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Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOOCMT SOLUTION
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This document discusses how CRM systems support sales but fail marketers by not providing end-to-end visibility and control over the lead lifecycle. It argues that marketing automation is needed to attract new leads, nurture prospects, and deliver sales-ready leads to CRM. Marketing automation incorporates CRM data and tracks website behavior to execute personalized campaigns across channels. It enables marketers to qualify leads, develop relationships, and generate revenue that can be attributed back to specific campaigns for measuring ROI. The document recommends selecting a marketing automation system that integrates with CRM, requires minimal support, and provides functionality that CRM lacks for tasks like lead scoring, automated nurturing, and multi-channel campaign management.
The document discusses developing a customer relationship management (CRM) strategy. It explains that a CRM strategy states how an organization intends to acquire, develop and retain a valuable customer base. Only 10-15% of companies truly understand the value of their customers. The document provides examples of CRM strategies that segment customers by value and profitability to target retention and acquisition programs. It also stresses that the CRM strategy must be aligned with other business strategies and fit within the overall brand proposition.
The document describes an Intelligent Monitoring System (IMS) that was developed to monitor operating data from telecommunication stations, factories, warehouses and other facilities. It integrates centralized and intelligent monitoring of parameters like energy, security, and environment. It updates the state and warnings to a management center via internet and displays the system state on an LCD screen. The IMS monitors and controls security, environment, energy usage and more. It allows remote management of equipment from anywhere via the network.
The document provides 60 marketing tips ranging from improving your online presence and branding to networking and client engagement strategies. Key tips include developing a unique identity that defines you, creating compelling marketing materials, maintaining an accessible online presence through blogging or podcasting, and brainstorming ways to provide useful news and information for your clients and community. The overall message is the importance of having a clear marketing strategy and plan that utilizes various online and offline tactics.
Soft skills are important for career success and include communication skills, teamwork, leadership, time management and stress management. Effective communication involves speaking clearly, writing well, presenting ideas appropriately, and considering body language and tone. Teamwork requires cooperating with others from diverse backgrounds to accomplish common goals. Leadership requires being clear in expectations, trusting oneself, and facing challenges positively.