Getajob
5 likes703 views
The document discusses how to get customers to "buy now" by understanding the jobs they need to accomplish. It explains that while an organization's purpose drives "buy in", functionality and outcomes are needed to make purchases. The document outlines four categories of customer jobs - behaviors, skills, beliefs, identity - and stresses focusing offers on the most concrete jobs. It emphasizes taking the perspective of the most valued customer to understand what job they want a product to help them complete.
1 of 29
Downloaded 36 times
Ad
Recommended
The fast n furious outbound sales plan
The fast n furious outbound sales planLusha 際際滷Share
油
This document provides 7 tips for putting an outbound sales plan into action quickly: 1) Do research on customers and find relevant contact data, 2) Face fears by adapting communication style to personalities, 3) Add gas by doing cold calls and emails to generate leads, 4) Be informed when contacting leads, 5) Track lead conversion rate metrics, 6) Be intentional about how leads are pursued and time is spent, 7) Find more tips at the provided website.How to Buy at 199Jobs Using Globe GCash
How to Buy at 199Jobs Using Globe GCashFitz Gerard Villafuerte
油
This document provides instructions on how to buy jobs from 199jobs.com using Globe GCash as a payment method. It outlines the steps to set up an account, search for jobs, view job details, purchase jobs, and provide instructions to the seller after completing payment through Globe GCash. The key steps are to log in or create an account, search for and filter jobs, view job details, click "Buy Now" and pay using the Globe GCash option.Not being given the opportunity to step up in your career?
Not being given the opportunity to step up in your career?Angela Belotti
油
The document discusses feeling stuck in your career and not being given opportunities to advance. It argues that the true obstacle holding you back is yourself, not your boss or manager. It provides steps to take responsibility for your career by reflecting on your ideal job and role, assessing the skills needed, seeking new opportunities, and celebrating small achievements along the way. Taking responsibility and accountability for your own career is key to having a job you feel proud of.Dice
DicenightmaireRose
油
Julia Kappmeyer recently graduated with a degree in graphics communication technology and is interested in open job opportunities at Dice, such as web design, graphics design, or illustrator positions. She asks how the company became successful and what a professional person looks like there. Julia outlines goals of creating banners, websites, illustrations in Illustrator for the company and has experience selling products and designing for clients. She proposes creating a children's book utilizing art skills across the company.5 Easy Ways To Instantly Make $500 In A Weekend!
5 Easy Ways To Instantly Make $500 In A Weekend!Dennis
油
The document outlines 5 easy ways to make $500 in a weekend, including selling private label rights (PLR) content, using skills like writing or design on freelancing sites, providing online marketing services to local businesses, flipping products on eBay, and outsourcing tasks. It then promotes additional training products and resources on topics like article marketing, copywriting, list building, and social media marketing to help readers further monetize their skills.Valdis Krebs, Founder and Chief Scientist, orgnet.com 03-24-09 Interview
Valdis Krebs, Founder and Chief Scientist, orgnet.com 03-24-09 InterviewBetsey Merkel
油
Valdis Krebs discusses the complexities of social networks, highlighting the dichotomy between positive networks for innovation and negative networks related to corruption and crime. He emphasizes how understanding the mechanisms of corrupt networks can inform strategies for building resilient community networks. Additionally, Krebs underscores the importance of both strong local connections and diversified weak ties in professional and economic contexts.Testimonial for Betsey Merkel
Testimonial for Betsey MerkelBetsey Merkel
油
Betsey Merkel from I-Open provided invaluable contributions to the success of the COINs2010 conference through her social media campaign, live video streaming of sessions, and video interviews with participants. Her activities greatly increased the international appeal and lasting impact of the conference. The letter recommends Betsey for her instrumental role in organizing social networking and connecting a global live audience to the conference sessions and discussions.Betsey O'Hagan (Merkel) Recommendation Letter 2000
Betsey O'Hagan (Merkel) Recommendation Letter 2000Betsey Merkel
油
Paul Gothard III writes a highly positive letter of recommendation for Betsey O'Hagan Merkel, emphasizing her long-standing professional relationship and exceptional managerial skills. He highlights her contributions to Lake Erie College's fine arts program and her ability to inspire and lead through example. Betsey is described as a visionary, resourceful, and a genuinely wonderful person, making her a valuable asset to any organization.The Art of Earning -- WISE Symposium, Syracuse, NY
