Get found online: increase your leads & boost your sales
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Brief overview of SEM & SEO value for SMB's in Canada, including some fundamental concepts and best practices.
Get found online: increase your leads & boost your sales
- 12. By Improving the webpages ranking for specific keyword phrases, we thereby improve the amount & quality of traffic being delivered to a webpage.
- 25. Creating relevant content Write about your services/products. Write about what makes you special. Write about your customers pain-points. Make it engaging! (useful) What people actually will care to read. Call-to-Action Drive the customer to a desired action
- 26. Creating relevant content Great research tools: Google Adwords keyword planner Wordtracker Keyword Avg monthly searches Youth apparel 22,000 Kids clothes 450,000 girls dresses 823,000 Use language that your customers use, and keep it natural:
- 28. What can you do today? Create more relevant website content. Make sure your page tags are unique. Verify and complete your Google Local page. Submit your business info to directory sites. Share your content over social media.
- 30. What do we measure SEO efforts? What Tools can we use? Website ranking: Google Webmaster Tools Website traffic: Google analytics Yellow Pages Analytics (if its a YP website) Omniture Awstats & many many more Website ranking in the SERPs Website traffic (analytics)
- 34. Search Engine Marketing is a performance- based advertising model in which advertisers only pay for clicks generated from the ads displayed on the SERP. It offers the power to target customers by WHAT they search & WHERE they are searching.
- 35. Keyword Research is Paramount Great research tools: Google Adwords keyword planner Wordtracker Keyword Avg monthly searches apartments for rent victoria 1,000 rental properties victoria 150 Look for opportunity; why pursue phrases that people dont use to search?
- 36. Not all keyword are created equal But some share the same intent: compare smart tvs Smart tvs guide Smart tvs review Finding Commercial Intent of searches
- 48. Writing Better Ads Use active language Use Keywords in text. Stand out. Camel Text Include a call-to-action. Fast & Easy!
- 50. Some great conversions to track: Quote forms Contact forms Online purchases PDF downloads
- 51. Conversion tracking: example Some great conversions to track: Quote forms Contact forms Online orders PDF downloads