Get Your Product Moving - Founders Institute
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The document discusses strategies for getting a product developed and moved to market. It suggests starting simply by developing minimum viable products (MVPs) using existing platforms or third parties to reduce complexity and costs. Founders should thoroughly research requirements through wireframes, user testing, and addressing key questions before development begins. When seeking developer help, founders should understand developers want to solve problems and learn, while avoiding wasting their time. A technical advisor can help bridge gaps between founders and developers.
Get Your Product Moving - Founders Institute
- 1. Get Your Product Moving Founders Institute November 2012 Tony Karrer, Ph.D. CEO, TechEmpower, Inc. akarrer@techempower.com http://socalcto.com
- 2. 2 Background ? Ph.D. Computer Science, LMU Professor CS 10 Years ? Founder ¨C Sprinkler Systems Installation (age 15) ¨C Knowledge Stream ($59M exit) ¨C TechEmpower (1997 - present) ¨C Aggregage (2010 ¨C present) ? Part-Time CTO / Technical Advisor ¨C Talk with 100+ startups each year
- 3. 3 Complexity of Your Product Complex > 12 Prog Mon > $100K Simple < 3 Prog Mon < $35K
- 4. 4 Simplify Complex > 12 Prog Mon Simple < 3 Prog Mon ? Simple Forum ? WordPress ? Manual Commerce
- 5. 5 Other Ways to ¡°Simplify¡± ? Paper (More Next ºÝºÝߣ) ? Smoke and Mirrors Prototype ? Fake Site ? Proof of Concept ? Minimum MVP ? Leverage Existing Platforms or Third Parties
- 6. 6 Homework - Before You Build Anything ? Steve Blank¡¯s Startup Owner¡¯s Manual ? Wireframes ? Graphic Comps ¨C 99designs, eLance ? Test on Paper and Iterate ? Don¡¯t Miss Key Questions http://www.socalcto.com/2011/08/32-questions-developers-may-have- forgot.html ¨C Targets/Mobile, Notifications, Email, Marketing Tracking, Analytics / Metrics / Reporting, SEO Support, Social / Viral, Location, Time Zones, Video
- 7. 7 Complexity of Your Product Complex > 12 Prog Mon Simple < 3 Prog Mon Equity Only Developer Dedicated Technical Team In House, Outsource, Hybrid Freelance Developer Offshore Dice Roll
- 8. 8 Elusive (Illusive) Technical Cofounder
- 9. 9 Be Prepared When You Meet a Developer ? They Want ¨C Solve a problem, create something neat from scratch ¨C Learn something new ¨C Food and other Rewards ? Hate ¨C Salespeople / Being Sold ¨C Pretending to Know More Than You Know ¨C Not Knowing Enough ¨C Time Wasters - Don't talk too much. Stay on point. Only go social when they go social.
- 10. 10 Founder Developer Gap Founder Developer Technical Advisor Programmer Friend Part-time CTO GAP
- 11. Get Your Product Moving Founders Institute November 2012 Tony Karrer, Ph.D. CEO, TechEmpower, Inc. akarrer@techempower.com http://socalcto.com