The Art of Earning -- WISE Symposium, Syracuse, NYTara Gentile
油
The document emphasizes the importance of blending artistic values with earning potential, advocating for artists to embrace both creativity and financial success. It outlines key strategies for artists to thrive, including using money purposefully, enriching customers, viewing sales as experiments, fostering ambition, and engaging in discussions about finances. Overall, it encourages a shift from a scarcity mindset to one of abundance and growth in the 21st-century economy.Understanding Continuous Design in F/OSS Projects
Understanding Continuous Design in F/OSS ProjectsBetsey Merkel
油
The document discusses continuous design practices in free/open source software (f/oss) projects, emphasizing the interwoven roles of users and developers in community-based design and redesign activities. It highlights the unique knowledge management infrastructures that facilitate ongoing collaboration and innovation, revealing that software specifications are often formed through collective input rather than predefined standards. The research findings challenge traditional software engineering principles by demonstrating that informal socio-technical processes can yield effective and high-quality software products.Healing The Mind
Healing The MindBetsey Merkel
油
The document discusses the convergence of contemporary psychology and Eastern Christian practices in the context of healing the mind, emphasizing a holistic approach to health that integrates body, mind, and soul. It highlights how mental health practitioners are increasingly recognizing the influence of spiritual practices on mental well-being and discusses various neurological insights from brain imaging studies that may inform therapeutic interventions. The text also explores traditional Christian practices like prayer and meditation, suggesting their relevance in modern therapeutic contexts for addressing issues like anxiety and depression.Contextual Transmedia Communications
Contextual Transmedia CommunicationsBetsey Merkel
油
The document discusses contextual transmedia communications and its role in fostering regional innovation through collaboration and knowledge sharing. It emphasizes the importance of connectivity, creativity, and community engagement, illustrated by the COINS 2010 conference and its use of social media tools. The framework aims to shift mindsets from scarcity to abundance, facilitating a culture of innovation and addressing social and economic challenges.Peirce Economic Frameworks
Peirce Economic FrameworksBetsey Merkel
油
This document provides an overview of Peircean Semeiotic, which was conceived by Charles Sanders Peirce to fill a void in scientific methodology. Peirce developed a hierarchical System of Science to provide a framework for scientific inquiry. At the highest level of abstraction was mathematics, and lower levels included logic, scientific philosophy, and conventional science. Peirce's triadic sign and system of science could provide a framework for developing measures of effectiveness for information fusion and intelligent systems, but his work remains largely unknown.Musician 2 0 3 0 4 0 Spellman
Musician 2 0 3 0 4 0 SpellmanBetsey Merkel
油
The document discusses the current challenges and opportunities for musicians in an industry marked by decline, emphasizing the distinction between the music 'industry' and the music 'trade.' It highlights the empowering forces allowing musicians to control production and distribution, as well as the importance of creative engagement in navigating today's music landscape. Additionally, it encourages musicians to view their careers through a lens of commitment to personal growth and creativity, despite the competition and changing dynamics in the industry.Coins2009 Paper 10 12 09
Coins2009 Paper 10 12 09Betsey Merkel
油
This document discusses the strategy of collaborative innovation networks (COINS) as an economic development tool for education, economic development, and workforce development. It proposes integrating COINS and a networked platform of civic forums, guided by research in collaboration science. This is intended to strengthen innovation in open source economic development by reconnecting people and ideas to legacy assets in colleges, universities, and libraries. The goal is to accelerate creativity, collaboration, and communication for addressing issues like education, employment, and sustainability on both local and global scales.Building community in the civic space 2011
Building community in the civic space 2011Betsey Merkel
油
The document outlines the concept of building collaborative communities within civic spaces to foster innovation and economic development, emphasizing the importance of open and neutral dialogue. It highlights various methods for creating these communities both online and offline, including the use of social media tools to connect individuals nationally and regionally. The document also encourages reflection on personal experiences with community and collaboration, while providing resources for further exploration of these ideas.Selling Innovation in a Risk Averse Environment
