getta ride, Cycle or Walk all the way
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The document announces an event called "getta Ride" to be held on August 19, 2012 from 8 am to 10 am. The event will encourage people to cycle or walk from Vidhana Soudha to Malleswaram 18th Cross Pre University Grounds in Bangalore. The organization behind the event has previously planted 4 million trees and distributed 25,000 sparrow nests. It also provides training in urban farming. The marketing strategy for the event includes radio ads, social media promotion, newspapers ads, videos, celebrity endorsements and sponsorships ranging from Rs. 3 lakh to Rs. 50,000. Contact information is provided at the end.
getta ride, Cycle or Walk all the way
- 1. “getta Ride” Cycle or Walk all the Way!
- 2. Date: August 19, 2012 Time: 8 am to 10 am Venue: Vidhana Soudha to Malleswaram 18th Cross Pre University Grounds Our Other Initiatives Reforestation – So far planted 4 million plants in the forest range Sparrow Campaign – Largest Survey on Sparrows and distributed 25000 Sparrow nests Urban Farming – Trained 2000 households to grow their own vegetables
- 3. Our Marketing Strategy Radio Jingle Tie up with Radio Fever Social Marketing on all the social networking Sites Hoardings across Bangalore Newspaper Ads Balloon Ads across Bangalore Flash Mob (UB City Mall and Orion Mall) Musical Album Release Celebrity Endorsements Testimonials Vehicular Advertisements T Shirts and Caps TV ads in Utv and Zoom tv Newspaper Articles Articles in magazines (Forbes Magazine) and online papers (Citizen Matters and India Together) Online Property portals Major Websites Video Releases
- 4. Featured in 31 Newspaper (Times of India, The Hindu, Financial Times, Deccan Chronicle, Prajavani, Kannada Prabha………and 8 TV Channels
- 8. Video Ads of 1st Edition 2011
- 9. Sponsors • Main Sponsor – 3 Lakh Rupees – Press Conference – Logo on all the T shirts/Caps – Advt on the 10 Hoardings on the major locations of Bangalore – Logo on the Back drop – Radio/TV mention – 1 Month Free ads in the online property portal – Advts on the UTV and Zoom TV – Visuals on the Music Album – Flash Mob – Placement of Standees at all the corporate offices
- 10. Sponsors Associate Sponsor – 2 Lakh Rupees 2 Press Conference Logo on the Back drop Radio/TV mention Advt on the Hoardings 1 Month Free ads in the online property portal Visuals on the Music Album Flash Mob Partners – 50,000 Rs 2 Press Conference Logo on the Back drop
- 11. Contact: Jai Kiran Aradhya - 9008483829 Nataraj - 9880295127 Dr Harish - 9980560099 Email: pam@getta.in www.getta.in/cycle