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Global marketing reference

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Shameem Shaffi

The document provides a list of 17 references from various sources that were used for research. The references include books, journal articles, websites from organizations like the BBC, World Bank, US State Department, and Nielsen, and other online sources. The references cover topics related to branding in Saudi Arabia, corporate blogging, strategic management, culture and markets, the apparel industries of Sri Lanka and Saudi Arabia, economic and demographic data on Sri Lanka and Saudi Arabia.

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Reference Book Abdul Khan,M (2010) the impact of Branding on Saudi .Journal of Management. 15(3).PP- 89-92 Ariyamperuma,D (2011). Content analysis of corporate blogs as a relationship management tool. Corporate Communications: An International Journal. 15 (1) p.30-48 Lynch,R. (2009 ) Strategic Management.5th edi:Pearson .London Perera ,E(2011). ). Culture and Prosperity: The Truth about Markets. Harper Collins. USA BBC(2012) http://www.bbc.co.uk/news/world-middle-east-14702705 accessed on 06.08.2012 BOI,2011 http://www.investsrilanka.com/key_sectors_for_investment/apparel_overview.html accessed on 07.08.2012. Euromonitor (2011) http://www.euromonitor.com/apparel-in-saudi-arabia/report accessed on 09.08.2012 Next 2012 http://www.nextplc.co.uk/~/media/Files/N/Next-PLC/pdfs/latest-news/2012/ar2012.pdf Accsessed on 08.08.2012. Next,2012 http://ir2.flife.de/data/next/igb_html/index.php?bericht_id=1000005&index=&lang=ENG Research SL,2011). http://www.researchsl.lk/r/paty/sri lanka social /bgn/5234.htm accessed on 09.08.2012 Sunday times,2012). http://www.Sunday times.lk/news/sri lanka income-12703425 accessed on 05.08.2012
US State department (2012) http://www.state.gov/r/pa/ei/bgn/5249.htm Accessed on 05.08.2012. World Bank (2012) http://www.worldbank.org/en/country/srilanka/overview accessed on 05.08.2012 Weather Spark (2011) http://weatherspark.com/averages/32773/Mecca-Makkah-Saudi-Arabia accessed on 08.08.2012 Neison Research ,2012 http://www.nielsen.lk/us/en/insights/press-room/2012/dg-to-integrate-nielsen-cross-platform- data.html accessed on 09.08.2012.

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Global marketing reference

  • 1. Reference Book Abdul Khan,M (2010) the impact of Branding on Saudi .Journal of Management. 15(3).PP- 89-92 Ariyamperuma,D (2011). Content analysis of corporate blogs as a relationship management tool. Corporate Communications: An International Journal. 15 (1) p.30-48 Lynch,R. (2009 ) Strategic Management.5th edi:Pearson .London Perera ,E(2011). ). Culture and Prosperity: The Truth about Markets. Harper Collins. USA BBC(2012) http://www.bbc.co.uk/news/world-middle-east-14702705 accessed on 06.08.2012 BOI,2011 http://www.investsrilanka.com/key_sectors_for_investment/apparel_overview.html accessed on 07.08.2012. Euromonitor (2011) http://www.euromonitor.com/apparel-in-saudi-arabia/report accessed on 09.08.2012 Next 2012 http://www.nextplc.co.uk/~/media/Files/N/Next-PLC/pdfs/latest-news/2012/ar2012.pdf Accsessed on 08.08.2012. Next,2012 http://ir2.flife.de/data/next/igb_html/index.php?bericht_id=1000005&index=&lang=ENG Research SL,2011). http://www.researchsl.lk/r/paty/sri lanka social /bgn/5234.htm accessed on 09.08.2012 Sunday times,2012). http://www.Sunday times.lk/news/sri lanka income-12703425 accessed on 05.08.2012
  • 2. US State department (2012) http://www.state.gov/r/pa/ei/bgn/5249.htm Accessed on 05.08.2012. World Bank (2012) http://www.worldbank.org/en/country/srilanka/overview accessed on 05.08.2012 Weather Spark (2011) http://weatherspark.com/averages/32773/Mecca-Makkah-Saudi-Arabia accessed on 08.08.2012 Neison Research ,2012 http://www.nielsen.lk/us/en/insights/press-room/2012/dg-to-integrate-nielsen-cross-platform- data.html accessed on 09.08.2012.