Selling Innovation in a Risk Averse EnvironmentRevelation Next
油
The document discusses strategies for selling innovative solutions in a risk-averse climate, emphasizing the importance of establishing trust and addressing client needs and pains. It introduces the 'Grand Unified Theory of Selling,' a customized training model for the market research industry, and presents guidelines for effective questioning to identify client needs. Ultimately, it highlights the necessity for sales professionals to minimize perceived risks while maximizing anticipated gains to foster client relationships and advance their careers.Introduction to JTBD at IXDS Design Expert Exchange
Introduction to JTBD at IXDS Design Expert ExchangeAndrej Balaz
油
The document discusses the concept of 'Jobs to Be Done' (JTBD), emphasizing that customers prioritize outcomes and experiences over product features when choosing a service or product. It highlights the importance of understanding customer behavior through interviews to identify the jobs they seek to accomplish and how they perceive their needs. The document presents a framework for creating actionable job statements and user stories to better align product offerings with customer needs.Personal Branding 2.20
Personal Branding 2.20Domer64
油
This document discusses personal branding and how to develop an effective personal brand. It defines personal branding as combining classic marketing and branding disciplines with what makes an individual uniquely themselves. It also outlines the key components of effective branding, including understanding the market context, identifying a point of difference, and communicating product benefits. Finally, it provides examples of how to translate traditional business branding concepts to a personal branding strategy.Knowing me, Selling me_May011
Knowing me, Selling me_May011Joao Coelho
油
The document discusses career planning and job searching. It recommends doing self-analysis to understand your skills and setting goals for your desired career path. It also suggests researching the current labor market trends, which include declining routine work and increasing demands for skills like collaboration. The document advises networking and using contacts efficiently in your job search, rather than just responding to want ads. It emphasizes writing a resume that highlights accomplishments and tailoring cover letters for specific positions. The goal is to find a job that matches your skills and values.DATING Your Customer - Customer Service for OFSA
DATING Your Customer - Customer Service for OFSAJames Feldman
油
The document outlines a customer service philosophy centered on 'd-a-t-i-n-g,' which emphasizes dazzling service, anticipating needs, treating families and employees with respect, and nurturing relationships. It advocates for innovation, continuous improvement, and personalizing experiences to differentiate from competitors. The key takeaway is that exceptional service and relationship-building lead to customer loyalty and business success.Motivating Your Ideal Customer 4 12
Motivating Your Ideal Customer 4 12Ellen Moran
油
The document discusses strategies to motivate and influence ideal customers by understanding their needs, values, and decision-making processes. It emphasizes the importance of connecting with customers from their perspective, using specific language that resonates with them, and employing techniques to decode their motivations. The article also highlights how to effectively position products and guide customers through the buying process to ensure satisfaction and loyalty.Business Lessons Learned
Business Lessons LearnedDigital Spark Marketing
油
The document outlines 10 business lessons learned over 35 years including putting people first, finding and developing talent, building on strengths and embracing change. It emphasizes the importance of continuous learning and adapting to change. Key relationships and trust are vital for business success. Differentiation and passion are important to stand out. Failure should not be feared but learned from through risk-taking and exploration.Accelerating Growth by Accelerating Adoption of Cloud Services
Accelerating Growth by Accelerating Adoption of Cloud ServicesSalesChannel International
油
The document emphasizes the necessity for businesses to adapt to digital disruption and challenges traditional complacency in selling strategies. It advocates for a growth mindset, encouraging sales professionals to focus on selling the problem rather than the solution and to adopt innovative selling techniques. Key themes include the urgency of change, the importance of understanding customer needs, and the need to navigate barriers caused by outdated organizational thinking.Cc your partner-april 11
Cc your partner-april 11LOGO Dynamics, Inc.
