GenY and Politics (GE2010)
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This document discusses Generation Y voters and their potential influence on the 2010 UK general election. Younger voters have become less engaged over time, with fewer voting in recent elections. However, social media has grown in importance and groups supporting different parties have large followings online. The document also notes that voter registration among 18-24 year olds surged in response to campaigns on Facebook. Overall, younger voters appear disenchanted with Labour and open to supporting other parties like the Liberal Democrats.
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The document discusses several key factors that influence political participation and voting behavior. It examines gender differences in voting patterns between political parties in the UK and some explanations for the historical gender gap. Specifically, it notes that the gender gap faded in the 1980s but reemerged in the 1990s, with women moving slightly more to the left than men. By 2005, differences in how males and females voted had almost disappeared. Younger women with children were still more likely to vote for Labour than other demographic groups.SociologyExchange.co.uk Shared Resource
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The document discusses several key factors that influence political participation and voting behavior. It examines gender differences in voting patterns between political parties in the UK and some explanations for the historical gender gap. Specifically, it notes that the gender gap faded in the 1980s but reemerged in the 1990s, with women moving slightly more to the left politically. By the 2005 election, gender differences in voting had almost disappeared as both men and women moved toward the ideological middle. Young women with children were still more likely to vote for the Labour party.Facebook & the 2010 Election - The Good, The Bad & The Ugly
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This document discusses the use of social media, particularly Facebook, in election politics. It provides statistics on candidate Facebook fan counts and election results from 2010 that show Republicans having more fans and winning more races. It also lists some top candidates by Facebook fan count, with John McCain having the most. While social media can help with fundraising, volunteering and messaging, few Facebook fans actually engage politically through those platforms. Examples are given of both good uses of social media by candidates as well as poorly designed election websites. The conclusion is that social media helps level the playing field for candidates and can make up for small budgets, especially if used creatively.E marketer the_new_political_influencers-social_medias_effect_on_the_campaign...
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- While most social media users claim social content doesn't influence them, data shows it does have an effect on political opinions and behaviors.
- Major candidates had millions of Facebook likes and social media saw record levels of political discussion, suggesting more political activity online than users self-report.
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This document summarizes research on the influence of social media on political campaigns and opinions during the 2012 US election. Some key findings include:
- While most social media users claim social content doesn't influence them, data shows it does have an effect on political opinions and behaviors.
- Major candidates had millions of Facebook likes and social media saw record levels of political discussion, suggesting more political activity online than users self-report.
- However, for many users politics is not their dominant online interest and large general social networks may not be the best place for focused political discussion due to diverse friend groups.Ad
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GenY and Politics (GE2010)
- 1. #GE2010 #GENYGen Y voter stats for GE2010Just how influential are we?Obama won with usCan anyone without?Who will win our loyalty?
- 2. Apathy? Only 4% voters had been on a political party¡¯s website during the 2005 election. In the 2001 election, 46% 18-24 year-olds voted; in 2005 only 37% voted. More people voted on the 2009 series of The X-Factor (10m) than voted for Labour in the 2005 election (9.6m).#GE2010 #GENY www.nakedgenerations.comProtected by Copyright ? 2010 Naked Generations Limited. All Rights Reserved. ºÝºÝߣ 2
- 3. Sorry Gord... Gordon Brown admitted recently that he had invited Simon Cowell to help with the national policy form. ¡however, the X-Factor judge was too busy.ºÝºÝߣ 3#GE2010 #GENY www.nakedgenerations.comProtected by Copyright ? 2010 Naked Generations Limited. All Rights Reserved.
- 4. The Social Media Factor Will social media, like Facebook and Twitter make a difference this time round? This kind of question was unthinkable in the 2005 election (even though Facebook had been around for a year).ºÝºÝߣ 4#GE2010 #GENY www.nakedgenerations.comProtected by Copyright ? 2010 Naked Generations Limited. All Rights Reserved.
- 5. The Social Media Factor There were 154,342 tweets amongst 33,000 people on the third leaders¡¯ debate. The Conservatives 80,700 have fans on Facebook; Liberal Democrats have 81,260 fans; Labour trails at 36, 350 fans.ºÝºÝߣ 5#GE2010 #GENY www.nakedgenerations.comProtected by Copyright ? 2010 Naked Generations Limited. All Rights Reserved.
- 6. LiberallY Facebook is particularly galvanising Lib dem supporters. In a recent Facebook poll, in which nearly half a million people voted, 42% want Nick Clegg as PM, as compared with David Cameron (31%) and Gordon Brown (27%). The group ¡®We got Rage Against the Machine to #1, we can get the Lib Dems into office!¡¯ has 164,000 fans.ºÝºÝߣ 6#GE2010 #GENY www.nakedgenerations.comProtected by Copyright ? 2010 Naked Generations Limited. All Rights Reserved.
- 7. Action? Facebook launched a campaign to galvanise the 18-24 age bracket into voting, but did it work? Will Generation Y be turning up to vote in the general election?ºÝºÝߣ 7#GE2010 #GENY www.nakedgenerations.comProtected by Copyright ? 2010 Naked Generations Limited. All Rights Reserved.
