Gli 2011
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The document discusses the changing media consumption habits of audiences, especially younger audiences. It notes that audiences now trust unknown peers online more than experts and cultural experiences are not complete until shared online. Additionally, 70% of digital content will be user-generated rather than from professionals. The document addresses how museums and cultural institutions can engage these new types of audiences through prioritizing engagement, building constituencies that include user-creators, and sharing content widely online.
Gli 2011
- 1. The Museum an open source future? Getty Leadership Institute 03.18.11 Douglas McLennan Editor, ArtsJournal.com mclennan@artsjournal.com T @AJDoug www.artsjournal.com/diacritical Monday, March 28, 2011
- 2. Todays agenda Monday, March 28, 2011
- 3. Todays agenda Monday, March 28, 2011
- 4. Todays agenda Monday, March 28, 2011
- 5. Todays agenda Whats changed Monday, March 28, 2011
- 6. Todays agenda Whats changed Just who are these people? Monday, March 28, 2011
- 7. Todays agenda Whats changed Just who are these people? break Monday, March 28, 2011
- 8. Todays agenda Whats changed Just who are these people? break Ten ways of looking at this Monday, March 28, 2011
- 9. Todays agenda Whats changed Just who are these people? break Ten ways of looking at this lunch Monday, March 28, 2011
- 10. Todays agenda Whats changed Just who are these people? break Ten ways of looking at this lunch Models for the new paradigm Monday, March 28, 2011
- 11. Monday, March 28, 2011
- 12. Monday, March 28, 2011
- 13. (206) 898-7656 Tyranny of Choice Monday, March 28, 2011
- 14. (206) 898-7656 Monday, March 28, 2011
- 15. (206) 898-7656 Monday, March 28, 2011
- 16. (206) 898-7656 Fatigue Monday, March 28, 2011
- 17. (206) 898-7656 Mass to Niche Monday, March 28, 2011
- 18. (206) 898-7656 Mass to Niche Monday, March 28, 2011
- 19. (206) 898-7656 Mass to Niche 40% 50% 60% Monday, March 28, 2011
- 20. Monday, March 28, 2011
- 21. Monday, March 28, 2011
- 22. 1990s $25 Billion Largest expansion of the arts economy in American history Monday, March 28, 2011
- 23. (206) 898-7656 Monday, March 28, 2011
- 24. Text Monday, March 28, 2011
- 25. Text Monday, March 28, 2011
- 26. 40,000 copies Text Monday, March 28, 2011
- 27. Manufacturing Economy Monday, March 28, 2011
- 28. Distribution Economy Monday, March 28, 2011
- 29. Service Economy Monday, March 28, 2011
- 30. Experience Economy Monday, March 28, 2011
- 31. (206) 898-7656 Monday, March 28, 2011
- 32. (206) 898-7656 Attention Economy Monday, March 28, 2011
- 33. (206) 898-7656 Monday, March 28, 2011
- 34. (206) 898-7656 Intention Economy Monday, March 28, 2011
- 35. Monday, March 28, 2011
- 36. Monday, March 28, 2011
- 37. Too many places to talk Monday, March 28, 2011
- 38. Monday, March 28, 2011
- 39. So who are these people... and what do they want? Monday, March 28, 2011
- 40. 50,000 hours Monday, March 28, 2011
- 41. Americas Average daily media consumption - 2010 Monday, March 28, 2011
- 42. Americas Average daily media consumption - 2010 > Ten hours/day Monday, March 28, 2011
- 43. Monday, March 28, 2011
- 44. Monday, March 28, 2011
- 45. (206) 898-7656 Cultural Choice 12-24 Demographic Curb Center, Vanderbilt University USC Annenberg School Center for the Digital Future Monday, March 28, 2011
- 46. (206) 898-7656 Cultural Choice 12-24 Demographic Curb Center, Vanderbilt University USC Annenberg School Center for the Digital Future Monday, March 28, 2011
- 47. (206) 898-7656 Cultural Choice 12-24 Demographic Community is at the center of their internet experience Curb Center, Vanderbilt University USC Annenberg School Center for the Digital Future Monday, March 28, 2011
