IABC Waterloo: Leadership Institute 2012IABC Waterloo
Ìý
Patty and Sarah took a shuttle to Dolphin Mall after a leadership institute for some shopping but ended up putting their new leadership skills to use. They encountered a waiter serving food and keeping it fresh who they engaged with to discuss board engagement, mentorship, succession planning, and other topics related to leadership. They reflected on their experience before departing Miami.
The magazine advertisement promotes a new album by a rock/punk band. It prominently features the band's name and album title in bold font. The color scheme is a consistent mixture of grey and red, which conveys a dark and punk aesthetic. Small pictures of the album and new singles are included to promote the release.
The document outlines major musical and fashion trends in Britain from the 1950s through the 1990s. It notes jazz, rock n roll, and Teddy Boys fashion in the 1950s. The 1960s saw rock music rise in popularity. The 1970s were defined by punk rock and grunge music alongside new fashion icons like Mary Quant and Twiggy. Disco peaked in the 1980s with Saturday Night Fever alongside punk and hip hop music. Finally, the 1990s blended pop, rock, and electronic music with icons like Madonna.
The document discusses the planning and construction process for marketing a band. Feedback was gathered from target audiences on band footage, photos, album covers, and advertisements. Both positive and negative feedback was received and used to improve the quality and attractiveness of the materials to the target audience. A Facebook page was also created to get broader feedback, which showed the marketing products successfully represented the band's positive and energetic image.
This document summarizes and compares the styles of several prominent music video directors:
- Chris Cunningham is known for bizarre but beautiful imagery in videos like Portishead's "Only You" with no band performance or narrative.
- Mark Romanek takes a photographic approach in Red Hot Chili Peppers' "Can't Stop" with emphasis on the stars and a sense of urgency from the cut.
- Spike Jonze's videos like Fatboy Slim's "Praise You" have a random, crowd-sourced, video diary quality.
- Michel Gondry uses inventive visual styles like stop motion and CGI in Bjork's "Human Behaviour" to reflect the dream-like and unpredictable lyrics.
Attracting diverse audiences and effectively addressing their concerns requires understanding different perspectives. The author recommends using various media to build understanding across different groups. She also suggests the power of word-of-mouth to share ideas in an organic way within communities.
You is a utility app that uses your mobile device's capabilities to efficiently remind you to take medications, vitamins, and supplements. It works by scanning product barcodes to automatically input reminder settings. Location data and connections to your daily activities help provide personalized reminders. The goal is to make remembering health items easier through convenient technology-enabled reminders.
The document discusses four potential marketing executions to promote the album "Hello" by the musical duo Karmin. The final selected execution is to release a "Pre-EP" featuring early, unreleased versions of the songs from various stages of the creative process. This "Pre-EP" would include iPhone recordings, handwritten lyrics, alternate titles and arrangements to give fans a behind-the-scenes look. The goal is to promote Karmin's amateur roots and the album months after its release through this intimate look at the album's development process.
The document describes an idea for a mobile app that would help users discover new clothing and styles based on their personal tastes. The app would show users photos of merchandise from various nearby stores, allowing them to browse without brands or prices. If a user likes an item, they could view more details and potentially be directed to that physical store. The goal is to make exploring new styles and stores easier, while still supporting in-person shopping. Friends could also suggest items to each other through the app. Overall, the app aims to give users more control over customizing their shopping experience.
Governance shift case study biobankingdiana_ocampo
Ìý
The document discusses a shift from government to governance in managing land clearance and biodiversity offsetting in New South Wales, Australia. It compares the regular approval process to a new biobanking scheme launched by the NSW government. Biobanking increases the state's capacity to govern these processes on private land by using a market-based approach that delegates determining offsets to the private sector and strengthens networks' participation in conservation. This represents a move along the continuum from hierarchy to greater use of markets and networks with less state intervention.
Friskies Natural Sensations is a line of natural cat food and treats owned by Nestle Purina. The brand sees an opportunity to appeal to consumers looking for more natural pet products. The challenge is standing out in a crowded natural products market. The document recommends positioning Friskies Natural Sensations as allowing owners to indulge their pets in a healthy way without breaking the budget. It suggests adding more varieties, flavors, and integrating games to encourage play between pets and owners.
