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Getting Started on Your Mixed-Reality Strategy
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
503
Getting Started on Your
Mixed-Reality Strategy
Chad Udell
Managing Partner
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
What Youll Learn
1. How popular trends in AR can apply to learning strategy
2. How to analyze AR products and identify common design patterns
3. How to plan for user experiences and expectations in order to
align user acceptance with organizational goals
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
First,
Some Clarification
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Virtual Reality
 Users control and navigate their
actions in a simulated environment.
 Fully Immersive.
Augmented
Reality
 Changes how the real world and
digital images/graphics intersect and
interact.
 Contextual. Enhances, not replaces
reality.
Source:
http://www.augment.com/blog/virtual-reality-vs-augmented-reality/
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Augmented
Reality
 Changes how the real world and
digital images/graphics intersect and
interact.
 Contextual. Enhances, not replaces
reality.
Source:
http://www.augment.com/blog/virtual-reality-vs-augmented-reality/
https://infinityleap.com/understanding-virtual-augmented-and-mixed-reality/
 Depends on a true blend of the
digital and real world.
 Deep, immersive, engaging.
 Easy to use and grasp. Tangible.
Mixed Reality
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Types of MR/AR / VR User Interactions
http://www.extremetech.com/gaming/222843-why-you-shouldnt-pre-order-an-oculus-rift
https://itunes.apple.com/us/app/geotravel-worldwide-travel/id365582380?mt=8
http://diccan.com/Images/bg_agra.jpg
Sources:
https://www.youtube.com/watch?v=jBriQMdcGVA
Private and Immersive
Public and Engaged with Environment
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Types of MR/AR/VR User InteractionsPrivatePublic
Immersive Environmental
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
We fight for the
user.
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Some Key Trends
www.gowithfloat.com Copyright 息 2017 Float. All rights reserved.
AR is Getting Used.
 SnapChat Filters and the clones
 High tech games and affordable drones
 Glasses, Tablets and Phones
Jarod Fitzgeralds
https://unsplash.com/@jfitzgearlds
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
The Snap Chat Effect
More people are
familiar with AR that
even before
because of the high
usage of filters in
SnapChat, MSQRD
and FaceSwap
Source:
Mary meeker Annual Report 2016
http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Upping the Integration
Pokemon Go
proved AR and
games are a great
match. Whats
next?
AR + Devices =
Drone Prix AR app
Source:
DJI
http://www.dji.com/newsroom/news/edgybees-launches-the-first-augmented-reality-game-for-dji-drone-users
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
The next generation of
products
Google, Apple, and
more are joining
startups like Daqri,
Meta, and ODG to
set the path
forward.
Source:
Daqri: http://daqri.com
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Design Patterns
www.gowithfloat.com Copyright 息 2017 Float. All rights reserved.
Heads-Up Display
Interaction Design Patterns
Source:
Inside Out: Interaction Design for Augmented Reality
by Joe Lamantia
http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php
Video:
https://www.youtube.com/watch?v=Jk8MxgjnkDM
www.gowithfloat.com Copyright 息 2017 Float. All rights reserved.
Tricorder
Interaction Design Patterns
Source:
Inside Out: Interaction Design for Augmented Reality
by Joe Lamantia
http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php
Video:
https://www.youtube.com/watch?v=JAjoKUKZcDc
Star Trek 息 2016 CBS Studios
www.gowithfloat.com Copyright 息 2017 Float. All rights reserved.
Holochess
Interaction Design Patterns
Source:
Inside Out: Interaction Design for Augmented Reality
by Joe Lamantia
http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php
Video:
https://www.youtube.com/watch?v=dmX0beLr-kM
Star Wars TM & 息 Lucasfilm Ltd. All Rights Reserved
www.gowithfloat.com Copyright 息 2017 Float. All rights reserved.