- 48. (206) 898-7656 Cultural Choice 12-24 Demographic Community is at the center of their internet experience Trust unknown peers more than experts Curb Center, Vanderbilt University USC Annenberg School Center for the Digital Future Monday, March 28, 2011
- 49. (206) 898-7656 Cultural Choice 12-24 Demographic Community is at the center of their internet experience Trust unknown peers more than experts First generation that watches less TV than the one ahead of it; prefers online experience Curb Center, Vanderbilt University USC Annenberg School Center for the Digital Future Monday, March 28, 2011
- 50. (206) 898-7656 Cultural Choice 12-24 Demographic Community is at the center of their internet experience Trust unknown peers more than experts First generation that watches less TV than the one ahead of it; prefers online experience Use social networks to communicate; dont use email and think its for their parents Curb Center, Vanderbilt University USC Annenberg School Center for the Digital Future Monday, March 28, 2011
- 51. (206) 898-7656 Trust vs. Editorial Control Forrester Research Monday, March 28, 2011
- 52. (206) 898-7656 Trust vs. Editorial Control Forrester Trust Research Monday, March 28, 2011
- 53. (206) 898-7656 Trust vs. Editorial Control Community Editorial Control Forrester Trust Research Monday, March 28, 2011
- 54. (206) 898-7656 Trust vs. Editorial Control Community Editorial Control Forrester High Trust Research Monday, March 28, 2011
- 55. (206) 898-7656 Trust vs. Editorial Control Low Community Editorial Control Forrester High Trust Low Research Monday, March 28, 2011
- 56. (206) 898-7656 Trust vs. Editorial Control Low Community Editorial Control Forrester High Trust Low Research Monday, March 28, 2011
- 57. (206) 898-7656 Trust vs. Editorial Control Low Community Editorial Control InteractiveMedia Forrester High Trust Low Research Monday, March 28, 2011
- 58. (206) 898-7656 Trust vs. Editorial Control Low Traditional Media Community Editorial Control InteractiveMedia Forrester High Trust Low Research Monday, March 28, 2011
- 59. Monday, March 28, 2011
- 60. (206) 898-7656 Mobile Culture - Texting - Monday, March 28, 2011
- 61. (206) 898-7656 Mobile Culture - Texting - the average teenager sent 3,339 texts in May Monday, March 28, 2011
- 62. (206) 898-7656 Mobile Culture Monday, March 28, 2011
- 63. (206) 898-7656 Mobile Culture 22% of teenagers say SMS is easier than a phone call. Monday, March 28, 2011
- 64. (206) 898-7656 Mobile Culture 22% of teenagers say SMS is easier than a phone call. Voice usage has decreased by 14% among teens and is decreasing in all age groups under 55. Monday, March 28, 2011
- 65. Monday, March 28, 2011
- 68. 500 million users 50 percent of users log on every day Average user has 130 friends Monday, March 28, 2011
- 69. 500 million users 50 percent of users log on every day Average user has 130 friends Members watched 35 billion videos in September (average viewing time: 4.4 minutes) Monday, March 28, 2011
- 70. 500 million users 50 percent of users log on every day Average user has 130 friends Members watched 35 billion videos in September (average viewing time: 4.4 minutes) Average user creates 90 pieces of content per month Monday, March 28, 2011
- 71. 500 million users 50 percent of users log on every day Average user has 130 friends Members watched 35 billion videos in September (average viewing time: 4.4 minutes) Average user creates 90 pieces of content per month Members uploaded 20 million videos in April Monday, March 28, 2011
