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Global E-commerce Expansion Checklist

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Cecilia Pagkalinawan
Cecilia Pagkalinawan

I gave this presentation at Shop.Org Gobal Retail Summit in Barcelona in May 2011 and at Luxury Interactive Conference in June 2011 in New York.

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Preparing An Action Plan for Global Expansion June 29, 2011
To reach $1 trillion by 2013 US 12.4% growth annually to $235B Europe 13.2 % annually to $283B Asia 25.7% annually to $323B Rest of the World 29.7% annually to $121B Goldman Sachs
油
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Be sure that language and copy you are using is relevant to local market Sweater, pullover, jumper Boy shorts, cullottes Use Google searches per country to gauge common usage Make sure sizes are translated to local sizes Provide measurements in both metrics inches or centimeters Provide detailed size information Some populations are larger than others
Your Site --------- --------- --------- --------- --------- --------- --------- --------- --------- --------- Google Affiliates | | | Video/Youtube Fashion Media --------- --------- Boutiques.com ---
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Global E-commerce Expansion Checklist
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Are your email addresses segmented by country? Are you tailoring your marketing calendar to relevant local holidays and shopping occasions? Are they filtered by culture and religious affiliations? Are you capturing historical data? Purchasing history Favorite items Clickstream Profiles
US, Japan, S. Africa, Australia, Ireland - May 13 France - May 27 Thailand August 12 Mexico May 10 UK March 18
September USA, China, Iran, Mexico, Russia, most of EU January - Australia, Brazil, Nigeria February - Costa Rica March S. Korea April - Japan
Are you customizing your home pages per region? Weather Trends Popularity Are you personalizing merchandise/inventory? Would you allow customers into your warehouse to find current and old merchandise themselves? Simplify the search process and provide what they want immediately
油
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Notes: Show site; Talk about what you built; what is unique. Also talk about your value add services. Not just a website for fashion but also includes merchandising, marketing support etc. ss
Global E-commerce Expansion Checklist
Global E-commerce Expansion Checklist
Global E-commerce Expansion Checklist
Global E-commerce Expansion Checklist
Global E-commerce Expansion Checklist
Global E-commerce Expansion Checklist
Global E-commerce Expansion Checklist
Global E-commerce Expansion Checklist
[email_address] Twitter @ceciliany @styletrekkers Facebook.com/styletrek

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Global E-commerce Expansion Checklist

  • 1. Preparing An Action Plan for Global Expansion June 29, 2011
  • 2. To reach $1 trillion by 2013 US 12.4% growth annually to $235B Europe 13.2 % annually to $283B Asia 25.7% annually to $323B Rest of the World 29.7% annually to $121B Goldman Sachs
  • 3. 油
  • 4. 油
  • 5. 油
  • 6. Be sure that language and copy you are using is relevant to local market Sweater, pullover, jumper Boy shorts, cullottes Use Google searches per country to gauge common usage Make sure sizes are translated to local sizes Provide measurements in both metrics inches or centimeters Provide detailed size information Some populations are larger than others
  • 7. Your Site --------- --------- --------- --------- --------- --------- --------- --------- --------- --------- Google Affiliates | | | Video/Youtube Fashion Media --------- --------- Boutiques.com ---
  • 8. 油
  • 10. 油
  • 11. 油
  • 12. Are your email addresses segmented by country? Are you tailoring your marketing calendar to relevant local holidays and shopping occasions? Are they filtered by culture and religious affiliations? Are you capturing historical data? Purchasing history Favorite items Clickstream Profiles
  • 13. US, Japan, S. Africa, Australia, Ireland - May 13 France - May 27 Thailand August 12 Mexico May 10 UK March 18
  • 14. September USA, China, Iran, Mexico, Russia, most of EU January - Australia, Brazil, Nigeria February - Costa Rica March S. Korea April - Japan
  • 15. Are you customizing your home pages per region? Weather Trends Popularity Are you personalizing merchandise/inventory? Would you allow customers into your warehouse to find current and old merchandise themselves? Simplify the search process and provide what they want immediately
  • 16. 油
  • 17. 油
  • 18. Notes: Show site; Talk about what you built; what is unique. Also talk about your value add services. Not just a website for fashion but also includes merchandising, marketing support etc. ss
  • 27. [email_address] Twitter @ceciliany @styletrekkers Facebook.com/styletrek