X-Ray Vision
Interaction Design Patterns
Source:
Inside Out: Interaction Design for Augmented Reality
by Joe Lamantia
http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php
Video:
https://www.youtube.com/watch?v=YoNfq-eIX_0
Superman 息 2016 DC Comics
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Challenges and
Constraints
www.gowithfloat.com Copyright 息 2017 Float. All rights reserved.
Challenges
Hardware and
Software
Considerations
Environmental
and Contextual
Considerations
Business
Considerations
www.gowithfloat.com Copyright 息 2017 Float. All rights reserved.
Choose Wisely
Copyright 息 2016 Float. All rights reserved.www.gowithfloat.com
Enable Users Mentally;
Dont Challenge Users
Physically
www.gowithfloat.com
Sources:
http://www.kitchme.com/googleglass
https://www.youtube.com/watch?v=nqRxXcuqed4
Copyright 息 2016 Float. All rights reserved.www.gowithfloat.com
Coach Up your Culture
by Focusing on the
Outcomes
www.gowithfloat.com
Sources:
http://rawpixel.com
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Business Impact
www.gowithfloat.com Copyright 息 2017 Float. All rights reserved.
Entertainment
Source:
http://www.polygon.com/2016/7/18/12214386/pokemon-go-in-central-park#0
http://www.flitetest.com/articles/vector-flight-controller-osd-basic-setup
http://www.hobbyking.com/hobbyking/store/__104708__Quanum_Fatshark_Gen
esis_HD_FPV_Goggle_w_Integrated_32_CH_5_8GHz_Diversity_Receiver.html
Daddy,
Forever.
my life has changed
www.gowithfloat.com Copyright 息 2017 Float. All rights reserved.
Customer Service
and Intelligent Products
Source:
http://www.huffingtonpost.com/2011/06/27/south-korea-virtual-supermarket_n_885150.html
https://www.youtube.com/watch?v=fGaVFRzTTP4
www.gowithfloat.com Copyright 息 2017 Float. All rights reserved.
Customer Service
and Intelligent Products
Source:
http://www.lowesinnovationlabs.com/
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Tips and Techniques
Conceptualization
Prototyping
Designing
User Testing
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
息 Matt Sundstrom http://blog.invisionapp.com/designing-humane-augmented-reality-user-experiences/
Human Behavior Considerations
Conceptualization
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Sources:
http://www.augmentedrealityvisor.com/applications/dashboard.html
http://www.lightninglaboratories.com/tcw/wp-content/uploads/2012/03/SXSW-gene-final.014.jpg
Non-Success
Conceptualization
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Sources:
http://www.microsoft.com/microsoft-hololens/en-us
http://glasstesla.com/
http://urbanwearables.technology/daqri-smart-helmet-augmented-reality-hard-hat/
http://www.laptopmag.com/articles/top-10-features-of-google-glass?slide=6
Successes
Conceptualization
www.gowithfloat.com Copyright 息 2017 Float. All rights reserved.
Prototyping
www.gowithfloat.com Copyright 息 2017 Float. All rights reserved.
Design for the Target Environment
Designing
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Designing
Take Your Work Outside
Version 1
Version 2
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Think About Design Differently
www.gowithfloat.com Copyright 息 2017 Float. All rights reserved.
User Testing
www.gowithfloat.com Copyright 息 2017 Float. All rights reserved.
Sharing your work
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Closing Thoughts
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
isnt about good screens, its about
- Golden Krishna
Source: www.nointerface.com/ The Best Interface is No Interface by Golden Krishna
experience designgood
experiences.good
When we let go of screen-based thinking, we
design purely to the needs of a person. After all,
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
- Tim Cook
Thoughts on ARWe have been and continue to invest a lot in this.
We are high on AR for the long run. We think
theres great things for customers and a great
commercial opportunity.
Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
Thank you!
