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Annie Hellier
Annie Hellier

The document analyzes the music video for "Arabella" by Arctic Monkeys. It discusses several common conventions used in indie rock music videos, including the use of filters to give the video a retro look, shots that enhance the star image of the band's lead singer, and inclusion of a live performance element with an audience. While there is no clear narrative in this video, it features repeated clips of motorcyclists and other characters that relate to the song lyrics and intrigue viewers. The video also uses effects to manipulate the speed of playback in time with the beat of the music.

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Genre Analysis of a Music Video Arabella Arctic Monkeys
Filter One common convention of Indie Rock videos is the use of a filter on top of the video. This creates a unique or retro look and may aid the narrative.
Star Image Often, record labels demand music videos to have certain shots and camera angles which present and amplify the image of the artist or band. Here, they have used a mid shot to introduce Alex Turners style: a retro look of a loosely buttoned white shirt, and a vintage hair style, where it has been gelled back. The retro style fits with the Indie genre and the use of the old fashioned filter in the music video.
Performance It is common for bands and artists of this genre to include a performance element in their video. Arctic Monkeys have done just this, and also included an audience, rather than it just being a performance to the camera. Performance elements are key as they help the audience to interact with the band.
Narrative In this music video, there is no clear narrative, but there are repeated clips featuring motorcyclists, and various characters, for example, the lady of the right, which intrigues the audience into questioning its relevance to the song. However, most of the clips presented illustrate some of the lyrics of the song.
Thought Beats In various parts of the video, an effect is put on to speed up, slow down, fast forward and rewind the video. This is done in time with the beat of the music which emphasises the beat successfully.

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Genre

  • 1. Genre Analysis of a Music Video Arabella Arctic Monkeys
  • 2. Filter One common convention of Indie Rock videos is the use of a filter on top of the video. This creates a unique or retro look and may aid the narrative.
  • 3. Star Image Often, record labels demand music videos to have certain shots and camera angles which present and amplify the image of the artist or band. Here, they have used a mid shot to introduce Alex Turners style: a retro look of a loosely buttoned white shirt, and a vintage hair style, where it has been gelled back. The retro style fits with the Indie genre and the use of the old fashioned filter in the music video.
  • 4. Performance It is common for bands and artists of this genre to include a performance element in their video. Arctic Monkeys have done just this, and also included an audience, rather than it just being a performance to the camera. Performance elements are key as they help the audience to interact with the band.
  • 5. Narrative In this music video, there is no clear narrative, but there are repeated clips featuring motorcyclists, and various characters, for example, the lady of the right, which intrigues the audience into questioning its relevance to the song. However, most of the clips presented illustrate some of the lyrics of the song.
  • 6. Thought Beats In various parts of the video, an effect is put on to speed up, slow down, fast forward and rewind the video. This is done in time with the beat of the music which emphasises the beat successfully.