Ericsson and Sony Corporation announced they would create a new jointly-owned company called Sony Ericsson Mobile Communications to combine their mobile phone businesses. The new company would leverage Ericsson's expertise in telecommunications and Sony's expertise in consumer electronics to become a world leader in mobile phones, especially as the industry transitions to 3G and mobile internet capabilities. Both companies believed their partnership was ideal to capitalize on the growing market for mobile phones that can handle multimedia content on broadband networks.
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Global colloboration
2. WHAT IS THE COLLABORATION ?
1.Working together on an activity or project.
2.Must be synchronous & asynchronous.
3.Need same technological platforms.
4.Advantages
4. ERICSSON AND SONY TO CREATE WORLD LEADER IN MOBILE PHONES
Tokyo (Japan), Stockholm (Sweden) - April 24, 2001 - Ericsson and Sony
Corporation today jointly announced that they have signed a Memorandum of
Understanding with the intention to create a new company that will
incorporate their respective mobile phone businesses worldwide. The new
company, to be named Sony Ericsson Mobile Communications, will be
equally owned by Ericsson and Sony and will draw upon Ericsson's leading
expertise in telecommunications and Sony's leading expertise in consumer
electronics products.
5. ERICSSON AND SONY TO CREATE WORLD LEADER IN MOBILE PHONES
"By combining the complementary strengths of Ericsson and Sony, the new
company is uniquely positioned to become a world leader in
telecommunications, as the industry moves rapidly toward Mobile Internet,"
said Kurt Hellstrom, Ericsson President and CEO. "We are a perfect match.
Sony brings vast experience in consumer electronics and entertainment -
music, pictures and games - and Ericsson contributes with our mobile
technology lead and the world's largest customer base among mobile
operators. This is the ideal partnership for the growing market of 3G and
Mobile Internet."
6. Sony Corporation President and Chief Operating Officer Kunitake Ando said
"The mobile phone industry is fast moving toward multi-media broadband and
poised to grow significantly in the years to come. Millions of customers will
require mobile handsets that can handle rich content such as movies,
pictures and games smoothly and effortlessly, regardless of their location.
Our collaboration with Ericsson, the undisputed leader in the global
telecommunications industry, holds significance for us in creating an
ubiquitous value network that is always connected, on demand and
interactive."
ERICSSON AND SONY TO CREATE WORLD LEADER IN MOBILE PHONES
7. Ericsson is the leading communications supplier, combining innovation in
mobility and Internet in creating the new era of Mobile Internet. Ericsson
provides total solutions covering everything from systems and applications to
mobile phones and other communications tools. With presence in 140
countries, Ericsson simplifies communications for customers all over the
world.
Sony Corporation is a leading manufacturer of audio, video, game,
communications and information technology products for the consumer and
professional markets. With its music, pictures, computer entertainment and
on-line businesses, Sony is uniquely positioned to be a leading personal
broadband entertainment company in the world. Sony recorded consolidated
annual sales of more than $63 billion for the fiscal year ended March 31,
2000.
ERICSSON AND SONY