This document outlines refreshed brand attributes and design rules for AIESEC. The refreshed attributes are described as impactful, inclusive, daring, dynamic, and diverse. It also provides examples of the new typography using Arial, Verdana, and Times New Roman fonts. The design rules specify that branding elements should use two or more shapes that are recognizable and may be transparent or full color, but not meant to spell out the name AIESEC.
2. A refreshed Brand Attribute
impactful - inclusive - daring - dynamic - diverse
3. A refreshed Brand Attribute
impactful - inclusive - daring - dynamic - diverse
4. Aiesec Typography
EXTRA NEW Aiesec Typography > refreshed Brand Attributes
abcdefghijklmnopqrstuvwxyz Arial family, for print and general use
abcdefghijklmnopqrstuvwxyz Verdana family, for web
abcdefghijklmnopqrstuvwxyz 1234567890 Times New Roman, for print, web and general use
abcdefghijklmnopqrstuvwxyz Times New Roman - regular
abcdefghijklmnopqrstuvwxyz Times New Roman - italic
abcdefghijklmnopqrstuvwxyz Times New Roman - bold
abcdefghijklmnopqrstuvwxyz Times New Roman - bold italic
abcdefghijklmnopqrstuvwxyz Times New Roman - regular
abcdefghijklmnopqrstuvwxyz Times New Roman - italic
abcdefghijklmnopqrstuvwxyz Times New Roman - bold
abcdefghijklmnopqrstuvwxyz Times New Roman - bold italic
5. A refreshed Brand Attribute
design rules:
Always use two or more different shapes!
The shapes must be recognisable!
Use transparant or full color shapes!
The shapes are not meant to be used to spell out AIESEC!
8. Youth brings innovation, enthusiasm and
freshness which then shape up a new Dynamic
Business Era. Uong Thu Ha- Vietnam
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