Gigya Lead Gen Success Presentation
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Kyle Morris of Gigya presented how his company designs and runs sales development at scale. He focused on building and retaining a world class team. Kyle presented at the TOPO Sales Development Council Meeting held on May 18, 2014 at the Rosewood Hotel in Menlo Park, CA.
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A positive growth trend in B2B eCommerce is being driven by customer demand for convenience, cross-channel services, and an experience that delights. Digitally transforming the customer experience is critical to growth, but many organizations dont know where to start.
B2B companies must realize that the digital customer experience will determine success or failure. Fortunately, Perficient has you covered with expertise leveraging and integrating many of the leading marketing and commerce platform solutions to deliver extraordinary digital experiences.
Our webinar covered:
-Why customer experience management needs to be a keystone of your corporate strategy
-Key success factors to help you transform the B2B customer experience, including: personalization, search, mobile, content, user experience and more
-How to create a digital commerce roadmap with channels for all personas in your organization
-How Sitecore and InsiteCommerce provide consistent front-end marketing experiences with deep transaction system integration on the back end Key initiatives in the K&IM Portfolio
Key initiatives in the K&IM PortfolioCILIP
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Presentation from Stephen Phillips, Global Head of Business Information Services, Morgan Stanley providing an update on the work of the recently formed Knowledge & Information Management Special Interest Group. He provides additional insights into the new Chartered Knowledge Manager accreditation programme and work currently in hand to revisit the 1994 Hawley report, entitled Information as an Asset: the new board agenda.Sullivan and Cogliano Capabilties 1.22.16
Sullivan and Cogliano Capabilties 1.22.16Herb Cogliano
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Sullivan and Cogliano is a staffing firm with over 50 years of experience that provides IT professionals for infrastructure, development, and project solutions. They use a national recruiting model, proprietary database, and dedicated client teams to understand needs and find the right candidates. Sullivan and Cogliano aims to improve quality of life through relationships and focuses on teamwork, achievement, integrity, and innovation.Kelly Specialist Search Brochure
Kelly Specialist Search BrochureIvan Lim
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Kelly in Singapore has been partnering with companies for over 60 years to provide recruitment and talent solutions. They make over 21,000 placements annually for Singaporeans and permanent residents. Kelly has a global network of over 2,000 offices worldwide and provides employment to 560,000 people annually. Their specialized consultants have expertise in various industries and functions to help clients find the best talent.Kelly Specialist Search Brochure
Kelly Specialist Search BrochureDane Kapoor
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Kelly in Singapore has been partnering with companies for over 60 years to provide recruitment and talent solutions. They make over 21,000 placements annually for Singaporeans and permanent residents. Kelly has a global network of over 2,000 offices worldwide and provides employment to 560,000 people annually. Their specialized consultants have expertise in various industries and functions to help clients find the best talent.TRSearch presentation english version
TRSearch presentation english versiontrsearch
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The document provides an overview of TRSearch, an executive search and talent management firm. It summarizes the company's services as [1] executive search, management assessment, and interim executive search. It also outlines [2] their global network through partnerships and over 1,000 successful assignments. Finally, it describes [3] their team of 14 professionals and customized methodology for understanding client needs, identifying candidates, and negotiating placements.More from TOPO (6)
Target Account Marketing - Maria Pergolino (TOPO Demand Generation Council Ev...
Target Account Marketing - Maria Pergolino (TOPO Demand Generation Council Ev...TOPO
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The document provides guidance on developing a targeted account marketing strategy. It recommends identifying top accounts and key regions, building customer personas, and considering account scoring. It then discusses setting up systems to track success, running campaigns like display ads and direct mail targeted at specific accounts, and measuring results based on metrics like meetings with key contacts rather than generic leads. The overall strategy is to focus marketing efforts on the most important accounts through personalization, segmentation, and ensuring sales is engaged.Moving from Ecommerce to Lead Gen - Erich Ziegler (TOPO Demand Generation Cou...