- 72. 500 million users 50 percent of users log on every day Average user has 130 friends Members watched 35 billion videos in September (average viewing time: 4.4 minutes) Average user creates 90 pieces of content per month Members uploaded 20 million videos in April 30 billion pieces of content shared/month Monday, March 28, 2011
- 73. (206) 898-7656 Major Cultural Shift Monday, March 28, 2011
- 74. (206) 898-7656 Major Cultural Shift 70% of the digital universe this year will be generated not by professionals... Monday, March 28, 2011
- 75. (206) 898-7656 Major Cultural Shift 70% of the digital universe this year will be generated not by professionals... but by users... Monday, March 28, 2011
- 76. (206) 898-7656 Text Monday, March 28, 2011
- 77. (206) 898-7656 Monday, March 28, 2011
- 78. (206) 898-7656 Books published in the US (2009) Traditional Publishers Self Published Monday, March 28, 2011
- 79. (206) 898-7656 Books published in the US (2009) 288,000 Traditional Publishers Self Published Monday, March 28, 2011
- 80. (206) 898-7656 Books published in the US (2009) 764,000 288,000 Traditional Publishers Self Published Monday, March 28, 2011
- 81. (206) 898-7656 Monday, March 28, 2011
- 82. (206) 898-7656 Self-published books in the United States 764,000 174,000 285,000 2007 2008 2009 Monday, March 28, 2011
- 83. Monday, March 28, 2011
- 84. (206) 898-7656 These are people for whom signi鍖cant cultural experiences arent complete until they share them Monday, March 28, 2011
- 85. (206) 898-7656 Monday, March 28, 2011
- 86. (206) 898-7656 Monday, March 28, 2011
- 87. Pre-Boomers Monday, March 28, 2011
- 88. Boomers Monday, March 28, 2011
- 89. (206) 898-7656 xs & ys Monday, March 28, 2011
- 90. (206) 898-7656 Millennials Monday, March 28, 2011
- 91. (206) 898-7656 Audience Measure Monday, March 28, 2011
- 92. (206) 898-7656 Monday, March 28, 2011
- 93. Monday, March 28, 2011
- 94. Monday, March 28, 2011
- 95. (206) 898-7656 Monday, March 28, 2011
- 96. (206) 898-7656 creators Monday, March 28, 2011
- 97. (206) 898-7656 creators critics Monday, March 28, 2011
- 98. (206) 898-7656 creators critics collectors Monday, March 28, 2011
- 99. (206) 898-7656 creators critics collectors joiners Monday, March 28, 2011
- 100. (206) 898-7656 creators critics collectors joiners spectators Monday, March 28, 2011
- 101. (206) 898-7656 creators critics collectors joiners spectators inactives Monday, March 28, 2011
- 102. What to do with all this? Monday, March 28, 2011
- 103. Monday, March 28, 2011
- 104. 1. Engagement Monday, March 28, 2011
- 105. Monday, March 28, 2011
- 106. Monday, March 28, 2011
- 107. Monday, March 28, 2011
- 108. 2. Constituency Monday, March 28, 2011
- 109. Monday, March 28, 2011
- 110. (206) 898-7656 Monday, March 28, 2011
- 111. (206) 898-7656 Monday, March 28, 2011
- 112. (206) 898-7656 TED Conference Monday, March 28, 2011
- 113. (206) 898-7656 TED Conference 1000 attendees who pay $4,400 a ticket for 4 days Monday, March 28, 2011
- 114. (206) 898-7656 TED Conference 1000 attendees who pay $4,400 a ticket for 4 days 40-50 speakers who speak for 18 minutes each Monday, March 28, 2011
- 115. (206) 898-7656 TED Global Monday, March 28, 2011
- 116. (206) 898-7656 TED Global 2005 online Monday, March 28, 2011
- 117. (206) 898-7656 TED Global 2005 online videos watched 300 million times Monday, March 28, 2011
- 118. (206) 898-7656 TED Global 2005 online videos watched 300 million times translated into 70 languages Monday, March 28, 2011
- 119. (206) 898-7656 TED Global and TEDX Monday, March 28, 2011
- 120. (206) 898-7656 TED Global and TEDX radical openness Monday, March 28, 2011
- 121. (206) 898-7656 TED Global and TEDX radical openness Oxford, India, global Monday, March 28, 2011