Chad Udell
Managing Partner
gowithfloat.com
Copyright 息 2016 Float. All rights reserved.www.gowithfloat.com

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Getting Started on Your Mixed-Reality Strategy

  • 2. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com 503 Getting Started on Your Mixed-Reality Strategy Chad Udell Managing Partner
  • 3. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com What Youll Learn 1. How popular trends in AR can apply to learning strategy 2. How to analyze AR products and identify common design patterns 3. How to plan for user experiences and expectations in order to align user acceptance with organizational goals
  • 4. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com First, Some Clarification
  • 5. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Virtual Reality Users control and navigate their actions in a simulated environment. Fully Immersive. Augmented Reality Changes how the real world and digital images/graphics intersect and interact. Contextual. Enhances, not replaces reality. Source: http://www.augment.com/blog/virtual-reality-vs-augmented-reality/
  • 6. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Augmented Reality Changes how the real world and digital images/graphics intersect and interact. Contextual. Enhances, not replaces reality. Source: http://www.augment.com/blog/virtual-reality-vs-augmented-reality/ https://infinityleap.com/understanding-virtual-augmented-and-mixed-reality/ Depends on a true blend of the digital and real world. Deep, immersive, engaging. Easy to use and grasp. Tangible. Mixed Reality
  • 7. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Types of MR/AR / VR User Interactions http://www.extremetech.com/gaming/222843-why-you-shouldnt-pre-order-an-oculus-rift https://itunes.apple.com/us/app/geotravel-worldwide-travel/id365582380?mt=8 http://diccan.com/Images/bg_agra.jpg Sources: https://www.youtube.com/watch?v=jBriQMdcGVA Private and Immersive Public and Engaged with Environment
  • 8. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Types of MR/AR/VR User InteractionsPrivatePublic Immersive Environmental
  • 9. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com We fight for the user.
  • 10. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Some Key Trends
  • 11. www.gowithfloat.com Copyright 息 2017 Float. All rights reserved. AR is Getting Used. SnapChat Filters and the clones High tech games and affordable drones Glasses, Tablets and Phones Jarod Fitzgeralds https://unsplash.com/@jfitzgearlds
  • 12. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com The Snap Chat Effect More people are familiar with AR that even before because of the high usage of filters in SnapChat, MSQRD and FaceSwap Source: Mary meeker Annual Report 2016 http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php
  • 13. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Upping the Integration Pokemon Go proved AR and games are a great match. Whats next? AR + Devices = Drone Prix AR app Source: DJI http://www.dji.com/newsroom/news/edgybees-launches-the-first-augmented-reality-game-for-dji-drone-users
  • 14. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com The next generation of products Google, Apple, and more are joining startups like Daqri, Meta, and ODG to set the path forward. Source: Daqri: http://daqri.com
  • 15. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Design Patterns
  • 16. www.gowithfloat.com Copyright 息 2017 Float. All rights reserved. Heads-Up Display Interaction Design Patterns Source: Inside Out: Interaction Design for Augmented Reality by Joe Lamantia http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php Video: https://www.youtube.com/watch?v=Jk8MxgjnkDM
  • 17. www.gowithfloat.com Copyright 息 2017 Float. All rights reserved. Tricorder Interaction Design Patterns Source: Inside Out: Interaction Design for Augmented Reality by Joe Lamantia http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php Video: https://www.youtube.com/watch?v=JAjoKUKZcDc Star Trek 息 2016 CBS Studios
  • 18. www.gowithfloat.com Copyright 息 2017 Float. All rights reserved. Holochess Interaction Design Patterns Source: Inside Out: Interaction Design for Augmented Reality by Joe Lamantia http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php Video: https://www.youtube.com/watch?v=dmX0beLr-kM Star Wars TM & 息 Lucasfilm Ltd. All Rights Reserved
