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Genre
- 1. What do you understand?
- 2. Genre Definition: Type; Kind; Sort; Style. A class or category of artistic endeavour (attempt) having a particular form, content and technique. Form external appearance of a specifically defined area, it is distinguished by colour or the way it is formed/structured. Content the subject and topics covered throughout Technique the manner and ability with which the person involved employs the technical skills of a particular act or field of endeavour.
- 3. You are looking for: Typical narratives: the type of characters: hero, villain, youths etc. The structure of the story. Typical micro elements: lighting/costume/font/props etc. A typical theme: crime/punishment, good vs evil, love conquers all etc. Some films cannot be classified as one genre. As a hybrid they use generic conventions from a number of different genres. One example of this is Shaun of the Dead who comes under three genres, romantic, zombie and comedy.
- 4. Filmmaking has become so much more diverse since the development of technology. In the present day there is no single way to make a film, the industry itself has a large amount of sectors that affect how a film is made. The sector the film affects how much money is put into the film, the style of production whether CGI and animation is used, how it is distributed etc.
- 5. A high budget film A high budget film is one that would appeal to most segments of an audience. Distributors often spend as much or more than the film cost to make when distributing mainstream films. These are often given wide or universal releases. An art house film An art house film is typically independently produced, outside of the major film studio system. Many major studios are reluctant to pour money into these films as firstly they are unlikely to return a profit and this is due to the niche market appeal. Without major studio backing, art house filmmakers rarely obtain the needed finances for large productions. These type of films usually have to use lesser known and amateur actors as they cant afford well-known, professional actors. Coupling with this is the need to have real world locations. An art house film does not have the finances to create large stunts or special effects.
- 6. Development from idea to signing of contracts with a production company Preproduction this includes all the technical matters, last minute changes and confirming sets and actors. These matters have to be settled before shooting to ensure production works efficiently. Production this is the actual shooting of the film Postproduction this is where the editing and technical aspect comes into play. This turns the raw film into a finished product for the public to see. Marketing the process of making the public aware of the film including Viral marketing, Guerilla marketing, synergy and convergence. Distribution the process of getting the finished product to its audience.
- 7. Nowadays people have a greater access to films across a variety of media platforms one way is through video on demand. VOD VOD is short for Video-on-Demand, this a term for a wide set of technologies and companies whose common goal is to enable individuals to select videos from a central server for viewing on a television or computer screen. VOD has a main goal to entertain the audience. As VOD is getting a lot more popular across the globe, many more sites are available to view films on. Film4 is a British institution that funds findanyfilm.com which is one of the UKS leading sites for users to stream films. The worlds leading internet television network is Netflix. It has over 48 million members across 40 countries. The users all together are enjoying more than one billion hours of TV shows and movies per month. Netflix allows their members to watch as much as they want, anytime, anywhere, on nearly any internet connected screen. These include, television, iPads, laptops, phones, tablets etc.
- 8. An institution is an established organisation or company often profit based that deals in the creation and distribution of advertising, entertainment and information services. A conglomerate is a massive multinational media company who owns a range of media platforms which are integrated within a single piece of media technology. In the light of rapid media convergence, conglomerates are able to attract their audience across a variety of different media platforms including film studios, TV stations, Record labels, Newspapers, books and internet platforms.
- 9. American conglomerates are profit based and have the funds to work across a variety of different platforms. The Walt Disney company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments. Across these five business segments they are able to appeal to all segments of the audience. The first segment is media networks which includes channels such as ABC News, ABC television, ESPN and The Disney channel worldwide. These networks appeal to all social classes A to E. Disneys second segment Parks and Resorts allows the conglomerate to be multi-national as they have parks and resorts situated all around the world including Disneyland Paris and Tokyo Disney Resort. Disney uses their funds in order to ensure their distribution is spread throughout the market place. The Walt Disney studios own a variety of studios including Marvel Studios, Pixar Animation studios and Touchstone pictures. Horizontal integration was used in order to take over Marvel Studios, by buying up the competitors it allowed Disney to become even stronger on the marketplace. They use a continual state of synergy. The Disney stores promote the consumer products which in turn promote the television shows. The television shows promote the company. The consumer products emphasise the buzz around the film as many people become more aware of the characters involved in the film and therefore want to be involved in the excitement.
- 10. This institution is able to spend a lot of money on films as they are so diversified and successful. One example is the film Frozen. The budget for this film is $150,000,000. Whilst this budget is so extortionate, it meant that the animation was so high tech and realistic. This ultimately resulted in success for Disney as Frozen is the highest-grossing animated film of all time and the sixth highest grossing film of all time. So far it has grossed $1.14 billion in the worldwide box office.
- 11. British institutions do not have the funds to have such high budgets. This often means that they create independent films instead. One example of this is the film Attack the Block funded by Film4. They are the UKs most significantly vertically integrated film producer in the UK. They fund around 20 films per year usually by first time writers and directors. Attack the Block had a production budget of around 贈9 million. The opening weekend figures were 贈1,133,859, it had no initial plans to distribute to the US, however was able to because Screen Gems from Sony Pictures purchased the US rights. It was eventually released to 66 screens across the year. A marginal success compared to Frozen, however a success for an independent film.
- 12. Films by smaller institutions cannot compete with the larger institutions as they dont have as much money to spend. Attack the Block contains monsters, however they were not created by CGI due to financial issues. Instead they were performed by quadrupeds, this meant it did not appear as realistic.