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Get Schooled Annual Report 2011
- 2. LETTER FROM THE EXECUTIVE DIRECTOR When Get Schooled launched as a stand-alone Launched innovative initiatives that encouraged nonprofit in the fall of 2010, we were given a unique students to take the small actions that would lead mandate: use the media and messengers of them to educational success popular culture to inspire and engage students in an effort to improve high school graduation rates and Why is this work important? The statistics are empower more students to go to and succeed in college. staggering: a young person drops out of high school every 26 seconds. In many urban centers, one of every While there are thousands of education-focused three high school students is absent on any given day. nonprofits working in communities across the United The average American teen receives only 38 minutes States, there are few if any with a similar mandate. of college counseling each year during his or her four Is it even possible to combine sizzle with substance years of high school. More than half of all students who in a way that yields improved academic outcomes for enter postsecondary education or training will fail to students, especially those most in need of additional earn the degree or certificate they came for. If we are encouragement and inspiration? going to reverse these trends, reform needs to come to our schools and real support, guidance and encourage- We say it is. ment needs to come to our students. Get Schooled is ready to step up and fill that void. Our rallying cry? Students, we have your back. IN 2011, GET SCHOOLED BEGAN ITS EFFORT TO MEET THAT CHALLENGE. LAST YEAR, WE: Over the next 18 months, Get Schooleds digital platform online, social media and mobile apps will Connected with a million young people through our reach and engage millions of young people who need digital platforms and in-school activities support, direction and a community to help them make their way through high school and college. Young Improved attendance almost 3 percent across people will come to our digital platform to play games, more than 100 high schools and middle schools in track their own educational progress, get answers to 17 states questions and connect with people who can offer them Gave 25,000 students the opportunity to recognize the information, inspiration and support they need to the teachers who inspire them to get out of bed and succeed. go to school every day And this is just the beginning. If our first full year Enlisted the assistance of some of todays hottest taught us anything, its that a recipe that mixes sizzle talent to inspire young people, including Nicki and substance yields powerful outcomes. Moving Minaj, Tyra Banks, Wiz Khalifa, Trey Songz, Dwight forward, we are committed to leveraging popular Howard, Dwyane Wade, Keri Hilson, Kimora culture, media, the web, emerging platforms and Simmons, George Lopez and Jennifer Hudson gaming tools in new and exciting ways to engage young people in improving their education. Partnered with some of Americas most influential media brands including MTV, Tr3s, BETs 106 & Sincerely, PARK and Paramount Pictures to connect with students Marie Groark Executive Director, Get Schooled 1
- 3. MAKING A DIFFERENCE INCREASE IN ATTENDANCE ACROSS 125 SCHOOLS WHICH MEANS THOUSANDS MORE STUDENTS CAME TO SCHOOL EVERY DAY AND INCREASED THEIR LIKELIHOOD OF GRADUATING ENGAGED WITH GET SCHOOLED ON OUR WEBSITE, THROUGH OUR SOCIAL MEDIA OR IN THEIR SCHOOLS LEARNED MORE ABOUT GET SCHOOLED AND THE IMPORTANCE OF ATTENDANCE 2
- 4. GIVING SCHOOLS A BOOST We know educators cant do it alone. Thats why Get Schooled partnered with high schools and middle schools to inspire and encourage their students to succeed. Students at Bridgeport High School in rural Washington State celebrate their schools standing on the Get Schooled leader board during the 2011 Fall Attendance Challenge. 3
- 5. USING GAMES TO DRIVE CHANGE Get Schooled tapped into students love of friendly competition to improve student engagement and attendance through regional and national attendance challenges. Students at Lincoln High School in Philadelphia celebrate their attendance improvement as part of Get Schooleds Get MotivatED Challenge in spring 2011. Twenty-five schools competed to determine who could improve their attendance the most. 4
- 6. EMPOWERING STUDENTS TO INSPIRE EACH OTHER Get Schooled and Def Jam Rapstar challenged young people to get loud about why education matters. Students submitted hundreds of inspirational rhymes that reached an audience of more than 250,000. WE NEED TO BE GOING TO SCHOOL, NOT JUST SLACKING ON YOUTUBE. ITS UP TO US TO BE THE LEADERS OF THE NEW SCHOOL. Yung Mil, Portland, OR Get Schooled and its partners including Kevin Liles, Russell Simmons and BETs 106 & PARK gave Def Jam Rapstar winner Yung Mil a once-in-a-lifetime experience, including advice on the music business and a nationally broadcast television special to share his skills. 5
- 7. GIVING STUDENTS A PLATFORM FOR THEIR VOICES Students recognized 25,000 teachers who inspire and noted their commitment, patience, persistence and great senses of humor in the classroom. A student and teacher pose in front of the Get Schooled banner at East High School in Iowa. 6
- 8. MOTIVATING AND INSPIRING WITH TALENT Get Schooled partnered with talent that resonates with students, whether through a common experience growing up, a demonstrated commitment to excellence or simply because they are superstars! Tyra Banks inspires students at Bethune Middle School in Los Angeles by sharing stories of her experiences as a student and how education has helped her as a model, television star and author. 7
- 9. GOING MOBILE TO CONNECT We capitalized on young peoples affection for texting and celebrities via the Get Schooled Celebrity Text Challenge, which encouraged students to set academic goals for the school year. Promoted across Viacoms networks, close to 10,000 students responded during the month-long summer challenge. An email blast went out to hundreds of thousands of young people encouraging them to set goals and tell us about them. 8
- 10. AMPLIFYING OUR MESSAGES THROUGH OUR MEDIA PARTNERS Get Schooled partnered with BETs 106 & PARK, MTV, mtvU and digital sites like AddictingGames.com to inspire and engage our audiences. Terrence J. and Rocsi interview Dwyane Wade about the work of his educational foundation as he receives the Get Schooled Award on BETs 106 & PARK. 9
- 11. MOTIVATING AND REWARDING STUDENTS THROUGH POP CULTURE Young people value popular media. Get Schooled, along with its partners including Paramount Pictures, 20th Century Fox and others, bring exciting rewards to students who have earned it. Students at Chaparral High School in Las Vegas increased their attendance by nearly 6%. To celebrate, they enjoyed a red carpet preview screening of MISSION: IMPOSSIBLE GHOST PROTOCOL. 10
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