Get More From Google
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Speech delivered to the Orlando chapter of the FPRA regarding search engine optimization and marketing.
![Thank you! Matt Certo [email_address] 407-722-7830](https://image.slidesharecdn.com/getmorefromgoogle-100527093739-phpapp02/85/Get-More-From-Google-53-320.jpg)
Get More From Google
- 1. 油 Get More From Google Matt Certo President/Founder
- 2. 油
- 3. 油
- 4. 油
- 5. 油
- 6. Todays Goals 30,000 Foot Understanding Understand a Methodology Explore Specific Tactics Practitioners Roadmap
- 7. Google from 30,000 Feet
- 8. History Lesson 30,000 Feet
- 9. Sergey & Larry 30,000 Feet
- 10. The Algorithm 30,000 Feet
- 11. 油
- 12. 油
- 13. The Algorithm 30,000 Feet
- 14. The Algorithm 30,000 Feet
- 15. The Algorithm 30,000 Feet Roughly 200 components Changes in number and weight Values on-page and off-page factors
- 16. Relevance What words are on your page? How fresh is your content? What words are in your domain name ? What pages link to yours? 30,000 Feet
- 17. 30,000 Feet
- 19. 油
- 20. 油
- 21. 30,000 Feet
- 23. Methodology
- 24. Methodology
- 25. Useful Tactics
- 26. Know thy words Useful Tactics Starter Words orlando hotels hotels in orlando
- 27. 油
- 28. 油
- 29. 油
- 30. 油
- 31. 油
- 32. Optimize Pages Useful Tactics Title Tags H1 Tags Domain Name(s)
- 33. 油
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- 35. 油
- 36. Update Content Often Useful Tactics Google loves fresh text
- 37. Build Links (Votes) Useful Tactics Look at links to competing firms Sign up for free and paid directories Look for industry-specific opportunities to create links
- 38. Build Links (Votes) Useful Tactics
- 39. Useful Tactics
- 40. Useful Tactics
- 41. Structure Links Properly Useful Tactics WRONG For more information, click here . RIGHT For more information, visit discount Orlando hotels .
- 42. Start a Link Exchange Page Useful Tactics Recruit and solicit link partners.
- 43. Focus on 2 nd Level Pages Useful Tactics
- 44. Get Comfortable with Analytics Useful Tactics We have Google Analytics installed but we dont really know what the reports mean.
- 45. Cater to Users Useful Tactics Dont create pages just for search engines. Google will know.
- 46. SEO is not Free Useful Tactics For every $1 a business spends on Adwords, they receive an average of $8 in profit. --Google
- 48. First Steps Roadmap Search engine success is a journey, not a day-trip.
- 49. Ongoing Education Roadmap www.seomoz.org www.mattcutts.com/blog
- 50. Benchmarking/Goals Roadmap Assess current standing Set 3, 6, 12 month goals
- 51. Develop Schedule Roadmap On-site tactics Off-site tactics
- 52. 油
- 53. Thank you! Matt Certo [email_address] 407-722-7830
Editor's Notes
- #2: When I started the company in 1995, Google didnt even exist. Today, its the question Im asked most.
- #8: Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
- #9: 1997-1998 There was a real war in search engines Relatively easy to get placement Emphasis on what was on pages meta tags Easily-manipulated Results werent great
- #10: Sergey Brin & Larry Page enter the equation with Google and change everything
- #11: Sergey Brin & Larry Page enter the equation with Google and change everything
- #12: Very simple algorithm.
- #13: Very simple algorithm.
- #14: Sergey Brin & Larry Page enter the equation with Google and change everything
- #15: Sergey Brin & Larry Page enter the equation with Google and change everything
- #16: Sergey Brin & Larry Page enter the equation with Google and change everything
- #18: Sergey Brin & Larry Page enter the equation with Google and change everything
- #19: Sergey Brin & Larry Page enter the equation with Google and change everything
- #20: Very simple algorithm.
- #21: Very simple algorithm.
- #22: Sergey Brin & Larry Page enter the equation with Google and change everything
- #23: Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
- #26: Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
- #27: Sergey Brin & Larry Page enter the equation with Google and change everything
- #33: Sergey Brin & Larry Page enter the equation with Google and change everything
- #37: Sergey Brin & Larry Page enter the equation with Google and change everything
- #38: Sergey Brin & Larry Page enter the equation with Google and change everything
- #39: Sergey Brin & Larry Page enter the equation with Google and change everything
- #40: Sergey Brin & Larry Page enter the equation with Google and change everything
- #41: Sergey Brin & Larry Page enter the equation with Google and change everything
- #42: Sergey Brin & Larry Page enter the equation with Google and change everything
- #43: Sergey Brin & Larry Page enter the equation with Google and change everything
- #44: Sergey Brin & Larry Page enter the equation with Google and change everything
- #45: Sergey Brin & Larry Page enter the equation with Google and change everything
- #46: Sergey Brin & Larry Page enter the equation with Google and change everything
- #47: Sergey Brin & Larry Page enter the equation with Google and change everything
- #48: Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
- #49: Sergey Brin & Larry Page enter the equation with Google and change everything
- #50: Sergey Brin & Larry Page enter the equation with Google and change everything
- #51: Sergey Brin & Larry Page enter the equation with Google and change everything
- #52: Sergey Brin & Larry Page enter the equation with Google and change everything