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Gingernet bonbon ppt

Jan Jilek
Jan Jilek

A front-loaded display advertising campaign used takeover banners on major news websites and floating banners on the 14 most visited news and lifestyle sites. Mobile banners were placed on the top 3 mobile websites using Google AdMobs. An attractive Bonbon website was created allowing online SIM card and voucher purchases. A Facebook Fan Page provided real-time customer support, reaching 6,000 fans within a week through social ads. A Twitter account also offered real-time support, complementing the website and Facebook presence.

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Gingernet bonbon ppt
Bonbon
Bonbon Display advertising Front-loaded campaign that started with full screen takeover web banners placed on homepages of leading news websites.
Bonbon Display advertising Along with takeover banners, creative jumbo floating and roll left banner formats were used, reaching the audience of 14 most visited news and lifestyle web sites in the target group.
Bonbon Display advertising An integral part of the campaign was mobile segment - banners were placed on the 3 most visited mobile web sites, with Google AdMobs as an innovative touch.
Bonbon Web page As a landing page an attractive yet simple Bonbon website was created. The web site allows users to purchase online Bonbon SIM cards and prepaid vouchers. Web site points to social media, Twitter and Facebook, where the user gets all the information from customer support that is 'always awake'.
Bonbon Facebook Fan Page Central point of interaction between the users and Bonbon customer support. Real time customer support on social network is the first of this kind among mobile operators in Croatia. In the first week the page has reached 6.000 fans. Promotion of Facebook Fan Page has been realised through Social Ad campaign.
Bonbon Twitter Real time online customer support is completed with Bonbon Twitter account.
Bonbon Links Web site: www.bonbon.com.hr Facebook Fan Page: http://www.facebook.com/mojbonbon Twitter: http://twitter.com/mojbonbon Youtube channel: http://www.youtube.com/user/bonbonifikacija
Gingernet bonbon ppt

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Gingernet bonbon ppt

  • 3. Bonbon Display advertising Front-loaded campaign that started with full screen takeover web banners placed on homepages of leading news websites.
  • 4. Bonbon Display advertising Along with takeover banners, creative jumbo floating and roll left banner formats were used, reaching the audience of 14 most visited news and lifestyle web sites in the target group.
  • 5. Bonbon Display advertising An integral part of the campaign was mobile segment - banners were placed on the 3 most visited mobile web sites, with Google AdMobs as an innovative touch.
  • 6. Bonbon Web page As a landing page an attractive yet simple Bonbon website was created. The web site allows users to purchase online Bonbon SIM cards and prepaid vouchers. Web site points to social media, Twitter and Facebook, where the user gets all the information from customer support that is 'always awake'.
  • 7. Bonbon Facebook Fan Page Central point of interaction between the users and Bonbon customer support. Real time customer support on social network is the first of this kind among mobile operators in Croatia. In the first week the page has reached 6.000 fans. Promotion of Facebook Fan Page has been realised through Social Ad campaign.
  • 8. Bonbon Twitter Real time online customer support is completed with Bonbon Twitter account.
  • 9. Bonbon Links Web site: www.bonbon.com.hr Facebook Fan Page: http://www.facebook.com/mojbonbon Twitter: http://twitter.com/mojbonbon Youtube channel: http://www.youtube.com/user/bonbonifikacija