油
The document outlines essential strategies for effective marketing in the 21st century, emphasizing the importance of creating 'wow' moments to retain customer loyalty. It critiques outdated marketing beliefs and presents a new approach, focusing on relationship-building through engagement, permission-based marketing, and leveraging social media. Additionally, it encourages businesses to develop a distinctive brand identity and prioritize exceptional customer service to thrive in a value-oriented economy.2011 12-01 how to achieve predictable scalable revenue growth v1
2011 12-01 how to achieve predictable scalable revenue growth v1HubSpot
油
This document outlines a strategy for achieving predictable, scalable revenue growth through standardizing key aspects of the sales process. It recommends providing each salesperson with the same quantity and quality of sales-ready leads determined through data analysis. It also suggests ensuring all salespeople follow the same standardized sales process and use the same terminology. The document further advises hiring salespeople with consistent characteristics that fit the sales context and training all salespeople uniformly using a defined playbook. Implementing metrics, accountability, and data-driven processes is emphasized to optimize performance at each stage of the sales cycle.Creating Powerful Proposals - Groupmind, Inc.
Creating Powerful Proposals - Groupmind, Inc.John Sexton
油
The document outlines a workshop series by John A. Sexton focused on enhancing proposal writing skills to communicate the value of services effectively. It emphasizes the importance of understanding client needs and building trust while providing practical tips for improving proposals. The goal is to help participants create proposals that lead to better job opportunities and higher rates by focusing on value rather than just cost.Career transition_presentation
Career transition_presentationChris Martin
油
The document discusses the effective career advancement process. It provides tools and strategies for job seekers to optimize their job search, including developing a personal marketing message, networking effectively, preparing for interviews, negotiating job offers, and having success in the first 100 days of a new position. The goal is to help candidates move from their current position to their desired next role.Mappa company of distinction-june27
Mappa company of distinction-june27LOGO Dynamics, Inc.
油
The document outlines strategies for building a distinguished company through excellence in product, service, and marketing, emphasizing the importance of understanding customer needs and the evolving marketplace. It suggests that modern businesses must focus on creating 'wow' moments for clients while leveraging digital marketing tools and maintaining a strong brand identity. Key takeaways include the necessity of a marketing plan, the significance of customer experience, and the shift from traditional to permission-based marketing.Mastering target sales.pptx
Mastering target sales.pptxHarunorRashid74
油
The document discusses why people desire certain things like being the boss or achieving targets, and how to achieve success through efforts, skills, and turning skills into achievements. It also discusses concepts like knowledge, skills, jobs, needs, wants, and demands. It provides questions to test the reader and mentions strengths one should have. It discusses the need hierarchy and what jobs can provide at different levels of the hierarchy. It also discusses key qualities of top salespeople like ambition, courage, commitment, acting as a consultant, and continuous learning.More Related Content
Viewers also liked (8)
The Art of Earning -- WISE Symposium, Syracuse, NY
The Art of Earning -- WISE Symposium, Syracuse, NYTara Gentile
油
The document emphasizes the importance of blending artistic values with earning potential, advocating for artists to embrace both creativity and financial success. It outlines key strategies for artists to thrive, including using money purposefully, enriching customers, viewing sales as experiments, fostering ambition, and engaging in discussions about finances. Overall, it encourages a shift from a scarcity mindset to one of abundance and growth in the 21st-century economy.Understanding Continuous Design in F/OSS Projects
Understanding Continuous Design in F/OSS ProjectsBetsey Merkel
油
The document discusses continuous design practices in free/open source software (f/oss) projects, emphasizing the interwoven roles of users and developers in community-based design and redesign activities. It highlights the unique knowledge management infrastructures that facilitate ongoing collaboration and innovation, revealing that software specifications are often formed through collective input rather than predefined standards. The research findings challenge traditional software engineering principles by demonstrating that informal socio-technical processes can yield effective and high-quality software products.Healing The Mind
Healing The MindBetsey Merkel
油