- 122. (206) 898-7656 TED Global and TEDX radical openness Oxford, India, global 1000 TEDX conferences Monday, March 28, 2011
- 123. (206) 898-7656 TED Global and TEDX radical openness Oxford, India, global 1000 TEDX conferences memberships Monday, March 28, 2011
- 124. (206) 898-7656 TED Global and TEDX radical openness Oxford, India, global 1000 TEDX conferences memberships TED fellows and TED Prize Monday, March 28, 2011
- 125. 3. Incentivize Monday, March 28, 2011
- 126. Monday, March 28, 2011
- 127. (206) 898-7656 Monday, March 28, 2011
- 128. (206) 898-7656 Monday, March 28, 2011
- 129. (206) 898-7656 Monday, March 28, 2011
- 130. (206) 898-7656 4. Crowdsourcing Monday, March 28, 2011
- 131. (206) 898-7656 4. Crowdsourcing can make you better than yourself Monday, March 28, 2011
- 132. (206) 898-7656 4. Crowdsourcing can make you better than yourself can let you accomplish things you would never be able to do on your own Monday, March 28, 2011
- 133. Monday, March 28, 2011
- 134. (206) 898-7656 Monday, March 28, 2011
- 135. (206) 898-7656 Monday, March 28, 2011
- 136. (206) 898-7656 Monday, March 28, 2011
- 137. (206) 898-7656 Monday, March 28, 2011
- 138. (206) 898-7656 Monday, March 28, 2011
- 139. Monday, March 28, 2011
- 140. (206) 898-7656 Monday, March 28, 2011
- 141. 5. Create markets Monday, March 28, 2011
- 142. (206) 898-7656 Theres an app for that Monday, March 28, 2011
- 143. (206) 898-7656 Monday, March 28, 2011
- 144. (206) 898-7656 Monday, March 28, 2011
- 145. (206) 898-7656 Monday, March 28, 2011
- 146. Monday, March 28, 2011
- 147. Monday, March 28, 2011
- 148. Monday, March 28, 2011
- 149. Monday, March 28, 2011
- 150. 6. Be infrastructure Monday, March 28, 2011
- 151. Monday, March 28, 2011
- 152. Monday, March 28, 2011
- 153. Monday, March 28, 2011
- 154. 7. Transparency Monday, March 28, 2011
- 155. Monday, March 28, 2011
- 156. Time, Inc Monday, March 28, 2011
- 157. (206) 898-7656 Monday, March 28, 2011
- 158. 8. Crowd-accelerated innovation - Chris Anderson Monday, March 28, 2011
- 159. (206) 898-7656 Algorithmic Authority Monday, March 28, 2011
- 160. (206) 898-7656 Algorithmic Authority Monday, March 28, 2011
- 161. (206) 898-7656 Algorithmic Value Monday, March 28, 2011
- 162. (206) 898-7656 Algorithmic Value Attention capital Monday, March 28, 2011
- 163. (206) 898-7656 Algorithmic Value Attention capital Reputation capital Monday, March 28, 2011
- 164. (206) 898-7656 Algorithmic Value Attention capital Reputation capital Community capital Monday, March 28, 2011
- 165. 9. Data Monday, March 28, 2011
- 166. Monday, March 28, 2011
- 167. (206) 898-7656 Monday, March 28, 2011
- 168. 10. reinvent experiment Monday, March 28, 2011
- 169. Monday, March 28, 2011
- 170. Monday, March 28, 2011
- 171. Monday, March 28, 2011
- 172. Monday, March 28, 2011
- 173. Monday, March 28, 2011
- 174. Monday, March 28, 2011
- 175. (206) 898-7656 Monday, March 28, 2011
- 176. (206) 898-7656 Great Expectations Monday, March 28, 2011
- 177. (206) 898-7656 Great Expectations Alexander Graham Bell was a failure Monday, March 28, 2011
- 178. (206) 898-7656 Great Expectations Alexander Graham Bell was a failure Monday, March 28, 2011
- 179. This afternoon How do we create: Monday, March 28, 2011
- 180. This afternoon How do we create: Museum community Monday, March 28, 2011
- 181. This afternoon How do we create: Museum community Leadership community Monday, March 28, 2011
- 182. This afternoon How do we create: Museum community Leadership community Local community Monday, March 28, 2011
- 183. The Museum an open source future? Getty Leadership Institute 03.18.11 Douglas McLennan Editor, ArtsJournal.com mclennan@artsjournal.com T @AJDoug www.artsjournal.com/diacritical Monday, March 28, 2011