Getting started with email marketing geek girls
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This document provides an overview of email marketing best practices using Constant Contact. It discusses the importance of obtaining permission to build an email list, as well as strategies for growing a list organically through social media and on a website. The presentation emphasizes writing compelling subject lines, including calls to action in emails, and testing different content like images versus text. It also promotes taking a free 60-day trial of Constant Contact and provides the presenter's contact information.
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Best Practices
Best resolution for graphics in an email
All graphics on the internet are viewed at 72dpi no matter what the actual
graphic is. A higher res. will take longer to load so convert yours to 72 dpi.
Get your email opened - 60% people open email because of who sent it.
- Use a name the recipient will recognize
- Include your company name or brand
- Name your newsletter make it a community [Socialize]
Subject Line 30% people say subject line determines if they open it.
-Keep it short & simple, whats in it for the reader.
-You have 2 seconds or less
-30 40 characters including spaces, 5-8 words
Images Dont always download/show so always place text or a CTA
(Call to action) description for each.](https://image.slidesharecdn.com/gettingstartedwithemailmarketinggeekgirls-140325091633-phpapp02/85/Getting-started-with-email-marketing-geek-girls-15-320.jpg)
Getting started with email marketing geek girls
- 1. 息 2012 Email Marketing Getting Started with Constant Contact Sponsored by: Geek Girls
- 3. 息 2012 Todays Agenda ≒ Plain email vs Email Marketing ≒ CAN-SPAM Act ≒ Grow your list ≒ Best Practices ≒ Account details/Account To do Hands-on ≒ Q & A
- 8. 息 2012 Email Marketing Analytics
- 9. 息 2012 Create a new list
- 10. 息 2012 Have permission Nobody likes spam in their inbox. Spam on a cracker is. another story. ≒ Automatically unsubscribe and be removed from list ≒ From address is verified and identifies you as sender
- 11. 息 2012 How people can choose to join your list. 11 ≒ Text to join ≒ Sign-up on your website ≒ Join my list from Facebook ≒ Fill out form at your place of business
- 12. 息 2012 Opt in from your Facebook Page
- 13. 息 2012 Email & Social the perfect couple 3 Main Differences 1.Privacy and intimacy 2.Segmentation 3.Conversion Transactional Relational
- 14. 息 2012 After This Session ≒Eval with 60 day free trial ≒Email with resources and links Colorcop.net - Windows - Color Picker - Mac - http://www.macupdate.com/app/mac/34047/ colorpicker ≒Including a printer-friendly Guide ≒Socialize - Bi-weekly email from LizBESocial Quick action item aimed at extending your message, your brand, and your relationship with your customers.
- 15. 息 2012 Best Practices Best resolution for graphics in an email All graphics on the internet are viewed at 72dpi no matter what the actual graphic is. A higher res. will take longer to load so convert yours to 72 dpi. Get your email opened - 60% people open email because of who sent it. - Use a name the recipient will recognize - Include your company name or brand - Name your newsletter make it a community [Socialize] Subject Line 30% people say subject line determines if they open it. -Keep it short & simple, whats in it for the reader. -You have 2 seconds or less -30 40 characters including spaces, 5-8 words Images Dont always download/show so always place text or a CTA (Call to action) description for each.
- 16. 息 2012 Wow them with your Welcome 1. Welcome them and thank them for joining 2. Give them a reason to keep reading 3. Make them feel safe 4. Share one thing of value Set the proper expectations for subscribing to your newsletter
- 17. 息 2012 Download How to Wow them With Your Welcome
- 18. 息 2012 Mobile
- 19. 息 2012 Add a Call to Action
- 20. 息 2012 Calls to action for where to use product
- 21. 息 2012 Subject Line coordinated with image
- 22. 息 2012 Subject Line Intrigue
- 23. 息 2012 Image tells the story
- 24. 息 2012 BTC - Catchy Subject Line and image
- 25. 息 2012 Click Here to Shop Call to Action
- 26. 息 2012 Buy Now & a recipe for added Value
- 27. 息 2012 Lets Get Started! NCCOC-GUEST !chamber! http://bit.ly/StartTrial
- 29. 息 2012 Color Match Tools Colorcop.net Windows Color Picker Mac http://www.macupdate.com/ app/mac/34047/ colorpicker
- 31. 息 2012 Quick Start Promotion ≒ An email marketing template that matches your website, logo, brand, colors and business. ≒ Your first list contacts upload- our team will upload your first round of email contacts to get you started. ≒ Basic Account Set up Not satisfied within the first 30 days of your purchase? There's a 30-day money back guarantee! Purchase by March 30th and receive FREE ($200 value):
- 32. 息 2012 Buy Email Marketing Now Get 3 FREE months of: ≒ Run promotions and offers on Facebook with Social Campaigns ≒ Easily manage your events online with EventSpot ≒ Find out what your customers really think with Online Surveys and Polls Also receive FREE an email marketing template that matches your website, logo, brand, colors and business ($200 Value Free)
- 33. 息 2012 Website template match 33 web email
- 34. 息 2012 Lets Get Started! Start a free 60 Day Email Marketing Trial http://bit.ly/StartTrial
- 35. 息 2012 Liz Olimpio Constant Contact Authorized Local Expert lolimbio@lizbesocial.com www.twitter.com/LizBESocial www.LizBESocial.com www.facebook.com/LizBeSocial Thank you! Please hand completed forms to me before you leave.