This document analyzes competitors in the cat treat market. The top competitors are Greenies, Temptations, and Wellness. Greenies focuses on dental health and has an effective "green toothbrush" marketing campaign. Temptations emphasizes fun varieties and playful marketing using memes. Wellness prioritizes natural, simplified ingredients and touts endorsements from health experts. To find its position, the analyzed company considers whether to emphasize fun, health, or simplicity and where its current brand fits relative to the major competitors.
This document provides a character profile and insights for targeting Asian American females ages 30-35 for J. Crew's marketing. It identifies that while Asian Americans make up a large portion of J. Crew's customer base, they are underrepresented in its marketing. Key insights include that Asian American women seek classic, professional styles; value deals and discounts, especially when accessed through technology; and prefer brands that reflect their cultural identities while allowing acculturation to American lifestyles. The document recommends increasing Asian representation and offering technology-based deals to better appeal to the target demographic.
This document summarizes the relationship between cultural sociology and the study of popular culture. It discusses how popular culture has been defined and approached by sociologists, focusing on two main traditions: the production of culture perspective, which examines cultural industries and institutions, and interpretivist approaches that consider meaning, consumption and representation. While cultural sociology offers important tools for understanding popular culture, much current work is now done outside of sociology by interdisciplinary fields like cultural studies that have a bias toward viewing popular culture through the lens of mass media. However, the author argues cultural sociology is still relevant to topics like new communication technologies and popular culture's influence in other areas of social life.
Pantyhose sales have declined as women have become more casual in their dress. Younger women see pantyhose as unnecessary, while older women who still wear them primarily purchase them out of convenience from drugstores. For pantyhose to have a future, manufacturers will need to market to aging baby boomers by emphasizing practicality and anti-aging benefits while still keeping prices low and distribution widespread through grocery and drug stores.
Native Child and Family Services of Toronto provides support to Indigenous families and children in need. They offer various programs like housing assistance, educational programs, life skills training, and youth skills building. Families can access support through residency programs for up to 18 months while transitioning to independence. The agency works closely with community partners and ensures culturally appropriate services that recognize Indigenous heritage and traditions.
This document discusses a virtual child experience that allows users to be a "real" parent and witness their child's development from infancy through school age in order to gain a deeper understanding of children's development.
This document discusses a virtual child experience that allows users to be a "real" parent and witness their child's development from infancy through school age in order to gain a deeper understanding of children's development.
Virtual Child is a software program that simulates parenting a virtual child from infancy through school-age, allowing users to experience parenting and gain a deeper understanding of children's development by witnessing their virtual child's changes over time in just 3 sentences or less.
Ontario and England both have a history of early childhood education programs dating back to the mid-1800s. Both have evolved their philosophies and approaches over time from a more traditional model to one focused on child-centered learning, play, and developmentally appropriate practice. While there are some differences in terminology and roles between the two systems, they both aim to provide high quality and accessible early learning opportunities for young children.
Voicethread is a digital tool that allows users to have group conversations around images, documents, and videos. People can comment on the media using voice, text, audio files or videos. It also lets friends, students, and colleagues share and record comments. Users can apply Voicethread to group meetings or discussions to share comments with others. To use it, one creates an account, uploads media to a Voicethread, and leaves comments by typing text or recording audio.
You is a utility app that uses your mobile device's capabilities to efficiently remind you to take medications, vitamins, and supplements. It works by scanning product barcodes to automatically input reminder settings. Location data and connections to your daily activities help provide personalized reminders. The goal is to make remembering health items easier through convenient technology-enabled reminders.
The document discusses four potential marketing executions to promote the album "Hello" by the musical duo Karmin. The final selected execution is to release a "Pre-EP" featuring early, unreleased versions of the songs from various stages of the creative process. This "Pre-EP" would include iPhone recordings, handwritten lyrics, alternate titles and arrangements to give fans a behind-the-scenes look. The goal is to promote Karmin's amateur roots and the album months after its release through this intimate look at the album's development process.
The document describes an idea for a mobile app that would help users discover new clothing and styles based on their personal tastes. The app would show users photos of merchandise from various nearby stores, allowing them to browse without brands or prices. If a user likes an item, they could view more details and potentially be directed to that physical store. The goal is to make exploring new styles and stores easier, while still supporting in-person shopping. Friends could also suggest items to each other through the app. Overall, the app aims to give users more control over customizing their shopping experience.
