Getting emotional: MOO's first steps with affective interaction
?
1 like?1,128 views
This document discusses getting started with affective interaction design, which aims to intentionally design experiences that cater to users' emotional states and elicit emotional responses. It outlines MOO's first steps in this area, including conducting an affective audit to understand where they stand currently. The document also describes how MOO used the Self-Assessment Manikin (SAM) tool to measure users' self-reported pleasure, arousal, and dominance levels during experiences. They gained insights about both positive and negative aspects, and learned that measuring emotions is just a starting point that requires further exploration of impacts and a multi-dimensional approach.
Getting emotional: MOO's first steps with affective interaction
- 1. Getting emotional: Our first steps with affective interaction Terri Herbert | ExD Researcher @therbert
- 3. “Although many of us may think of ourselves as thinking creatures that feel, biologically we are feeling creatures that think” - Jill BolteTaylor Credit: steevithak
- 4. It’s about more than business cards Googlemoo.com MOO
- 5. Making our products can be an emotional investment 20 minutes Days
- 6. How we used SAM: 5 ways it worked, 5 takeaways *SAM = Self-Assessment Manikin
- 8. Affective interaction:The intentional design of experiences that cater for emotional states, and are capable of eliciting personal emotional responses.
- 9. Step 1: Where do we stand? Let’s do an affective audit
- 10. SAM: Emotional measurement tool
- 11. We used SAM* as a first step in *SAM = Self-Assessment Manikin
- 12. Pleasure
- 13. Activation
- 14. Dominance
- 15. Example output: Plot the experience through the journey Browse Build Buy
- 16. 5 ways it worked
- 17. 1. Dimensional baseline to build from
- 18. 2. New understanding of the good and the bad
- 19. 3. Cheap and easy, in a good way
- 20. 4. Quick and combinable
- 23. 1. People find it hard to identify and talk about emotions
- 24. 2. Emotions are not enough, what’s the impact
- 25. 3. Need to think multi- dimensional, get real
- 26. 4. Ethics:The grey, and the black and white
- 27. 5. It takes commitment
- 28. Thank you It’s been fun, let’s do it again