The document discusses the convergence of contemporary psychology and Eastern Christian practices in the context of healing the mind, emphasizing a holistic approach to health that integrates body, mind, and soul. It highlights how mental health practitioners are increasingly recognizing the influence of spiritual practices on mental well-being and discusses various neurological insights from brain imaging studies that may inform therapeutic interventions. The text also explores traditional Christian practices like prayer and meditation, suggesting their relevance in modern therapeutic contexts for addressing issues like anxiety and depression.Contextual Transmedia Communications
Contextual Transmedia CommunicationsBetsey Merkel
油
The document discusses contextual transmedia communications and its role in fostering regional innovation through collaboration and knowledge sharing. It emphasizes the importance of connectivity, creativity, and community engagement, illustrated by the COINS 2010 conference and its use of social media tools. The framework aims to shift mindsets from scarcity to abundance, facilitating a culture of innovation and addressing social and economic challenges.Peirce Economic Frameworks
Peirce Economic FrameworksBetsey Merkel
油
This document provides an overview of Peircean Semeiotic, which was conceived by Charles Sanders Peirce to fill a void in scientific methodology. Peirce developed a hierarchical System of Science to provide a framework for scientific inquiry. At the highest level of abstraction was mathematics, and lower levels included logic, scientific philosophy, and conventional science. Peirce's triadic sign and system of science could provide a framework for developing measures of effectiveness for information fusion and intelligent systems, but his work remains largely unknown.Musician 2 0 3 0 4 0 Spellman
Musician 2 0 3 0 4 0 SpellmanBetsey Merkel
油
The document discusses the current challenges and opportunities for musicians in an industry marked by decline, emphasizing the distinction between the music 'industry' and the music 'trade.' It highlights the empowering forces allowing musicians to control production and distribution, as well as the importance of creative engagement in navigating today's music landscape. Additionally, it encourages musicians to view their careers through a lens of commitment to personal growth and creativity, despite the competition and changing dynamics in the industry.Coins2009 Paper 10 12 09
Coins2009 Paper 10 12 09Betsey Merkel
油
This document discusses the strategy of collaborative innovation networks (COINS) as an economic development tool for education, economic development, and workforce development. It proposes integrating COINS and a networked platform of civic forums, guided by research in collaboration science. This is intended to strengthen innovation in open source economic development by reconnecting people and ideas to legacy assets in colleges, universities, and libraries. The goal is to accelerate creativity, collaboration, and communication for addressing issues like education, employment, and sustainability on both local and global scales.Building community in the civic space 2011
Building community in the civic space 2011Betsey Merkel
油
The document outlines the concept of building collaborative communities within civic spaces to foster innovation and economic development, emphasizing the importance of open and neutral dialogue. It highlights various methods for creating these communities both online and offline, including the use of social media tools to connect individuals nationally and regionally. The document also encourages reflection on personal experiences with community and collaboration, while providing resources for further exploration of these ideas.Similar to Getajob (20)
Selling Innovation in a Risk Averse Environment
Selling Innovation in a Risk Averse EnvironmentRevelation Next
油
The document discusses strategies for selling innovative solutions in a risk-averse climate, emphasizing the importance of establishing trust and addressing client needs and pains. It introduces the 'Grand Unified Theory of Selling,' a customized training model for the market research industry, and presents guidelines for effective questioning to identify client needs. Ultimately, it highlights the necessity for sales professionals to minimize perceived risks while maximizing anticipated gains to foster client relationships and advance their careers.Introduction to JTBD at IXDS Design Expert Exchange
Introduction to JTBD at IXDS Design Expert ExchangeAndrej Balaz
油
The document discusses the concept of 'Jobs to Be Done' (JTBD), emphasizing that customers prioritize outcomes and experiences over product features when choosing a service or product. It highlights the importance of understanding customer behavior through interviews to identify the jobs they seek to accomplish and how they perceive their needs. The document presents a framework for creating actionable job statements and user stories to better align product offerings with customer needs.Personal Branding 2.20
Personal Branding 2.20Domer64
油
This document discusses personal branding and how to develop an effective personal brand. It defines personal branding as combining classic marketing and branding disciplines with what makes an individual uniquely themselves. It also outlines the key components of effective branding, including understanding the market context, identifying a point of difference, and communicating product benefits. Finally, it provides examples of how to translate traditional business branding concepts to a personal branding strategy.Knowing me, Selling me_May011
Knowing me, Selling me_May011Joao Coelho
油
