Gestalt principles
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Gestalt theory proposes that people perceive objects and visual stimuli as unified wholes, rather than merely as a collection of individual parts. The psychologist Max Wertheimer developed Gestalt theory in 1910, noticing that visual meaning can change depending on cognitive interpretation. There are four principles of Gestalt theory: emergence, where separate pieces are comprehended as a whole; reification, where meaning is constructed from stimuli; multistability, where the brain can interpret the same image in different stable ways; and invariance, the ability to recognize connections between changed or distorted images. Together these principles help explain how people derive meaning from visual information.
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The Business Administration Presentation provides a comprehensive exploration of the core concepts, functions, and importance of business administration in modern organizations. It highlights the key principles of managing business operations, strategic decision-making, and organizational leadership, offering a clear understanding of how businesses operate and thrive in competitive markets.Nature Inspired Innovation : Designing The Future Using Lessons From The Past
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In an era dominated by technological revolution, design thinking's impact on economic and cultural success is undeniable.
However, its focus on 'designing for the user' often neglects the broader real-world implications of the complex systems within which the things we design are used.
In this talk, we will advocate for embracing evolutionary and ecological theories as a toolkit for understanding and designing for our dynamic and interconnected world.
By exploring questions about innovation speed, efficiency, and societal impacts through this lens, attendees will gain insights into enhancing UX design, fostering creative problem-solving, and developing impactful, innovative solutions.
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- How a better understanding of natural biological systems will help to improve their design practice
- The importance of considering the context of how and where your designs will be used
- How to think about your work in different ways that will enable them to take different approaches to problem solving
- How to adopt systems thinking approaches to help you design more impactful, innovative and effective design solutions.
Gestalt principles
- 2. A QUICK DEFINITION The word "gestalt is German for "shape or form. Psychologist Max Wertheimer developed this theory of the mind and cognition in 1910. He noticed how visual meaning can be fluid, with the same image open to various cognitive interpretations.This made him, and others, wonder how exactly it is that people construct meaning when confronted with visual stimuli. The purpose of gestalt theory is to describe how people gather meaning from the things they perceive in the chaotic world around them.The central argument this theory advances is that you do not perceive an object only as the sum of its parts, but rather as something unto itself. Max Wertiheimer | 1880 - 1943
- 3. 4 Principles that have been observed in gestalt systems: Emergence Reification Multistability Invariance. Visual Design Together these four principles help to explain how people derive meaning from the visual stimuli we encounter. Conceptual
- 4. EMERGENCE Emergence occurs when the eye views a group of seemingly meaningless pieces and comprehends them as a whole.
- 5. EMERGENCE
- 6. REIFICATION The principle of reification is constructive or generative, since it implies that meaning is created where there isn't necessarily meaning to be found.
- 7. REIFICATION
- 8. MULTISTABILITY As the name implies, multistability is when your brain swings from one stable understanding to another when trying to interpret visual information.
- 9. MULTISTABILITY RUBENS FACE NECKERS CUBE DANCING GIRL
- 10. INVARIANCE Invariance is the ability to see connections between geometric shapes and figures despite the images being distorted or changed, even significantly.
- 11. INVARIANCE
- 12. VISUAL DESIGN A LOOK AT
- 17. THANKYOU!