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German Auto Industry Final

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Maria Shabanova, MA, MBA
Maria Shabanova, MA, MBA

The document provides an overview of the German auto industry, including a brief history and details on major automakers. It discusses how Germany became a top auto manufacturer and now produces over 6 million new cars per year. Key German automakers mentioned are Volkswagen, Audi, BMW, Daimler, Porsche and Opel. Challenges faced by the industry such as increasing competition, emission regulations, and the need for more R&D spending to maintain its leading position are also summarized.

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German Auto Industry Jeremy Grundza Maria Shabanova
Brief History of German Auto Industry Overview of German Auto Industry Main German Automotive Manufacturers Maybach Exelero Main Challenges in the Auto Industry AGENDA
Brief History of German Auto Industry 1870s, Karl Benz and Nikolaus Otto independently developed a four-stroke internal combustion engine By 1901, Germany was producing 900 cars/year By 1920, GM and Ford entered German market 1930, Great Depression - severe crisis 1930s, Nazi Party instituted Motorisierung Policy in an effort to raise people standard of living 1934, Ferdinand Porsche , per request of A. Hitler, created a design of Volkswagen - People’s car
Germany - one of the top 3 automobile manufacturers VW, Audi, BMW, Daimler, Porsche and Opel (GM) The largest share of passenger car production in Europe with over 29% market share (France - 18%, Spain - 13%, UK - 9%) Car-making accounts for 17% of German exports 6 million new cars are being produced in Germany every year 5.5 million German cars are made outside of the country Overview of German Auto Industry
German Auto Industry in Figures
Main German Auto Manufacturers
Main German Auto Manufacturers
Main German Auto Manufacturers
Maybach Exelero Maybach Division of Daimler AG produces one the most luxurious cars in the world Maybach Exelero - the world’s rarest car Priced at $8,000,000 Built by hand Maybach Exelero
Main Challenges of the Industry Increasing competition from China and India EU Emission Regulations 130 grams of CO2 per kilometer to be met by 2012 Only 6 German-made models meet the target Hybrid Cars - competitive advantage Ernst & Young Study : Germany needs to double its efforts in R&D in order to keep its leading position Shifting Focus (Similar to Computer Technology): Branding and Marketing; Engineering and Design will belong to Major Companies that survive the competition Production of components and final assembly will migrate (possibly to former car-making companies)

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German Auto Industry Final

  • 1. German Auto Industry Jeremy Grundza Maria Shabanova
  • 2. Brief History of German Auto Industry Overview of German Auto Industry Main German Automotive Manufacturers Maybach Exelero Main Challenges in the Auto Industry AGENDA
  • 3. Brief History of German Auto Industry 1870s, Karl Benz and Nikolaus Otto independently developed a four-stroke internal combustion engine By 1901, Germany was producing 900 cars/year By 1920, GM and Ford entered German market 1930, Great Depression - severe crisis 1930s, Nazi Party instituted Motorisierung Policy in an effort to raise people standard of living 1934, Ferdinand Porsche , per request of A. Hitler, created a design of Volkswagen - People’s car
  • 4. Germany - one of the top 3 automobile manufacturers VW, Audi, BMW, Daimler, Porsche and Opel (GM) The largest share of passenger car production in Europe with over 29% market share (France - 18%, Spain - 13%, UK - 9%) Car-making accounts for 17% of German exports 6 million new cars are being produced in Germany every year 5.5 million German cars are made outside of the country Overview of German Auto Industry
  • 5. German Auto Industry in Figures
  • 6. Main German Auto Manufacturers
  • 7. Main German Auto Manufacturers
  • 8. Main German Auto Manufacturers
  • 9. Maybach Exelero Maybach Division of Daimler AG produces one the most luxurious cars in the world Maybach Exelero - the world’s rarest car Priced at $8,000,000 Built by hand Maybach Exelero
  • 10. Main Challenges of the Industry Increasing competition from China and India EU Emission Regulations 130 grams of CO2 per kilometer to be met by 2012 Only 6 German-made models meet the target Hybrid Cars - competitive advantage Ernst & Young Study : Germany needs to double its efforts in R&D in order to keep its leading position Shifting Focus (Similar to Computer Technology): Branding and Marketing; Engineering and Design will belong to Major Companies that survive the competition Production of components and final assembly will migrate (possibly to former car-making companies)