The document discusses career planning and job searching. It recommends doing self-analysis to understand your skills and setting goals for your desired career path. It also suggests researching the current labor market trends, which include declining routine work and increasing demands for skills like collaboration. The document advises networking and using contacts efficiently in your job search, rather than just responding to want ads. It emphasizes writing a resume that highlights accomplishments and tailoring cover letters for specific positions. The goal is to find a job that matches your skills and values.DATING Your Customer - Customer Service for OFSA
DATING Your Customer - Customer Service for OFSAJames Feldman
油
The document outlines a customer service philosophy centered on 'd-a-t-i-n-g,' which emphasizes dazzling service, anticipating needs, treating families and employees with respect, and nurturing relationships. It advocates for innovation, continuous improvement, and personalizing experiences to differentiate from competitors. The key takeaway is that exceptional service and relationship-building lead to customer loyalty and business success.Motivating Your Ideal Customer 4 12
Motivating Your Ideal Customer 4 12Ellen Moran
油
The document discusses strategies to motivate and influence ideal customers by understanding their needs, values, and decision-making processes. It emphasizes the importance of connecting with customers from their perspective, using specific language that resonates with them, and employing techniques to decode their motivations. The article also highlights how to effectively position products and guide customers through the buying process to ensure satisfaction and loyalty.Business Lessons Learned
Business Lessons LearnedDigital Spark Marketing
油
The document outlines 10 business lessons learned over 35 years including putting people first, finding and developing talent, building on strengths and embracing change. It emphasizes the importance of continuous learning and adapting to change. Key relationships and trust are vital for business success. Differentiation and passion are important to stand out. Failure should not be feared but learned from through risk-taking and exploration.Accelerating Growth by Accelerating Adoption of Cloud Services
Accelerating Growth by Accelerating Adoption of Cloud ServicesSalesChannel International
油
The document emphasizes the necessity for businesses to adapt to digital disruption and challenges traditional complacency in selling strategies. It advocates for a growth mindset, encouraging sales professionals to focus on selling the problem rather than the solution and to adopt innovative selling techniques. Key themes include the urgency of change, the importance of understanding customer needs, and the need to navigate barriers caused by outdated organizational thinking.Cc your partner-april 11
Cc your partner-april 11LOGO Dynamics, Inc.
油
The document outlines essential strategies for effective marketing in the 21st century, emphasizing the importance of creating 'wow' moments to retain customer loyalty. It critiques outdated marketing beliefs and presents a new approach, focusing on relationship-building through engagement, permission-based marketing, and leveraging social media. Additionally, it encourages businesses to develop a distinctive brand identity and prioritize exceptional customer service to thrive in a value-oriented economy.2011 12-01 how to achieve predictable scalable revenue growth v1
2011 12-01 how to achieve predictable scalable revenue growth v1HubSpot
油
This document outlines a strategy for achieving predictable, scalable revenue growth through standardizing key aspects of the sales process. It recommends providing each salesperson with the same quantity and quality of sales-ready leads determined through data analysis. It also suggests ensuring all salespeople follow the same standardized sales process and use the same terminology. The document further advises hiring salespeople with consistent characteristics that fit the sales context and training all salespeople uniformly using a defined playbook. Implementing metrics, accountability, and data-driven processes is emphasized to optimize performance at each stage of the sales cycle.Creating Powerful Proposals - Groupmind, Inc.
Creating Powerful Proposals - Groupmind, Inc.John Sexton
油
The document outlines a workshop series by John A. Sexton focused on enhancing proposal writing skills to communicate the value of services effectively. It emphasizes the importance of understanding client needs and building trust while providing practical tips for improving proposals. The goal is to help participants create proposals that lead to better job opportunities and higher rates by focusing on value rather than just cost.Career transition_presentation
Career transition_presentationChris Martin
油
The document discusses the effective career advancement process. It provides tools and strategies for job seekers to optimize their job search, including developing a personal marketing message, networking effectively, preparing for interviews, negotiating job offers, and having success in the first 100 days of a new position. The goal is to help candidates move from their current position to their desired next role.Mappa company of distinction-june27
Mappa company of distinction-june27LOGO Dynamics, Inc.
