Gentics Mobile Event (EN) 2011
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The document discusses how to make a website mobile-friendly. It outlines several options for developing mobile content, including native apps, hybrid apps, mobile templates, and responsive design. It emphasizes the importance of considering mobile strategy, usability, and features like device detection, location services, and optimized content for smaller screens and bandwidth. Finally, it provides tips for creating a mobile-optimized corporate website, such as including call and routing functions, optimizing key pages, and testing the mobile experience.
Gentics Mobile Event (EN) 2011
- 1. How to bring my Website into the mobile Web?
- 3. www.gentics.com more Americans have a mobile phone than a passport 2 http://www.flickr.com/photos/jackazphotography/3402121618/
- 5. www.gentics.com 4 I want a piece of the mobile cake! http://www.flickr.com/photos/suziesparkle/5693687466/
- 6. www.gentics.com ... An iPhone App must be developed ... 5 We have to become mobile
- 7. www.gentics.com Raiffeisen iPhone App Online Banking Finder News Consulting, Hotlines Card Locking - Hotline ELBA Hotline, Serviceline 6 One bad example only links
- 8. www.gentics.com 7 E- Business Strategy Mobile Web Strategy Market requirements Matching offer for clients Relevancy for company Integration in strategy
- 9. www.gentics.com How? It's about the usage, not the units Google checked their statistics, because iPhone requests were so much higher than any other mobile device. 8
- 11. www.gentics.com How? Technical features of smartphones? 10
- 13. www.gentics.com Native Webapp 12 Zu viele Optionen ....
- 20. www.gentics.com 19 Der Umgebung anpassen = ResponsiveDesign http://www.flickr.com/photos/29472226@N02/5927996
- 22. www.gentics.com Mobile Features Mobile Structure for Mobiles Web Device-Detection Geo-Detection Mobile Usability use Gestures CMS-Support for mobile sites important Testing 21
- 23. www.gentics.com Mobile - Impulse User expect Social Features (Web 2.0) HTML 5 is winning Cloud Services are used Locality for mobile is important Optimize for small bandwidth IE is not the problem, Safari & Access NetFront are! Enterprise Mobility Intranet mobile too Do not forget mobile SEO 22
- 24. www.gentics.com Disappointment at the end 23 Because the mobile device is small, the investment in a mobile site is not small! Unknown, 2011 http://www.flickr.com/photos/59937401@N07/5929574223/
- 25. www.gentics.com Tips for your own, mobile Corporate Website Think about Mobile Strategy (Customer requirements) 1:1 mobile web version Optimize startpage & navigation Use device- und geo-detection Recognize counts in mobile web too Contact with Call, Mail and Routing function QR-Code in print-version on website Pick 1 service and optimize for mobile perfectly 24
- 27. www.gentics.com References 26 Sources, which help through the mobile world http://inspirationfeed.com/inspiration/25-examples-of-wireframes- and-mockups-sketches/ http://googlemobileads.blogspot.com/ http://www.morganstanley.com/institutional/techresearch/pdfs/Intern et_Trends_041210.pdf http://www.youtube.com/watch?feature=player_embedded&v=pCD W55gjbPc http://www.enterprise2punkt0.at/2011/09/mobile-web-zukunft- %E2%80%93-und-wie-sieht-meine-mobile-strategie-aus.html
Editor's Notes
- #3: Gentics Austrian King of CMSCMS Software vendor11 years of experience
- #6: http://www.flickr.com/photos/suziesparkle/5693687466/
- #7: Avg. Calculation of the 1st iPhone app ;)
- #9: http://www.istockphoto.com/stock-photo-12062090-synchronized-swimmers.php?st=e153c2d
- #10: http://www.android.com/media/wallpaper/gif/android_logo.gifhttp://www.worldmobileprices.com/wp-content/uploads/2011/05/apple-logo.jpghttp://www.mygreatphone.com/wp-content/uploads/2009/09/windows-mobile-logo.jpghttp://www.gadgetlite.com/wp-content/uploads/2011/10/rim-blackberry-logo.jpghttp://mrkatz4.files.wordpress.com/2010/09/symbian_os.jpg
- #11: http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
- #13: http://www.istockphoto.com/stock-photo-16536003-business-man-thinking-of-ideas.php?st=6e7c401
- #14: http://itunes.apple.com/de/app/swarovski-refract/id449941149?mt=8
- #15: http://www.asfinag.at/smartphone-app
- #21: http://www.flickr.com/photos/29472226@N02/5927996136/http://site14.fourfiveone.com/files/2011/10/BostonGlobe_Responsive_Design.jpg
- #22: http://wurfl.sourceforge.net/help_doc.phphttp://www.flickr.com/photos/openexhibits/5885018620/http://deviceatlas.com/
- #24: Auslassen
- #25: http://www.flickr.com/photos/59937401@N07/5929574223/