is also important for converting leads into clients.

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Sutton University: Sales and Marketing Generating Leads on your Website There are many things you can do to attract visitors and generate leads: 1.) Focus on the consumer. Plastering self-promoting statements such as #1 in Sales or Top Producer are vague and often difficult to prove. Instead of impressing people, such statements tend to make them skeptical. Focus on the tools and information that will assist consumers thats what will bring them back to your website and prompt them to contact you. People who have moved or planning to move to your community want to know about the area. By including specific information about population, major tourist attractions, weather, and schools, and useful links to resources (e.g. local tourism office, city hall), you are providing potential clients with a valuable service. This information also makes your website more likely to appear in search engine results. Sutton Flexi-Sites provide a Links page as well as a page for community information. Keep your website current by updating the main page frequently with open house alerts, interest rate updates, and brief introductions to new listings. 2.) Let people know your area of specialty. A slogan that basically says Ill help anyone anytime, probably wont appeal to anyone. Consider your areas of specialization. For example, you may have extensive knowledge of resort properties or you may want to focus on young families looking for their first house. Add this to the Award/Slogan section of your Sutton Flexi-Site. 3.) Promote your website. Having an easy-to-navigate website with consumer- focused information is only the beginning. A 2002 survey conducted by DoubleClick.com, revealed that of 1000 respondents, none relied completely on the Internet when contemplating a purchase. Todays consumers respond to a variety of marketing sources. The best approach is to integrate and coordinate your online and offline marketing efforts so they work in tandem to help you achieve your goals. Advertise your website on your business cards, newspaper advertisements, and promotional materials. 4.) Compliment your Sutton Flexisite with a personal domain website. Two sites are better than one especially if one of them is your name or the name of your team. Website names such as www.johnsmith.com and www.johnandmarysmith.com are impressive and easy-to-remember. In order to assist you with marketing your services, Sutton makes it simple for you to include a link from your Sutton Flexi-Site to your personal website.
Sutton University: Sales and Marketing 5.) Provide good follow-up. Your website may generate phone calls or emails but if consumers dont hear back from you in a timely manner, theyll take their business elsewhere. When you go on vacation, be sure to use your Suttons Email Auto Reply feature to let clients know you will be away and possibly direct them to your cell phone or contact a collegue. By incorporating these suggestions, your Sutton Flexisite can become a strong marketing tool to expand and server your client base.

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Generating leads from your website

  • 1. Sutton University: Sales and Marketing Generating Leads on your Website There are many things you can do to attract visitors and generate leads: 1.) Focus on the consumer. Plastering self-promoting statements such as #1 in Sales or Top Producer are vague and often difficult to prove. Instead of impressing people, such statements tend to make them skeptical. Focus on the tools and information that will assist consumers thats what will bring them back to your website and prompt them to contact you. People who have moved or planning to move to your community want to know about the area. By including specific information about population, major tourist attractions, weather, and schools, and useful links to resources (e.g. local tourism office, city hall), you are providing potential clients with a valuable service. This information also makes your website more likely to appear in search engine results. Sutton Flexi-Sites provide a Links page as well as a page for community information. Keep your website current by updating the main page frequently with open house alerts, interest rate updates, and brief introductions to new listings. 2.) Let people know your area of specialty. A slogan that basically says Ill help anyone anytime, probably wont appeal to anyone. Consider your areas of specialization. For example, you may have extensive knowledge of resort properties or you may want to focus on young families looking for their first house. Add this to the Award/Slogan section of your Sutton Flexi-Site. 3.) Promote your website. Having an easy-to-navigate website with consumer- focused information is only the beginning. A 2002 survey conducted by DoubleClick.com, revealed that of 1000 respondents, none relied completely on the Internet when contemplating a purchase. Todays consumers respond to a variety of marketing sources. The best approach is to integrate and coordinate your online and offline marketing efforts so they work in tandem to help you achieve your goals. Advertise your website on your business cards, newspaper advertisements, and promotional materials. 4.) Compliment your Sutton Flexisite with a personal domain website. Two sites are better than one especially if one of them is your name or the name of your team. Website names such as www.johnsmith.com and www.johnandmarysmith.com are impressive and easy-to-remember. In order to assist you with marketing your services, Sutton makes it simple for you to include a link from your Sutton Flexi-Site to your personal website.
  • 2. Sutton University: Sales and Marketing 5.) Provide good follow-up. Your website may generate phone calls or emails but if consumers dont hear back from you in a timely manner, theyll take their business elsewhere. When you go on vacation, be sure to use your Suttons Email Auto Reply feature to let clients know you will be away and possibly direct them to your cell phone or contact a collegue. By incorporating these suggestions, your Sutton Flexisite can become a strong marketing tool to expand and server your client base.