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WHAT IS THE COLLABORATION ?
1.Working together on an activity or project.
2.Must be synchronous & asynchronous.
3.Need same technological platforms.
4.Advantages

ERICSSON AND SONY TO CREATE WORLD LEADER IN MOBILE PHONES
Tokyo (Japan), Stockholm (Sweden) - April 24, 2001 - Ericsson and Sony
Corporation today jointly announced that they have signed a Memorandum of
Understanding with the intention to create a new company that will incorporate
their respective mobile phone businesses worldwide. The new company, to be
named Sony Ericsson Mobile Communications, will be equally owned by Ericsson
and Sony and will draw upon Ericsson's leading expertise in telecommunications
and Sony's leading expertise in consumer electronics products.

"By combining the complementary strengths of Ericsson and Sony, the new
company is uniquely positioned to become a world leader in telecommunications,
as the industry moves rapidly toward Mobile Internet," said Kurt Hellstrom,
Ericsson President and CEO. "We are a perfect match. Sony brings vast
experience in consumer electronics and entertainment - music, pictures and
games - and Ericsson contributes with our mobile technology lead and the world's
largest customer base among mobile operators. This is the ideal partnership for
the growing market of 3G and Mobile Internet."

Sony Corporation President and Chief Operating Officer Kunitake Ando said "The
mobile phone industry is fast moving toward multi-media broadband and poised
to grow significantly in the years to come. Millions of customers will require
mobile handsets that can handle rich content such as movies, pictures and
games smoothly and effortlessly, regardless of their location. Our collaboration
with Ericsson, the undisputed leader in the global telecommunications industry,
holds significance for us in creating an ubiquitous value network that is always
connected, on demand and interactive."

Ericsson is the leading communications supplier, combining innovation in mobility
and Internet in creating the new era of Mobile Internet. Ericsson provides total
solutions covering everything from systems and applications to mobile phones
and other communications tools. With presence in 140 countries, Ericsson
simplifies communications for customers all over the world.
Sony Corporation is a leading manufacturer of audio, video, game,
communications and information technology products for the consumer and
professional markets. With its music, pictures, computer entertainment and on-
line businesses, Sony is uniquely positioned to be a leading personal broadband
entertainment company in the world. Sony recorded consolidated annual sales of
more than $63 billion for the fiscal year ended March 31, 2000.
ERICSSON AND SONY

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