The document discusses Facebook Platform, which currently has over 52,000 applications and adds 140 new applications per day. Facebook Platform provides the underlying technologies that enable social networking and allows deep integration, new opportunities, and mass distribution of applications to Facebook's 175 million users. Anyone can create an application using technologies like HTML, JavaScript, PHP, and by following Facebook's guiding principles and leveraging integration points like the Canvas Page, Profile Box, and News Feed.
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Getting Started on Facebook Application Development by Endi Hamid
2. More than 52,000 applications currently available on Facebook Platform 140 new applications added per day More than 660,000 developers and entrepreneurs from more than 180 countries
3. FACEBOOK PLATFORM Operating system for social networking? Platform provides many of the important and underlaying technologies that enable the SOCIAL GRAPH.
5. DEEP INTEGRATION NEW OPPORTUNITY MASS DISTRIBUTION Same level of integration as internal Facebook developers Opportunity to distribute to a much larger audience 175 million chances
13. GUIDING PRINCIPLES Jay Goldmans short list. CREATE VALUE HELP USERS COMMUNICATE AND SHARE MORE EFFICIENTLY GENERATE MORE MEANINGFUL ACTIVITY PROVIDE VALUABLE INFORMATION TO USERS INCREASE USER TRUST
14. INTEGRATION POINTS Work the integration points like theres no tomorrow. (Jay Goldman Facebook Cookbook)
15. CANVAS PAGE PROFILE BOX INFO SECTIONS REQUESTS NOTIFICATIONS ATTACHMENTS & the PUBLISHER NEWS FEED TABS APPLICATION MENU APPLICATION DIRECTORY
16. CANVAS PAGE The area where we combine our masterpiece of interface design and elegant code creation