油
The document outlines strategies for building a distinguished company through excellence in product, service, and marketing, emphasizing the importance of understanding customer needs and the evolving marketplace. It suggests that modern businesses must focus on creating 'wow' moments for clients while leveraging digital marketing tools and maintaining a strong brand identity. Key takeaways include the necessity of a marketing plan, the significance of customer experience, and the shift from traditional to permission-based marketing.Mastering target sales.pptx
Mastering target sales.pptxHarunorRashid74
油
The document discusses why people desire certain things like being the boss or achieving targets, and how to achieve success through efforts, skills, and turning skills into achievements. It also discusses concepts like knowledge, skills, jobs, needs, wants, and demands. It provides questions to test the reader and mentions strengths one should have. It discusses the need hierarchy and what jobs can provide at different levels of the hierarchy. It also discusses key qualities of top salespeople like ambition, courage, commitment, acting as a consultant, and continuous learning.Oprf Small Business Networking Event Chang Ehandouts052009
Oprf Small Business Networking Event Chang Ehandouts052009George Vukotich
油
The document discusses the importance of change in various formspolitical, economic, and socialhighlighting the necessity for businesses to adapt to these changes proactively. It emphasizes strategies for success, including understanding customer needs, setting clear goals, and building trust within networks. The author encourages businesses to analyze their environment through SWOT analysis and focus on relationships while being prepared for inevitable changes.Standing Above the Competition
Standing Above the CompetitionPierpont Communications
油
The document discusses how being different and standing out from competitors is important for a business's bottom line. It notes that businesses should find what uniquely distinguishes them through depth interviews and competitive research. The document then provides examples of how to communicate differences to potential clients, such as through thought leadership, sponsorships, valuable content, media relations, speaking engagements and hosted events. It emphasizes that businesses need to demonstrate their claims and not be afraid to be different in order to attract more leads, enhance their brand image, improve their closing rate, and retain clients.Marketing 101 for Job Hunters 2016 revised
Marketing 101 for Job Hunters 2016 revisedTerrence Seamon
油
Terrence H. Seamon provides advice on marketing yourself as a job hunter. He discusses that marketing is getting noticed by potential employers, demonstrating how you can solve their problems, and making it clear you are the right fit. Some key strategies include identifying target companies and developing relationships, showing your expertise through free work examples, and selling yourself as the solution to their needs. Overall, job hunting is about marketing yourself as a valuable brand through your team, expertise, vision, and solutions.Effective Networking
Effective Networkingwcjones2
油
This document discusses networking, sales, and job searching. It provides advice on using networking to increase job opportunities by expanding your contact base and establishing expertise. It also discusses that networking can help notify others of your job search and identify hidden job opportunities. The document also discusses that networking involves using social media, personal contacts, informational interviews, and networking events. Additionally, it discusses that marketing yourself, rather than selling yourself, may have better connotations for job seekers and involves highlighting your relevant skills to employers' needs. Finally, it provides tips for an effective elevator pitch or sales pitch during a job interview to promote your achievements and benefits you bring to employers.Discover the Power of WHY
Discover the Power of WHYJim Jubelirer
油
This document summarizes an event for business owners called "First Fridays" hosted by Jim Jubelirer, a business coach. The summary highlights that Jim has over 14 years of sales experience and coaches business owners. It also notes that through his coaching clients and seminars, over $1 million in new payroll has been added. Upcoming events are listed, including workshops on growth strategies and an intimate session with a top business coach. The document focuses on understanding human behavior and marketing to find the right customers through discovering one's core purpose or "why".ASO Presentation
ASO PresentationTara Mariea
油