Governance shift case study biobankingdiana_ocampo
Ìý
The document discusses a shift from government to governance in managing land clearance and biodiversity offsetting in New South Wales, Australia. It compares the regular approval process to a new biobanking scheme launched by the NSW government. Biobanking increases the state's capacity to govern these processes on private land by using a market-based approach that delegates determining offsets to the private sector and strengthens networks' participation in conservation. This represents a move along the continuum from hierarchy to greater use of markets and networks with less state intervention.
Friskies Natural Sensations is a line of natural cat food and treats owned by Nestle Purina. The brand sees an opportunity to appeal to consumers looking for more natural pet products. The challenge is standing out in a crowded natural products market. The document recommends positioning Friskies Natural Sensations as allowing owners to indulge their pets in a healthy way without breaking the budget. It suggests adding more varieties, flavors, and integrating games to encourage play between pets and owners.
This document analyzes competitors in the cat treat market. The top competitors are Greenies, Temptations, and Wellness. Greenies focuses on dental health and has an effective "green toothbrush" marketing campaign. Temptations emphasizes fun varieties and playful marketing using memes. Wellness prioritizes natural, simplified ingredients and touts endorsements from health experts. To find its position, the analyzed company considers whether to emphasize fun, health, or simplicity and where its current brand fits relative to the major competitors.
This document provides a character profile and insights for targeting Asian American females ages 30-35 for J. Crew's marketing. It identifies that while Asian Americans make up a large portion of J. Crew's customer base, they are underrepresented in its marketing. Key insights include that Asian American women seek classic, professional styles; value deals and discounts, especially when accessed through technology; and prefer brands that reflect their cultural identities while allowing acculturation to American lifestyles. The document recommends increasing Asian representation and offering technology-based deals to better appeal to the target demographic.
This document summarizes the relationship between cultural sociology and the study of popular culture. It discusses how popular culture has been defined and approached by sociologists, focusing on two main traditions: the production of culture perspective, which examines cultural industries and institutions, and interpretivist approaches that consider meaning, consumption and representation. While cultural sociology offers important tools for understanding popular culture, much current work is now done outside of sociology by interdisciplinary fields like cultural studies that have a bias toward viewing popular culture through the lens of mass media. However, the author argues cultural sociology is still relevant to topics like new communication technologies and popular culture's influence in other areas of social life.
Pantyhose sales have declined as women have become more casual in their dress. Younger women see pantyhose as unnecessary, while older women who still wear them primarily purchase them out of convenience from drugstores. For pantyhose to have a future, manufacturers will need to market to aging baby boomers by emphasizing practicality and anti-aging benefits while still keeping prices low and distribution widespread through grocery and drug stores.
Native Child and Family Services of Toronto provides support to Indigenous families and children in need. They offer various programs like housing assistance, educational programs, life skills training, and youth skills building. Families can access support through residency programs for up to 18 months while transitioning to independence. The agency works closely with community partners and ensures culturally appropriate services that recognize Indigenous heritage and traditions.
This document discusses a virtual child experience that allows users to be a "real" parent and witness their child's development from infancy through school age in order to gain a deeper understanding of children's development.
This document discusses a virtual child experience that allows users to be a "real" parent and witness their child's development from infancy through school age in order to gain a deeper understanding of children's development.
Virtual Child is a software program that simulates parenting a virtual child from infancy through school-age, allowing users to experience parenting and gain a deeper understanding of children's development by witnessing their virtual child's changes over time in just 3 sentences or less.
Ontario and England both have a history of early childhood education programs dating back to the mid-1800s. Both have evolved their philosophies and approaches over time from a more traditional model to one focused on child-centered learning, play, and developmentally appropriate practice. While there are some differences in terminology and roles between the two systems, they both aim to provide high quality and accessible early learning opportunities for young children.
Voicethread is a digital tool that allows users to have group conversations around images, documents, and videos. People can comment on the media using voice, text, audio files or videos. It also lets friends, students, and colleagues share and record comments. Users can apply Voicethread to group meetings or discussions to share comments with others. To use it, one creates an account, uploads media to a Voicethread, and leaves comments by typing text or recording audio.