  • 19. www.gowithfloat.com Copyright 息 2017 Float. All rights reserved. X-Ray Vision Interaction Design Patterns Source: Inside Out: Interaction Design for Augmented Reality by Joe Lamantia http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php Video: https://www.youtube.com/watch?v=YoNfq-eIX_0 Superman 息 2016 DC Comics
  • 20. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Challenges and Constraints
  • 21. www.gowithfloat.com Copyright 息 2017 Float. All rights reserved. Challenges Hardware and Software Considerations Environmental and Contextual Considerations Business Considerations
  • 22. www.gowithfloat.com Copyright 息 2017 Float. All rights reserved. Choose Wisely
  • 23. Copyright 息 2016 Float. All rights reserved.www.gowithfloat.com Enable Users Mentally; Dont Challenge Users Physically www.gowithfloat.com Sources: http://www.kitchme.com/googleglass https://www.youtube.com/watch?v=nqRxXcuqed4
  • 24. Copyright 息 2016 Float. All rights reserved.www.gowithfloat.com Coach Up your Culture by Focusing on the Outcomes www.gowithfloat.com Sources: http://rawpixel.com
  • 25. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Business Impact
  • 26. www.gowithfloat.com Copyright 息 2017 Float. All rights reserved. Entertainment Source: http://www.polygon.com/2016/7/18/12214386/pokemon-go-in-central-park#0 http://www.flitetest.com/articles/vector-flight-controller-osd-basic-setup http://www.hobbyking.com/hobbyking/store/__104708__Quanum_Fatshark_Gen esis_HD_FPV_Goggle_w_Integrated_32_CH_5_8GHz_Diversity_Receiver.html Daddy, Forever. my life has changed
  • 27. www.gowithfloat.com Copyright 息 2017 Float. All rights reserved. Customer Service and Intelligent Products Source: http://www.huffingtonpost.com/2011/06/27/south-korea-virtual-supermarket_n_885150.html https://www.youtube.com/watch?v=fGaVFRzTTP4
  • 28. www.gowithfloat.com Copyright 息 2017 Float. All rights reserved. Customer Service and Intelligent Products Source: http://www.lowesinnovationlabs.com/
  • 29. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Tips and Techniques Conceptualization Prototyping Designing User Testing
  • 30. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com 息 Matt Sundstrom http://blog.invisionapp.com/designing-humane-augmented-reality-user-experiences/ Human Behavior Considerations Conceptualization
  • 31. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Sources: http://www.augmentedrealityvisor.com/applications/dashboard.html http://www.lightninglaboratories.com/tcw/wp-content/uploads/2012/03/SXSW-gene-final.014.jpg Non-Success Conceptualization
  • 32. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Sources: http://www.microsoft.com/microsoft-hololens/en-us http://glasstesla.com/ http://urbanwearables.technology/daqri-smart-helmet-augmented-reality-hard-hat/ http://www.laptopmag.com/articles/top-10-features-of-google-glass?slide=6 Successes Conceptualization
  • 33. www.gowithfloat.com Copyright 息 2017 Float. All rights reserved. Prototyping
  • 34. www.gowithfloat.com Copyright 息 2017 Float. All rights reserved. Design for the Target Environment Designing
  • 35. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Designing Take Your Work Outside Version 1 Version 2
  • 36. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Think About Design Differently
  • 37. www.gowithfloat.com Copyright 息 2017 Float. All rights reserved. User Testing
  • 38. www.gowithfloat.com Copyright 息 2017 Float. All rights reserved. Sharing your work
  • 39. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Closing Thoughts
  • 40. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com isnt about good screens, its about - Golden Krishna Source: www.nointerface.com/ The Best Interface is No Interface by Golden Krishna experience designgood experiences.good When we let go of screen-based thinking, we design purely to the needs of a person. After all,
  • 41. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com - Tim Cook Thoughts on ARWe have been and continue to invest a lot in this. We are high on AR for the long run. We think theres great things for customers and a great commercial opportunity.
  • 42. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com Thank you! Chad Udell Managing Partner gowithfloat.com Copyright 息 2016 Float. All rights reserved.www.gowithfloat.com