Glassdoor Summit: Lisa Smith-Strother
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2016 Glassdoor Summit Lisa SmithStrother, Global Head of Employer Branding and Diversity Talent Attraction at Ericsson The Role of Social Advocacy in Diversity & Inclusion Recruiting https://www.youtube.com/watch?v=IdsqQMV4V_0
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Glassdoor Summit: Lisa Smith-Strother
- 1. HCI Boston | May 3, 2016 | Page 1 Lisa Smith-Strother Head of Global Employer Brand,! Recruitment Marketing & Diversity! Talent Acquisition at Ericsson
- 2. Introductions Lisa Smith-Strother Global Head of Employer Branding, Social/Digital Careers Channels, and Diversity Talent Acquisition My Background ≒ Over 15 years of consumer marketing in Financial Services with American Express, Natwest Bank, and others ≒ Transferred my marketing expertise to Employer Branding nearly 10 years ago ≒ Ive been leading Ericssons Global Employer Branding for over 2 years
- 3. Ericsson is shaping the Networked Society through conducting business in the areas of Networks, IT, Cloud, Media and Industries
- 4. Ericsson Internal | 2016-09-12 | Page 4 Ericsson at a glance 39,000 23,700 66,000 2.5 billion 1 billion 180 116,000 Subscribers managed by us Subscribers supported by us Services professionals Employees Countries with customers R&D Employees Patents In R&D $33 Billion Net Sales $5 Billion NETWORKS Create one network for a million different needs IT Transform IT to accelerate business agility MEDIA Delight the TV consumer every day INDUSTRIES Connect industries to accelerate performance Full year 2015 figures Developers of Bluetooth 40% of Mobile Traffic
- 5. 30%women at all levels by 2020 40%of our workforce are under the age of 35 89%of our employees are proud to say that they work for Ericsson 86%of all nationalities represented in Ericsson
- 6. HCI Boston | May 3, 2016 | Page 6 An award-winning Employer Brand
- 7. HCI Boston | May 3, 2016 | Page 7 Setting the stage
- 8. HCI Boston | May 3, 2016 | Page 8 At employees fingertips Our Employer Brand Infographic
- 9. HCI Boston | May 3, 2016 | Page 9 In October 2015 we introduced Ericsson Sees the Real You We activated the You
- 10. HCI Boston | May 3, 2016 | Page 10 We activated the you across different backgrounds with a cultural journeys eBook
- 11. HCI Boston | May 3, 2016 | Page 11 We Created Excitement and Employee Engagement
- 12. HCI Boston | May 3, 2016 | Page 12 We Created Excitement With Social Media
- 13. HCI Boston | May 3, 2016 | Page 13 We Got Employees Involved by Telling Their Story
- 14. HCI Boston | May 3, 2016 | Page 14 And they loved it. ≒Over 56 countries represented ≒Diversity sentiment in October: 71% positive, 25% neutral ≒Impressions: 8,000,000+ ≒Engagements: 282,392 ≒Total clicks: 250,000+ ≒Average cost per click: $0.02 It was so successful we decided to use it as the theme for all D&I activities at Ericsson in 2016
- 15. HCI Boston | May 3, 2016 | Page 15 Fostering Engagement
- 16. HCI Boston | May 3, 2016 | Page 16 Girls in ICT Day CareersBlog
- 17. HCI Boston | May 3, 2016 | Page 17 International Womens Day
- 18. HCI Boston | May 3, 2016 | Page 18 World Day for Culture Diversity Thank for small space but so big to share the great thing. - Kaweesak K (South East Asia) Thank you very much for this great initiative! Viktor M (North & Central Europe) Music represents the culture and we cherish our culture in better way by loving music. I am sharing one of my composition (Kannada song) Nannee preetiya; Atresh S (India)
- 19. HCI Boston | May 3, 2016 | Page 19 On Site Events
- 20. HCI Boston | May 3, 2016 | Page 20 Getting the word out
- 21. HCI Boston | May 3, 2016 | Page 21 . In addition to our careers page, social media has proven very successful allowing us to stay highly engaged with our followers across numerous platforms
- 22. HCI Boston | May 3, 2016 | Page 22 Targeted Posts
- 23. HCI Boston | May 3, 2016 | Page 23 Virtual Career Chats Recruiters and leaders engage with viewers virtually and answer users questions in the comments section of the video
- 24. HCI Boston | May 3, 2016 | Page 24 Instagram Takeovers
- 25. HCI Boston | May 3, 2016 | Page 25 Gami鍖cation ≒Engaging women in tech ≒Interactive quizzes that highlight women in tech content
- 26. HCI Boston | May 3, 2016 | Page 26 Social Advocacy Platform Shares Impressions Engaged Members We are just getting started leveraging our employees social network and amplifying Ericssons brand
- 27. HCI Boston | May 3, 2016 | Page 27 O鍖ine and Outdoor
- 28. HCI Boston | May 3, 2016 | Page 28 We Integrated Social Media
- 29. HCI Boston | May 3, 2016 | Page 29 Mobile Media Impressions: 771,208 Engagements: 9,029 Clicks: 8,802 Job search traffic
- 30. HCI Boston | May 3, 2016 | Page 30 Change is Happening
- 31. HCI Boston | May 3, 2016 | Page 31 Looking towards the future
- 32. HCI Boston | May 3, 2016 | Page 32 Sticking It to Gender Stereotypes
- 33. HCI Boston | May 3, 2016 | Page 33 Declined candidates exit with limited to no further engagement Candidate Care - After the Interview Thousands of Declined candidates Thousands of Declined candidatesThousands of Applicants Thousands of Applicants Declined candidates are directed to a branded Ericsson portal with ongoing engagement for: ≒ Resume Building ≒ Personal Branding ≒ Networking Development ≒ Job Search Skill Building ≒ Interview Training Positive impact = positive feedback BeforeAfter With Candidate Care Reviews Matter 92% of job seekers trust word-of-mouth over advertising. The recruitment process doesnt end when a candidate is rejected. Protecting our Employer Brand
- 34. HCI Boston | May 3, 2016 | Page 34 A Fresh Ericsson Voice Check our social media channels for my debut soon!
- 36. HCI Boston | May 3, 2016 | Page 36 The takeaway? Be innovative, take chances and allow employees to participate and promote your brand in their own voice.
- 37. HCI Boston | May 3, 2016 | Page 37 www.Ericsson.com/careers Lisa.Smith-Strother@Ericsson.com