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Generation Y English Jan 2010

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Henrik Christensen

1) The document discusses the characteristics and work habits of Generation Y. It notes they are optimistic, social, and expect their employers to use modern communication technologies. 2) A typical workday for Generation Y involves using social media, messaging, and video conferencing tools while working flexible hours from both the office and home. 3) Employers need to understand Generation Y values ethics, social causes, recognition, and continuous learning and growth opportunities to attract and retain them.

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Generation Y
Hi boss I was here on time today, so Ill leave a bit early...
A workday for GenY 11.00 Anna shows up at the office yesterday was a late night... 11.05 Walking around greeting her coworkers 11.15 Turns on PC and starts chrunching e-mails 12.00 Lunch an appointment with a friend at a local diner, she brings her iPhone and greets her swedish coworkers via Messenger and answers support questions from customers via SMS 14.00 Back at the office, updating Facebook with photos from the satuday night party. An old university buddy is also logged in and asks Anna for help on a customer project he is working on. Anna refers him to an experts she knows via LinkedIn
Workday - continued 15.00 Starts working on bringing the salesbudget up to date for Southern Jutland using Skype videoconference 16.00 Meeting in the big meeting room with new customers 16.30 Leaves the meeting to go to a fitnessappointment with a friend that works for the competitor 18.00 Working from home at her home PC finishing the budget 23.00 End of day! Chatting via Facebook with the daugther from the host family in USA where she spend a year at UCLA last year Source: The Gen Y Survey by e3unlimited
Very different Generation Y have a different view on Timeplans, schedules and working hours Virtual vs. Real Friends and enemies Sharing knowledge Communication (where, how) Authorities
A typical 21 year old Have already Spend 10.000 hours playing computer games sent 250.000 e-mails and IM-messeages Spent 10.000 hours talking on the phone She moves naturally in social networks and virtual worlds and she expects that her employer is using the same kind of communication systems. And she doesnt care for the hierachy with top-down control. Source: Marc Prensky 01/19/10
Where do they come from? The postwar generation grows up with less constraints and more wealth BabyBoomers) born 1946-1964, experimenting and playing around and even more wealth Generation X born 1965-1978, things get a little tougher, oil crisis and terrorism Generation Y born 1979-1994, designer children that have everything and has never seen anything but growth Mom and dad says that we can be whatevere we want! Generation Z is on their way. How will they be?
Speed is essential! 01/19/10 Source: The Gen Y Survey by e3unlimited
Describing Generation Y Optimistic and confident Terrorism is not a threat but a part of life Grouporiented and self focused(!) High ethical standard Very socialy aware (environment etc.) Looking for coaches/mentors Likes to be a star Big Brother, Robinson, x-faktor etc. Fun, honest and truthfull Technically fluent Want the latest Impatient Adapting loves changes Innovative Efficient small input/large output Disconnected Uninvolved Sceptical Unstopable Disrespectful Direct Tolerant Dedicated Source: Eric Chester Employing Generation Why
New tools available Facebook MySpace Twitter Messenger Podcast YouTube What are you using?
Unknown territory Di d you know that... There are more than 275 apps for Twitter? Google has droppes e-mail for internal memos they podcasts! A large danish supermarket as reduced employee turnover and absentism by using Facebook HP has employed a Facebook traininer and that a large danish bank has banned the use of Facebook at work... What discssions are you having? Are you using social media actively, passively, not at all?
The thruth, the whole thruth... What is the companys offering? The story! Sell the idea/the company, not the job/the tasks Tell Good and bad Involve! Fair process
Important factors Ethics Values A pleasant environment WIIFM (Whats In It For Me) WHY (= Generation Y)
How they want to be rewarded.. BabyBoomers High quality of coworkers An intellectual stimulating workplace Autonomy in regards to tasks Flexible working conditions Access to new events and challenges Give back to society via work Attention from company and manager Generation Y High quality of coworkers Flexible working conditions Possibilities for promotions Attention from company and manager Continiues growth Access to new events and challenges Source: How GenY and BabyBoomers will reshape your agenda, HBR July-August 2009
Personal challenges for the manager Loss of control! the empty chair issue To the edge Respect must be earned - meritochraty Generation Y + Generation X = ? 8-16 vs. 24/7, knowledgesharing vs. knowledge is power
What will YOU do? Participate and debate... http://www.facebook.com/home.php?ref=home#/henrikc89?ref=profile http://henrikchristensen.wordpress.com/ http://www.linkedin.com/in/henrikc89 http://www.twitter.com/henrikc89

