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George Anders on Making Sense of Social media

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Wavelength
Wavelength

The document discusses how social media is reshaping how people stay connected and the importance of using social media effectively for businesses. It notes that social media should be used at work only if it saves time, sharpens job performance, and provides a competitive edge like successful companies use ("passes the John Lewis test"). Specific platforms like Twitter may be reaching a tipping point of widespread adoption. The document also analyzes how President Obama used social media more effectively than Mitt Romney during the 2012 US election campaign. Finally, it provides seven steps for using social media strategically for business purposes like building brand, gathering intelligence, and improving recruiting.

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George Anders on Making Sense of Social media
Making Sense of Social Media Wavelength R2 19 September 2012 George Anders
Our Arrival Quiz: What Did We Learn? 10 1
Reshaping How We Stay Connected Whats Familiar Whats New
We Wont Bring Social Media to Work Unless It Saves Time For Us It Sharpens Our Job Performance It Passes the John Lewis Test Winners Use It; Losers Dont
How Each Platform Rates Digital Business Card and Address Book X Your Nieces on Holiday Useful If You Have the Time Lets Take a Closer Look
Is Twitter at the John Lewis Tipping Point? Test Case: 2-Player Market Relaunches Every 4 Years 50.1% Market Share Is Crucial Total Addressable Market: 300m People Competitive Edges Are Fluid and Transient Can Social Media Shape the Outcome?
Romney Does Well in Traditional Homes
But Obama Overwhelms in Social Media Twitter followers (in millions) Facebook fans (in millions)
Its As If Romney Had Digital Laryngitis
Making Obama Nearly Impossible To Catch
Even If We Arent In Politics We Still Want to Win New Customers Gather Market Intelligence Raise the Esteem of Our Brand Spread Our Most Important Opinions Improve Our Recruiting Profile
The Key Insight About Social Media Y o u n e e d t o s t a r t t h e d i a l o g u e b y c o n t r i b u t i n g s o me t h i n g u s e f u l t o t h e c o mmu n i t y . O n c e y o u d o t h a t , e v e r y t h i n g e l s e wi l l wo r k o u t q u i t e
Step 1: Share Great Ideas
Step 2: Pay Your Respects
Step 3: Create Prized Listening Posts News: @BBCWorld; @NYTimes; @AJEnglish; @LeMondeFR; @BracknellNews Competitive Intelligence: @MobilePaymentsNews; @WorldEconomicForum; @TodayInTheSky; Business Strategy and Thought Leaders: @TheEconomist; @HarvardBiz; @LondonBSchool; @DanielPink, @AdieSimpson
Step 4: Build Brand and Customer Rapport
Step 5: Share Your Companys Sparkle
Step 6: Rally Support for Your Causes
Step 7: Torment Your Enemies
Summing Up: Social Media and the BRIC Countries
George Anders on Making Sense of Social media
George Anders on Making Sense of Social media

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George Anders on Making Sense of Social media

  • 2. Making Sense of Social Media Wavelength R2 19 September 2012 George Anders
  • 3. Our Arrival Quiz: What Did We Learn? 10 1
  • 4. Reshaping How We Stay Connected Whats Familiar Whats New
  • 5. We Wont Bring Social Media to Work Unless It Saves Time For Us It Sharpens Our Job Performance It Passes the John Lewis Test Winners Use It; Losers Dont
  • 6. How Each Platform Rates Digital Business Card and Address Book X Your Nieces on Holiday Useful If You Have the Time Lets Take a Closer Look
  • 7. Is Twitter at the John Lewis Tipping Point? Test Case: 2-Player Market Relaunches Every 4 Years 50.1% Market Share Is Crucial Total Addressable Market: 300m People Competitive Edges Are Fluid and Transient Can Social Media Shape the Outcome?
  • 8. Romney Does Well in Traditional Homes
  • 9. But Obama Overwhelms in Social Media Twitter followers (in millions) Facebook fans (in millions)
  • 10. Its As If Romney Had Digital Laryngitis
  • 11. Making Obama Nearly Impossible To Catch
  • 12. Even If We Arent In Politics We Still Want to Win New Customers Gather Market Intelligence Raise the Esteem of Our Brand Spread Our Most Important Opinions Improve Our Recruiting Profile
  • 13. The Key Insight About Social Media Y o u n e e d t o s t a r t t h e d i a l o g u e b y c o n t r i b u t i n g s o me t h i n g u s e f u l t o t h e c o mmu n i t y . O n c e y o u d o t h a t , e v e r y t h i n g e l s e wi l l wo r k o u t q u i t e
  • 14. Step 1: Share Great Ideas
  • 15. Step 2: Pay Your Respects
  • 16. Step 3: Create Prized Listening Posts News: @BBCWorld; @NYTimes; @AJEnglish; @LeMondeFR; @BracknellNews Competitive Intelligence: @MobilePaymentsNews; @WorldEconomicForum; @TodayInTheSky; Business Strategy and Thought Leaders: @TheEconomist; @HarvardBiz; @LondonBSchool; @DanielPink, @AdieSimpson
  • 17. Step 4: Build Brand and Customer Rapport
  • 18. Step 5: Share Your Companys Sparkle
  • 19. Step 6: Rally Support for Your Causes
  • 20. Step 7: Torment Your Enemies
  • 21. Summing Up: Social Media and the BRIC Countries