The document discusses strategies for developing a mixed-reality strategy. It begins by defining virtual reality, augmented reality, and mixed reality. It then discusses trends in AR, including increased consumer familiarity through Snapchat filters and games incorporating AR. The document outlines design patterns for AR applications and challenges to consider, such as hardware limitations. It concludes with tips for conceptualizing, prototyping, designing, and testing AR experiences and the business potential of AR in areas like customer service and entertainment.
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Getting Started on Your Mixed-Reality Strategy
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503
Getting Started on Your
Mixed-Reality Strategy
Chad Udell
Managing Partner
3. Copyright 息 2017 Float. All rights reserved.www.gowithfloat.com
What Youll Learn
1. How popular trends in AR can apply to learning strategy
2. How to analyze AR products and identify common design patterns
3. How to plan for user experiences and expectations in order to
align user acceptance with organizational goals
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First,
Some Clarification
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Virtual Reality
Users control and navigate their
actions in a simulated environment.
Fully Immersive.
Augmented
Reality
Changes how the real world and
digital images/graphics intersect and
interact.
Contextual. Enhances, not replaces
reality.
Source:
http://www.augment.com/blog/virtual-reality-vs-augmented-reality/
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Augmented
Reality
Changes how the real world and
digital images/graphics intersect and
interact.
Contextual. Enhances, not replaces
reality.
Source:
http://www.augment.com/blog/virtual-reality-vs-augmented-reality/
https://infinityleap.com/understanding-virtual-augmented-and-mixed-reality/
Depends on a true blend of the
digital and real world.
Deep, immersive, engaging.
Easy to use and grasp. Tangible.
Mixed Reality
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Types of MR/AR / VR User Interactions
http://www.extremetech.com/gaming/222843-why-you-shouldnt-pre-order-an-oculus-rift
https://itunes.apple.com/us/app/geotravel-worldwide-travel/id365582380?mt=8
http://diccan.com/Images/bg_agra.jpg
Sources:
https://www.youtube.com/watch?v=jBriQMdcGVA
Private and Immersive
Public and Engaged with Environment
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Types of MR/AR/VR User InteractionsPrivatePublic
Immersive Environmental
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We fight for the
user.
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Some Key Trends
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AR is Getting Used.
SnapChat Filters and the clones
High tech games and affordable drones
Glasses, Tablets and Phones
Jarod Fitzgeralds
https://unsplash.com/@jfitzgearlds
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The Snap Chat Effect
More people are
familiar with AR that
even before
because of the high
usage of filters in
SnapChat, MSQRD
and FaceSwap
Source:
Mary meeker Annual Report 2016
http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php
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Upping the Integration
Pokemon Go
proved AR and
games are a great
match. Whats
next?
AR + Devices =
Drone Prix AR app
Source:
DJI
http://www.dji.com/newsroom/news/edgybees-launches-the-first-augmented-reality-game-for-dji-drone-users
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The next generation of
products
Google, Apple, and
more are joining
startups like Daqri,
Meta, and ODG to
set the path
forward.
Source:
Daqri: http://daqri.com
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Design Patterns
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Heads-Up Display
Interaction Design Patterns
Source:
Inside Out: Interaction Design for Augmented Reality
by Joe Lamantia
http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php
Video:
https://www.youtube.com/watch?v=Jk8MxgjnkDM
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Tricorder
Interaction Design Patterns
Source:
Inside Out: Interaction Design for Augmented Reality
by Joe Lamantia
http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php
Video:
https://www.youtube.com/watch?v=JAjoKUKZcDc
Star Trek 息 2016 CBS Studios
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Holochess
Interaction Design Patterns
Source:
Inside Out: Interaction Design for Augmented Reality
by Joe Lamantia
http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php
Video:
https://www.youtube.com/watch?v=dmX0beLr-kM
Star Wars TM & 息 Lucasfilm Ltd. All Rights Reserved
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X-Ray Vision
Interaction Design Patterns
Source:
Inside Out: Interaction Design for Augmented Reality
by Joe Lamantia
http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php
Video:
https://www.youtube.com/watch?v=YoNfq-eIX_0
Superman 息 2016 DC Comics
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Challenges and
Constraints
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Challenges
Hardware and
Software
Considerations
Environmental
and Contextual
Considerations
Business
Considerations
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Enable Users Mentally;
Dont Challenge Users
Physically
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Sources:
http://www.kitchme.com/googleglass
https://www.youtube.com/watch?v=nqRxXcuqed4
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Coach Up your Culture
by Focusing on the
Outcomes
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Sources:
http://rawpixel.com
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Business Impact
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Entertainment
Source:
http://www.polygon.com/2016/7/18/12214386/pokemon-go-in-central-park#0
http://www.flitetest.com/articles/vector-flight-controller-osd-basic-setup
http://www.hobbyking.com/hobbyking/store/__104708__Quanum_Fatshark_Gen
esis_HD_FPV_Goggle_w_Integrated_32_CH_5_8GHz_Diversity_Receiver.html
Daddy,
Forever.
my life has changed
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Customer Service
and Intelligent Products
Source:
http://www.huffingtonpost.com/2011/06/27/south-korea-virtual-supermarket_n_885150.html
https://www.youtube.com/watch?v=fGaVFRzTTP4
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Customer Service
and Intelligent Products
Source:
http://www.lowesinnovationlabs.com/
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Tips and Techniques
Conceptualization
Prototyping
Designing
User Testing
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息 Matt Sundstrom http://blog.invisionapp.com/designing-humane-augmented-reality-user-experiences/
Human Behavior Considerations
Conceptualization
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Sources:
http://www.augmentedrealityvisor.com/applications/dashboard.html
http://www.lightninglaboratories.com/tcw/wp-content/uploads/2012/03/SXSW-gene-final.014.jpg
Non-Success
Conceptualization
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Sources:
http://www.microsoft.com/microsoft-hololens/en-us
http://glasstesla.com/
http://urbanwearables.technology/daqri-smart-helmet-augmented-reality-hard-hat/
http://www.laptopmag.com/articles/top-10-features-of-google-glass?slide=6
Successes
Conceptualization
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Closing Thoughts
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isnt about good screens, its about
- Golden Krishna
Source: www.nointerface.com/ The Best Interface is No Interface by Golden Krishna
experience designgood
experiences.good
When we let go of screen-based thinking, we
design purely to the needs of a person. After all,
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- Tim Cook
Thoughts on ARWe have been and continue to invest a lot in this.
We are high on AR for the long run. We think
theres great things for customers and a great
commercial opportunity.
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Thank you!
Chad Udell
Managing Partner
gowithfloat.com
Copyright 息 2016 Float. All rights reserved.www.gowithfloat.com