Moving from Ecommerce to Lead Gen - Erich Ziegler (TOPO Demand Generation Cou...TOPO
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The document discusses RingCentral's transition from focusing on eCommerce to generating leads. It outlines the steps taken, including maintaining a metric-driven culture where channels are measured by leads and opportunities generated. RingCentral implemented the Sirius sales funnel model and developed infrastructure and content to support moving prospects through the funnel. It also opened up new lead generation channels and began segmenting leads. The funnel and lead generation strategies were aligned to better target prospects at different stages in the buyer's journey.Principles of Modern Marketing at NetSuite - Rob Israch (TOPO Demand Generati...
Principles of Modern Marketing at NetSuite - Rob Israch (TOPO Demand Generati...TOPO
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1) The document discusses principles of a modern marketing team at NetSuite, a cloud ERP software company. It outlines how NetSuite marketing focuses on sales-marketing alignment, a science-based approach, intent-based marketing, speed and agility.
2) Key aspects of NetSuite's marketing include generating over 50% of new sales leads, optimizing programs based on ROI data, focusing efforts on top performing channels, and identifying new growth opportunities from analytics.
3) The marketing team operates with speed and agility, constantly testing, optimizing, and changing course based on data, with a focus on repeatable and scalable processes.The Mechanics of Sales Development
The Mechanics of Sales DevelopmentTOPO
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Ralph Barsi of Achievers presented how he designs and runs world class sales development teams. He focused on some of the key metrics required to manage the team. Ralph presented at the TOPO Sales Development Council Meeting held on May 18, 2014 at the Rosewood Hotel in Menlo Park, CA.Sales and the Buyer: Why You Should Let the Buyer Design Your Sales Organization
Sales and the Buyer: Why You Should Let the Buyer Design Your Sales OrganizationTOPO
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The document discusses how companies should design their sales organizations and processes around their buyers' preferred buying experiences. It argues that most sales questions are best answered by understanding the buyer's perspective. Mapping the buying experience reveals how buyers want to purchase and allows tailoring sales and marketing accordingly. Rather than imposing standard sales models, companies should craft processes that facilitate each buyer's unique journey. Organizing sales teams to support buyers leads to more successful outcomes than relying solely on a sales leader's past experiences.The Buying Experience: The Most Important Thing in Sales and Marketing
The Buying Experience: The Most Important Thing in Sales and MarketingTOPO
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Companies that deliver great buying experiences grow 2X faster than their peers. If you work in sales, check out how you can create and deliver remarkable experiences for your buyers.Gigya Lead Gen Success Presentation
- 1. Techniques for Lead Gen Success
- 2. Proprietary & Confidential 2 Presentation Agenda Agenda (1 min) Gigya (2 min) Me (2 min) Talent (15 min) Find Train Retain Q&A (10 min)
- 3. Proprietary & Confidential 3 Gigya CONNECT COLLECT CONVERT Social Login Registration-as-a-Service Single Sign-on Social Privacy Identity Storage Social Sync Social Compliance Social Plugins Gamification NEXUS Partner Ecosystem
- 4. Proprietary & Confidential 4 700 Clients & 1.5B Consumers Gigya Highlights 700+ clients, including 45% of the comScore top 100 Technology reaches 1.5 billion consumers monthly Implemented in more than 40 countries Awards/Recognition ENTERPRISE MID-MARKET & EMERGING
- 5. Proprietary & Confidential 5 Me Contact Info: Kyle Morris Director of Operations at Gigya Kyle@gigya.com linkedin.com/in/kylemorris1 Background 3 Years at Gigya Undergrad at Oregon 4 Years as an Army Ranger
- 6. Proprietary & Confidential 6 Talent Find Gforce History Ratio Historical Current Gforce Profile Track Record of Success Capacity to do the job Cultural Fit Gen Y Challenges Attracting them Nacelink.com Business Development Interviewing Methods Retention Development
- 7. Proprietary & Confidential 7 Talent Train Expectations Entry Level Training Program Historical Current Successes Team Meeting quota by week 5 Pitfalls Salesforce LMS Cultural Too cool for school Cut-throat
- 8. Proprietary & Confidential 8 Talent Retain Expectations Entry Level Lots of upward mobility Culture Cycles Positive Feedback How to Deliver Book Rec: 5 Love Languages Acts of Service Words of Affirmation Gifts Quality Time Physical Touch Company Impact
- 9. Proprietary & Confidential 9 Me Contact Info: Kyle Morris Director of Operations at Gigya Kyle@gigya.com linkedin.com/in/kylemorris1