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Generation Y English Jan 2010

  • 2. Hi boss I was here on time today, so Ill leave a bit early...
  • 3. A workday for GenY 11.00 Anna shows up at the office yesterday was a late night... 11.05 Walking around greeting her coworkers 11.15 Turns on PC and starts chrunching e-mails 12.00 Lunch an appointment with a friend at a local diner, she brings her iPhone and greets her swedish coworkers via Messenger and answers support questions from customers via SMS 14.00 Back at the office, updating Facebook with photos from the satuday night party. An old university buddy is also logged in and asks Anna for help on a customer project he is working on. Anna refers him to an experts she knows via LinkedIn
  • 4. Workday - continued 15.00 Starts working on bringing the salesbudget up to date for Southern Jutland using Skype videoconference 16.00 Meeting in the big meeting room with new customers 16.30 Leaves the meeting to go to a fitnessappointment with a friend that works for the competitor 18.00 Working from home at her home PC finishing the budget 23.00 End of day! Chatting via Facebook with the daugther from the host family in USA where she spend a year at UCLA last year Source: The Gen Y Survey by e3unlimited
  • 5. Very different Generation Y have a different view on Timeplans, schedules and working hours Virtual vs. Real Friends and enemies Sharing knowledge Communication (where, how) Authorities
  • 6. A typical 21 year old Have already Spend 10.000 hours playing computer games sent 250.000 e-mails and IM-messeages Spent 10.000 hours talking on the phone She moves naturally in social networks and virtual worlds and she expects that her employer is using the same kind of communication systems. And she doesnt care for the hierachy with top-down control. Source: Marc Prensky 01/19/10
  • 7. Where do they come from? The postwar generation grows up with less constraints and more wealth BabyBoomers) born 1946-1964, experimenting and playing around and even more wealth Generation X born 1965-1978, things get a little tougher, oil crisis and terrorism Generation Y born 1979-1994, designer children that have everything and has never seen anything but growth Mom and dad says that we can be whatevere we want! Generation Z is on their way. How will they be?
  • 8. Speed is essential! 01/19/10 Source: The Gen Y Survey by e3unlimited
  • 9. Describing Generation Y Optimistic and confident Terrorism is not a threat but a part of life Grouporiented and self focused(!) High ethical standard Very socialy aware (environment etc.) Looking for coaches/mentors Likes to be a star Big Brother, Robinson, x-faktor etc. Fun, honest and truthfull Technically fluent Want the latest Impatient Adapting loves changes Innovative Efficient small input/large output Disconnected Uninvolved Sceptical Unstopable Disrespectful Direct Tolerant Dedicated Source: Eric Chester Employing Generation Why
  • 10. New tools available Facebook MySpace Twitter Messenger Podcast YouTube What are you using?
  • 11. Unknown territory Di d you know that... There are more than 275 apps for Twitter? Google has droppes e-mail for internal memos they podcasts! A large danish supermarket as reduced employee turnover and absentism by using Facebook HP has employed a Facebook traininer and that a large danish bank has banned the use of Facebook at work... What discssions are you having? Are you using social media actively, passively, not at all?
  • 12. The thruth, the whole thruth... What is the companys offering? The story! Sell the idea/the company, not the job/the tasks Tell Good and bad Involve! Fair process
  • 13. Important factors Ethics Values A pleasant environment WIIFM (Whats In It For Me) WHY (= Generation Y)
  • 14. How they want to be rewarded.. BabyBoomers High quality of coworkers An intellectual stimulating workplace Autonomy in regards to tasks Flexible working conditions Access to new events and challenges Give back to society via work Attention from company and manager Generation Y High quality of coworkers Flexible working conditions Possibilities for promotions Attention from company and manager Continiues growth Access to new events and challenges Source: How GenY and BabyBoomers will reshape your agenda, HBR July-August 2009
  • 15. Personal challenges for the manager Loss of control! the empty chair issue To the edge Respect must be earned - meritochraty Generation Y + Generation X = ? 8-16 vs. 24/7, knowledgesharing vs. knowledge is power
  • 16. What will YOU do? Participate and debate... http://www.facebook.com/home.php?ref=home#/henrikc89?ref=profile http://henrikchristensen.wordpress.com/ http://www.linkedin.com/in/henrikc89 http://www.twitter.com/henrikc89
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