Crowdfunding and crowdsponsoring can harness the power of many individuals to fund creative projects and sponsor athletes or sports teams. By engaging large crowds of people who feel invested in the outcomes, these methods encourage authentic involvement through shared experiences and a sense of what's in it for each individual contributor. When applied to the arts, athletics, or civic planning, crowdfunding and crowdsponsoring can mobilize support from thousands of regular people and digital fans.
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