- 8. Galvanised The Electoral Commission has said that those expressing an interest in registering were disproportionately in the youngest age bracket of 18-24. 40% of visitors to the registration form website were 18-24!ºÝºÝߣ 8#GE2010 #GENY www.nakedgenerations.comProtected by Copyright ? 2010 Naked Generations Limited. All Rights Reserved.
- 9. Student Power The NUS has launched a campaign to stop the rise in tuition fees, gaining the support of 200 Labour, 400 Lib Dem, but only 13 Conservative candidates. There are 2 million student voters in the UK. Students count for between 10% - 30% in 45 seats in the UK and for the first time look set to swing these votes over the NUS¡¯s campaign.ºÝºÝߣ 9#GE2010 #GENY www.nakedgenerations.comProtected by Copyright ? 2010 Naked Generations Limited. All Rights Reserved.
- 10. Heading for a Hanging? As well as Facebook numbers, 64% of 18-24s are planning on voting Lib Dem, suggesting Generation Y could be instrumental in sending this country into a Hung Parliament¡ºÝºÝߣ 10#GE2010 #GENY www.nakedgenerations.comProtected by Copyright ? 2010 Naked Generations Limited. All Rights Reserved.
- 11. Or not. Young people want change and could vote strategically. For example, a youth poll put both the Conservatives and Lib Dems on top, plus the Conservatives have as many Facebook fans as the Lib Dems. Either way, Labour seems to have lost the Y vote.ºÝºÝߣ 11#GE2010 #GENY www.nakedgenerations.comProtected by Copyright ? 2010 Naked Generations Limited. All Rights Reserved.
- 12. More commentary?www.nakedgenerations.com/blog@nakedgen_heledd@nakedgen_chris@nakedgenºÝºÝߣ 12#GE2010 #GENY www.nakedgenerations.comProtected by Copyright ? 2010 Naked Generations Limited. All Rights Reserved.
- 13. ReferencesºÝºÝߣs 2-5 The Independent Voter¡¯s Handbook, 2010ºÝºÝߣs 6-7 http://www.guardian.co.uk/media/2010/apr/30/social-media-election-2010ºÝºÝߣ 8 http://www.facebook.com/libdemshttp://www.facebook.com/libdems#!/conservatives?ref=tshttp://www.facebook.com/libdems#!/labourparty?ref=search&sid=506493147.3972892522..1ºÝºÝߣ 10 http://www.facebook.com/#!/photo.php?pid=4028251&id=370142048888ºÝºÝߣ 11 http://www.facebook.com/group.php?gid=113749985304255ºÝºÝߣ 12 http://www.computerweekly.com/blogs/election-2010-tech/2010/04/facebook-tv-and-the-web-get-thousands-more-to-register-to-vote.htmlºÝºÝߣs 13-14 http://www.guardian.co.uk/politics/2010/apr/22/surge-voter-registration-election-volatileºÝºÝߣs 15-16 http://news.bbc.co.uk/1/hi/education/8645705.stmºÝºÝߣ 17 http://www.timeshighereducation.co.uk/story.asp?storycode=411370ºÝºÝߣ 18 http://www.u.tv/election2010/Guardian-ICM-poll-Labour-support-could-fall-below-20/ada6a0cd-3fde-4625-a913-bd20f3542b65ºÝºÝߣs 20-21 http://www.timesonline.co.uk/tol/news/politics/article7111092.ecehttp://www.politics.co.uk/news/general-election-2010/clegg-chases-youth-vote-$1372036.htmºÝºÝߣ 13#GE2010 #GENY www.nakedgenerations.comProtected by Copyright ? 2010 Naked Generations Limited. All Rights Reserved.
- 14. #GE2010 #GENY Protected by Copyright ? 2010 Naked Generations Limited. All Rights Reserved. ºÝºÝߣ 14We connect you to Generation YHuman Resources | Communications | Innovationwww.nakedgenerations.com
Editor's Notes
- #3: The Independent Voter¡¯s Handbook, 2010
- #4: The Independent Voter¡¯s Handbook, 2010
- #5: http://www.guardian.co.uk/media/2010/apr/30/social-media-election-2010
- #6: http://www.guardian.co.uk/media/2010/apr/30/social-media-election-2010http://www.facebook.com/libdemshttp://www.facebook.com/libdems#!/conservatives?ref=tshttp://www.facebook.com/libdems#!/labourparty?ref=search&sid=506493147.3972892522..1
- #7: http://www.facebook.com/#!/photo.php?pid=4028251&id=370142048888http://www.facebook.com/group.php?gid=113749985304255
- #8: http://www.computerweekly.com/blogs/election-2010-tech/2010/04/facebook-tv-and-the-web-get-thousands-more-to-register-to-vote.html
- #9: http://www.guardian.co.uk/politics/2010/apr/22/surge-voter-registration-election-volatile
- #10: http://news.bbc.co.uk/1/hi/education/8645705.stmhttp://www.timeshighereducation.co.uk/story.asp?storycode=411370
- #12: http://www.timesonline.co.uk/tol/news/politics/article7111092.ecehttp://www.politics.co.uk/news/general-election-2010/clegg-chases-youth-vote-$1372036.htm