CONNECT your Brand with GENERATION Z
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Generation called "Z" (people born between 1992-2001) is the Next Generation. Here are some key learnings shared with brands this year.
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Though, partly because of Hollywood, fan expectations, and cultural norms about women, these actresses don't always receive the attention or respect they merit from a lengthy list of decorated, well-known, and financially successful actresses in their 40s. Hollywood and the public have long been unfamiliar with middle-aged actors, especially women. "45 Year Old Celebrities Female" while older male performers may practically play whatever role they like, actresses reach a particular age and uninvited find themselves unable to portray roles who are their true age without censure.How Much Does a Passenger Lift Cost by MultiTech Elevators
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CONNECT your Brand with GENERATION Z
- 3. 3 takeaways Connect your brand with GENERATION Z
- 4. FOR BRANDS/ 1. Do not impose anything but propose (especially services) 2. Focus on what your brand can provide - even on a daily/ weekly basis - (translate words & promises into acts) 3. Use digital channels to connect with GenZ at the right moment with the right content in their daily life 3 TAKEAWAYS
- 5. THIS IS WHY
- 6. Gen Z /a Generation in the making Young (born between 1992 & 2010). They are still learning and building the personality based on the experiences they live
- 7. BORN IN AN IMPERFECT WORLD; THEY ARE USED TO DEAL WITH THAT THEY DONT TAKE (SOCIAL) NORMS FOR GRANTED / THIS IS HOW THEY CONTRIBUTE TO BUILD THE NORMS OF TOMORROW 1CONVENTIONS & RULES ARE NOT ENOUGH
- 8. GEN-Z CARES MORE ABOUT CONCLUSIVE EVIDENCE & ACTS: great talks are not enough to convince them about the good will of brands. They care about acts. Especially when those acts have an impact in their daily local life (proximity could be an asset for brands). THEY ARE FLEXIBLE & ARE PERMANENTLY EVOLVING: they are very flexible to change & adaptation is what they do to protect their wellbeing & freedom. 2LESS TALK & MORE ACTION
- 9. 2 LESS TALK & MORE ACTS LUCID SOLIDARY MATURE
- 10. CONNECTED GENERATION 3 DIGITAL AS A DAILY OPERATIONAL SUPPORT: digital (in all its forms) is part of their daily life for social networking, needs, services (orientation, information)
- 11. 3 CONNECTED GENERATION 80% of 油Gen-足Z 油are 油constantly 油connected 油to 油Internet MOBILE is 油the 油most 油used 油device 油among 油this 油popula9on
- 12. TAKEAWAYS
- 13. FOR BRANDS/ 1. Do not impose anything but propose (especially services) 2. Focus on what your brand can provide -even on a daily/ weekly basis- (translate words & promises into acts) 3. Use digital channels to connect with GenZ at the right moment with the right content in their daily life 3 TAKEAWAYS