Getting Started: Marketing your business on Facebook
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This document provides an overview and agenda for a presentation on getting started with marketing on Facebook. The presentation will cover Four51's FanTools product, why Facebook is important now with over 800 million users, how to extend brand reach through fans, best practices for Facebook marketing, and growing, retaining, and monetizing fans. It will also cover features of FanTools like different promotion types, scheduling, reporting, and administration features.
![Promotions:
pro揃mo揃tion [pruh-moh-shuhn]
1.advancement in rank or position.
2.furtherance or encouragement.
3.the act of promoting.
4.the state of being promoted.
5.something devised to publicize or advertise a product, cause, institution, etc., as a brochure, free sample, poster,
television or radio commercial, or personal appearance.
Coupon/Flash Deal Group Buy
Information Post](https://image.slidesharecdn.com/webinar1129-111203122146-phpapp02/85/Getting-Started-Marketing-your-business-on-Facebook-18-320.jpg)
Getting Started: Marketing your business on Facebook
- 1. Getting Started Marketing Facebook Ryan Ruud Director of Marketing Bill Osteraas Vice President, Sales
- 2. Agenda Four51 Overview Why Facebook, Why Now? Understanding Reach Why Fans Connect With Brands on Facebook Getting Started on Facebook Best Practices Grow your fans Retain your fans Increase Revenue FanTools Overview Q&A plus online resources
- 3. Four51 Overview Founded 1999 Software as a Service for: Order Management (CommerceTools) Social Marketing (FanTools)
- 6. Why Facebook, Why Now 800 Million Active Users More than half are logged in on any given day More than 350 Million Users access Facebook from a mobile device Average user has 130 friends Opportunity to connect your brand and extend reach
- 7. Extend Your Reach A few fans Connected to an average of 130 friends Engaged consistently Extends your brand to new prospects
- 8. Extend Your Reach **Reach is calculated using a 20 post-per-month average with 1% action (like, comment, share) on content by fans. Liking, commenting and sharing unlocks the fan amplification effect (FAE). The average Facebook fan is connected to 130 people (FB Fan Average). Using the impressions formula below you can calculate the minimum potential reach for your business fan base. FAE * # Fans * FB Fan Average = Minimum Potential Reach
- 9. Why Fans Connect With Brands Because they are customers in real life To receive discounts and promotions To show their friend they support a brand To be the first to know whats going on with the brands they love Gain access to exclusive content 56% of fans are more likely to recommend a brand 51% of fans are more likely to buy a product Source: http://mashable.com/2011/09/12/consumers-interact-facebook/
- 10. Getting Started Marketing on Facebook Sign up! http://www.facebook.com/pages/create.php
- 11. Getting Started Marketing on Facebook Be Thorough
- 12. Getting Started Marketing on Facebook Plan & Execute
- 13. Best Practices Be Transparent Educate Use the platform Show off
- 14. Grow Your Fans Give a reason Socialize existing digital properties Synergy with print and other media Offline tactics
- 15. Retain Your Fans Vary your content Make the fan the star Be timely Reward your fans
- 16. Increase Your Revenue Provide incentive Promotions and Discounts Commerce
- 17. FanTools. Powering Promotions. FanTools powers your business promotions, giving you control of your web, social and mobile deals by delivering offers to your fans where you want, when you want, and the way you want.
- 18. Promotions: pro揃mo揃tion [pruh-moh-shuhn] 1.advancement in rank or position. 2.furtherance or encouragement. 3.the act of promoting. 4.the state of being promoted. 5.something devised to publicize or advertise a product, cause, institution, etc., as a brochure, free sample, poster, television or radio commercial, or personal appearance. Coupon/Flash Deal Group Buy Information Post
- 19. FanTools Promotion Publication Options Web Page Facebook Email Campaign Other
- 20. FanTools Promotion Notification Options FB Wall Customize message for each platform Twitter Fan Email Fan Opt-in Notification Fan SMS Text Email Campaign Other
- 21. FanTools Features Multiple promotion types: Coupon, Flash, Group Buy, Information Post Scheduling for publication date, expiration date, and promotion valid date Fan gating and profile gating capabilities Reporting & analytics for promotion view, print, and click as well as profile question responses Google Maps: deals show map with the locations where promotion is valid (coupon, group, flash) My Deals: fans can check the status of their Group Buys, print vouchers Fan Gate Profile Gate
- 22. Administration Features Self Administration for complete control over the number of promotions, the types of promotions, and the timing of promotions Group Buy requires set up of payment gateway via PayPal PayPal Website Payments Pro PayPal PayFlow Pro (for existing Internet Merchant Accounts) All funds go directly into customer merchant account no revenue split with Four51 Tiered Administration Administrators can create roles with specific permissions and can assign users to roles Administrators can create divisions (sub- organizations) and clients, with roles and users. White Label Option Available
- 23. Facebook & Four51 Resources four51.com facebook.com/Four51FanTools facebook.com/marketing Contact information: Ryan Ruud & Bill Osteraas