Get Engaged! Social Media for Public Libraries
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Social media can help public libraries achieve their goals of boosting program attendance, circulation, and support for initiatives like new buildings. The document provides an overview of how to develop an effective social media strategy and team for a public library, including starting small, listening to the community, and preventing staff burnout. It also offers best practices and tips for using specific social media platforms like Facebook, Twitter, Pinterest and blogs to better engage the community.
Get Engaged! Social Media for Public Libraries
- 1. GET ENGAGED! Social Media for Public Libraries Susan Brown www.658point8.com
- 2. We want more people to come to our programs. We want to boost our circulation. We want people to vote yes for a new We want more people library. to use our databases.
- 3. En/gage: a) to hold the attention of <her work engages her completely> b) to induce to participate <engaged the shy boy in conversation>
- 4. In the beginning, there were icons
- 7. LOCAL FOCUS
- 9. WHAT HAVE WE WON?
- 12. Admin buy-in Staff buy-in Start small Listen first Earn social capital Understand time commitment Prevent burnout Understand what social media is and can do If I knew then what I know now
- 13. BROADCAST MEDIUM COMMUNICATION TOOL MEDIA PLATFORM SOCIAL MEDIA IS NOT (JUST)
- 14. PARADIGM SHIFT WAY OF DOING BUSINESS A MISSION SOCIAL MEDIA IS
- 15. WHO? WHAT? WHERE? WHEN? WHY? HOW? SOCIAL MEDIA BASICS
- 16. ?? ? ? ? ? ? ? ? 1. What if a staff person says something inappropriate? 2. What if a patron says something inappropriate? 3. What about personal social media bleeding into professional? 4. What if people post sales pitches on FB? 5. What about relationships with businesses? Are you endorsing?
- 17. LISTEN PARTICIPATE RESPOND USE TOOLS TELL THEM WHATS IN IT FOR THEM BUILD RELATIONSHIPS HAVE A VOICE BE CREATIVE BE HUMAN HAVE FUN! SOCIAL MEDIA DOS
- 18. ASK BEFORE YOU GIVE BRAG, LET OTHERS DO THAT AUTOMATE SOCIAL MEDIA DONTS
- 19. BEST ADVICE I EVER GOT
- 21. START WITH THE LOW-HANGING FRUIT
- 22. START WITH THE LOW-HANGING FRUIT
- 23. START WITH THE LOW-HANGING FRUIT
- 24. START WITH THE LOW-HANGING FRUIT
- 25. START WITH THE LOW-HANGING FRUIT
- 26. What We Tweet About When We Tweet About Books RA News, Feb 2012 RA 4 FB: Creating A Social Space for Readers RA News, Nov/Dec 2012 START WITH THE LOW-HANGING FRUIT
- 29. BE PERSONAL
- 30. BE PERSONAL
- 31. TALK ABOUT OTHERS MORE
- 32. TALK ABOUT OTHERS MORE
- 33. HAVE A VOICE/CREATE A CHARACTER
- 34. HAVE A VOICE/CREATE A CHARACTER
- 35. STEAL BORROW FROM OTHERS
- 36. STEAL BORROW FROM OTHERS
- 37. PIGGYBACK
- 38. BE RESPONSIVE
- 39. BE RESPONSIVE
- 40. FACEBOOK VS TWITTER
- 41. Better for connecting with people you know Better for posts that are not time-sensitive Better for local news/events Conversations happen less in real time - From Doing Social Media So It Matters by Laura Solomon FACEBOOK
- 42. Better for connecting w/people you dont know Better time-sensitive posts Better for non-local content Conversations happen more in real time - From Doing Social Media So It Matters by Laura Solomon TWITTER
- 43. FACEBOOK (RE) BOOT CAMP
- 44. VISUAL CONTENT IS KING ASK LOTS OF QUESTIONS FB FOLKS LOVE PHOTOS FEED YOUR FEED EMBRACE THE JUNK WEB COMMUNICATE CALL TO ACTION BASIC TRAINING
- 45. QUESTIONS
- 46. QUESTIONS
- 47. QUESTIONS
- 49. NUMBERS
- 50. READERS ADVISORY
- 54. FUN STUFF
- 55. FUN STUFF
- 56. FUN STUFF
- 59. TWITTER SCHOOL
- 60. 1. Think like a magazine 2. Its okay to spam a little 3. Hashtags are your friend 4. Its all about the RT! 5. Understand the @reply 6. Tweet often 7. Make it easy 8. Try live tweeting 9. Find out what theyre saying 10.Fill out your bio! TEN TWIPS
- 61. LOCAL LORE
- 62. LOCAL VOICES
- 63. LOCAL BUZZ
- 65. CONNECT
- 66. EDUCATE
- 67. PROMOTE
- 68. PROMOTE
- 69. PROMOTE
- 70. WHAT ABOUT PINTEREST? BLOGS?
- 71. CROSS PROMOTE
- 72. A POST IS 粥
- 73. A BOARD IS 粥
- 74. A BLOG POST!
- 75. Work in Progress: Measurement
- 76. Work in Progress: Sustained Content Creation
- 77. Work in Progress: New Platforms
- 78. Work in Progress: Staff Workflow & Accountability
- 79. Susan Brown 658point8@gmail.com WANT TO KEEP TALKING?