際際滷

際際滷Share a Scribd company logo
Healthy
Facebook
Heart
Using Facebook Insights
and Graph Search to create
content your (true) fans
will love
Avital Eidenbom - @avidavital
Brain
Avital Eidenbom - @avidavital
Brain
Heart
Avital Eidenbom - @avidavital
Brain
Heart
Blood
Avital Eidenbom - @avidavital
Blasting Broadcasts
Building Relationships
OR
Avital Eidenbom - @avidavital
Avital Eidenbom - @avidavital
Super Caf辿: Super Social Network!
http://youtu.be/WPZW8_ID-l4
Avital Eidenbom - @avidavital
Super Caf辿: Super Social Network!
http://youtu.be/WPZW8_ID-l4
Traditional Funnel Social Funnel
Avital Eidenbom - @avidavital
Product | Services
Traditional Funnel Social Funnel
Avital Eidenbom - @avidavital
Product | Services
Target Market
Traditional Funnel Social Funnel
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Traditional Funnel Social Funnel
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Traditional Funnel Social Funnel
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
Traditional Funnel Social Funnel
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
$
Traditional Funnel Social Funnel
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
$
Traditional Funnel Social Funnel
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
$
Pro鍖le Engaged Market
Traditional Funnel Social Funnel
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
$
Pro鍖le Engaged Market
Understand
Problems, Likes,
Social Habits
Traditional Funnel Social Funnel
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
$
Pro鍖le Engaged Market
Understand
Problems, Likes,
Social Habits
Build Relationships
with Customers Using
Relevant and
Engaging Content
Traditional Funnel Social Funnel
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
$
Pro鍖le Engaged Market
Understand
Problems, Likes,
Social Habits
Build Relationships
with Customers Using
Relevant and
Engaging Content
Offer Solutions or Luxuries
that your Product or Service
Provides
Traditional Funnel Social Funnel
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
$
Pro鍖le Engaged Market
Understand
Problems, Likes,
Social Habits
Build Relationships
with Customers Using
Relevant and
Engaging Content
Offer Solutions or Luxuries
that your Product or Service
Provides
Stay Top of Mind with Customers and
鍖rst choice when needing to make a
purchase (even if competitor sounds
better)
Traditional Funnel Social Funnel
Avital Eidenbom - @avidavital
Be sure youre logged into Facebook and
have access to the admin panel	

Click on See Insights
Avital Eidenbom - @avidavital
Avital Eidenbom - @avidavital
Avital Eidenbom - @avidavital
Avital Eidenbom - @avidavital
Discover Which Day	

AND Time of Day	

Your Fans are on Facebook the Most
Avital Eidenbom - @avidavital
Avital Eidenbom - @avidavital
Megaphone Ad
Avital Eidenbom - @avidavital
Megaphone Ad
Reached over 37K
CTR: .055% (above average)
Spent over $12
Result: 349 Actions
Avital Eidenbom - @avidavital
Megaphone Ad
Reached over 37K
CTR: .055% (above average)
Spent over $12
Result: 349 Actions
Funnel Ad
Avital Eidenbom - @avidavital
Megaphone Ad
Reached over 37K
CTR: .055% (above average)
Spent over $12
Result: 349 Actions
Funnel Ad
Reached over 12K
CTR: 2.197%
Spent over $10
Result: 446Actions
Avital Eidenbom - @avidavital
By time ad was over reached 32K people, 2K
Actions and CTR 1.5% ($70)
Avital Eidenbom - @avidavital
Re-Cap
Avital Eidenbom - @avidavital
SOCIAL
MEDIA
Re-Cap
Avital Eidenbom - @avidavital
SOCIAL
MEDIA
SOCIAL	

MEDIA
Re-Cap
NOT
Avital Eidenbom - @avidavital
SOCIAL
MEDIA
SOCIAL	

MEDIA
Re-Cap
NOT
Avital Eidenbom - @avidavital
Drop the megaphone and make it personal.
SOCIAL
MEDIA
SOCIAL	

MEDIA
Re-Cap
NOT
Avital Eidenbom - @avidavital
Drop the megaphone and make it personal.
Use Facebook Insights to 鍖nd out YOUR TRUE FANS
SOCIAL
MEDIA
SOCIAL	

MEDIA
Re-Cap
NOT
Avital Eidenbom - @avidavital
Drop the megaphone and make it personal.
Use Facebook Insights to 鍖nd out YOUR TRUE FANS
Post according toEngaged Fans behavior
SOCIAL
MEDIA
SOCIAL	

MEDIA
Re-Cap
NOT
Avital Eidenbom - @avidavital
Drop the megaphone and make it personal.
Use Facebook Insights to 鍖nd out YOUR TRUE FANS
Post according toEngaged Fans behavior
Use Facebook Graph Search to target Facebook Ads
Thank you so much for joining me
Avital Eidenbom
Creator of the Social Media Fitness Gym
The World of Social Media in a Language For the Rest Of Us
OrganicHybridSocialMedia.com	

avitaleidenbom.com | @avidavital
Avital Eidenbom - @avidavital

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