The document introduces Tara Mariea and her career search approach. She graduated cum laude from Florida State University with degrees in business, marketing, and management information systems. Rather than traditionally job hunting, she strategizes creative ways to find career fits by conducting in-depth interviews, understanding consumer purchase processes, engaging people with brands, and determining where her skills align with companies. She pitches herself as a great candidate who is motivated, hard working, resourceful, and more. She asks if the recipient is open to trying things out as she enjoys their work and thinks they could be a perfect partner.Ad
Getajob
- 1. Get a job! How to Get Bigger Results by Examining Your Customers Smallest Needs #getajob
- 2. Im Tara Gentile and I believe you are the New Economy. #getajob
- 3. Our agenda: Understand the di鍖erence between "buy in" and "buy now." Learn how your big Why might be getting in the way of more sales. Discover the 4 categories of value and how to use them to better communicate with your prospects. Apply your customer's perspective to create o鍖ers that sell easily & messages that spread rapidly. Question & Answer #getajob
- 4. Theres a difference between... Getting buy in Getting the buy #getajob
- 5. This is true: People dont buy what you do, they buy why you do it. -- Simon Sinek, Start With Why #getajob
- 6. This is true: Purpose drives buy in. It gets attention. It motivates and excites. #getajob
- 7. This is true: But it doesnt help people to buy now. #getajob
- 8. Answers, outcomes, and functionality drive purchases. Get a job! #getajob
- 9. How do you communicate the value of your offers in a way your customers understand? Get a job! #getajob
- 10. We buy products to help us accomplish jobs. #getajob
- 11. Lets figure out what those jobs might be. It starts with a conversation. #getajob
- 12. Understand the market: Markets are conversations. Conversations among human beings sound human. The human voice is typically open, natural, and uncontrived. People recognize each other by the sound of this voice. -- The Cluetrain Manifesto #getajob
- 13. Understand the market: How would your client talk about their needs or questions to their friends, colleagues, or spouse? #getajob
- 14. Understand the market: Take the perspective of your Most Valued Customer. Write down everything you imagine her thinking on this topic. Only use 1st person. #getajob
- 15. Ask yourself: What job are you trying to help your customers accomplish? #getajob
- 16. Ask yourself: What are people going to stop doing once they start using your product? What does your product replace? What are they switching from? How did they do the job before your product came along? -- Jason Fried, 37Signals #getajob
- 17. Jobs fall into 4 categories. Behaviors I want to change the way I act from this to that. #getajob
- 18. Jobs fall into 4 categories. Behaviors Skills I want to change I want to learn the way I act from how to do this. this to that. #getajob
- 19. Jobs fall into 4 categories. Behaviors Skills I want to change I want to learn the way I act from how to do this. this to that. Beliefs I want to change the way I think about this. #getajob
- 20. Jobs fall into 4 categories. Behaviors Skills I want to change I want to learn the way I act from how to do this. this to that. Beliefs Identity I want to change I want to change the way I think who I am. about this. #getajob
- 21. The more concrete the job, the easier it is to sell. Identity I want to change who I am. Beliefs I want to change the way I think about this. Skills I want to learn how to do this. Behaviors I want to change the way I act from this to that. #getajob
- 22. Whats the job? Name the one job your customer wants to complete by putting it into one of the 4 categories: behaviors, skills, beliefs, identity. #getajob
- 23. #getajob
- 24. #getajob
- 25. #getajob
- 26. Whats the job? The key to successful product development: taking the perspective of your MVC & understanding the job she is trying to accomplish because theyve bought into your vision. #getajob
- 27. Whats the job? Look at your current product or service o鍖erings: Do they represent clear jobs your customers are trying to accomplish on the path to achieving your vision? #getajob
- 28. Recap: Use your big Why when youre trying to achieve buy in Speak to the jobs your customer is trying to get done when you want to achieve buy now Use your customers language to identify the job she needs to complete. Jobs fall into 4 categories: behaviors, skills, beliefs, and identity. #getajob
- 29. Identify opportunities based on your customers needs & desires in a way that leads to massive impact Evaluate your marketing, sales copy, and o鍖ers from your customers point of view to ensure success Communicate in a way that allows your message to spread rapidly and easily Apply your learning to content strategy, strategic partnerships, and your business model to create sustainable business growth bit.ly/nathaliecpp