This document discusses how to get free traffic from Google through search engine optimization (SEO). It explains that the goal is to rank highly in Google search results by getting indexed, optimized content, relevant inbound links, and frequent updates. It recommends automating link building and outreach through activities like article marketing, forum profiles, and comments to scale the process since doing it manually for many sites would be too time intensive. The key is automating SEO activities to consistently get free traffic from search engines.