Giving a Facelift to a 100 Year Old Brand Through Social Media
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Lessing-Flynn, the U.S.'s 3rd oldest advertising agency is going through a fundamental shift in how they do business. However, the story and the message are the same. The AdMavericks.com blog is one of the largest Iowa blogs and this growth has happened over the course of ten months. This presentation was built and presented by Josh Fleming, Lessing-Flynn's Interactive Marketing Director. It was first presented at Highlight Midwest Des Moines on Oct 23, 2009.
Giving a Facelift to a 100 Year Old Brand Through Social Media
- 1. Giving a Facelift to a 100-Year-Old Brand Through Social Media
- 3. 30 Seconds About Me
- 4. 30 More Seconds About MeBusiness / Client Experience
- 5. 2008 Business RealitiesDemise of traditional mediaClient budget cutsInteractive opportunities on the riseWTF is social media?
- 6. So what do you know about Lessing- Flynn?
- 7. Dont hear muchTheyre oldDont hear anything badTheyre survivorsWho?
- 8. A Brief Look at a Long HistoryFounded in 1907 by Paul Lessing
- 10. 3rd Oldest Ad Agency in U.S.A Brief Look at a Long History
- 16. Two constant truths over 100 yearsLessing-Flynn helps brands tell their storyAt Lessing-Flynn, its all about the people you work with
- 17. How do we tell that story online?
- 19. Web site The Internal sellWe need a new Web site that:Tells the same story in a new wayEmphasizes the professionals who work at Lessing-Flynn
- 22. Social Media - The Internal Sell
- 23. Practicing what we preachIf were going to sell interactive and social media, we have to practice what we preach!
- 24. Social Media StrategyGenerate content that offers strong opinions about marketing in an effort to: Further communications with our clients Reach new business prospectsBe a participating voice in the industryImprove brand awareness Increase site traffic
- 29. Results of Social Media(since launch Jan 2009)
- 30. SyndicationResults of Social Media(since launch Jan 2009)
- 31. Results of Social Media(since launch Jan 2009)RankingsTop 1% of all blogs 100 Fastest growing blogsResults of Social Media(since launch Jan 2009)First ten months:20,000 plus blog views155 posts 200 plus comments2000 people per month
- 32. Results of Social Media(since launch Jan 2009)Search Rankings:Des Moines Ad Agency 2nd listing after Super PagesIowa Social Media1st and 2nd listings
- 33. Results of Social Media(since launch Jan 2009)Bottom lineI found you through this blog has generated:Ten New Business MeetingsFour New PAYING Clients!
- 34. Web Traffic Results(since launch of social media Jan 2009)Traffic to Web siteSite Visits+80%Page Views+33%Time on site+1:24
- 35. Whats Next?StrategyFoundationExecutionContent Development SupportAnalysis ROI
Editor's Notes
- #12: Melting Pot written in 1911-1912