MBA Pharma management, current trends in pharmaceutical industry. MBA Lectures on pharma management. This PPT discusses the various aspects of Global pharmaceutical industry. The PPT is intended for teaching MBA Pharma student only. Nature of Market growth:
Mature market ¨C stagnant one , Europe, US, Germany, Japan, 10 key PMC, 78.9% amounted to USD 529.5 billion.
Emerging markets - manufacturers key growth segments, ¡°Pharmerging markets¡±, China, Brazil, Mexico, South Korea and India
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Global Pharmaceutical Management
1. Global Pharmaceutical Markets
Prof. Amrita Jha @9748882085
YouTube channel : PSB Training Academy
MBA Lecture on Pharma Management
2/6/2021 Prof. Amrita Jha @9748882085
2. Major Markets
? Nature of Market growth:
? Mature market ¨C stagnant one , Europe, US,
Germany, Japan, 10 key PMC, 78.9%
amounted to USD529.5 billion.
? Emerging markets - manufacturers key growth
segments, ¡°Pharmerging markets¡±, China,
Brazil, Mexico, South Korea and India
2/6/2021 Prof. Amrita Jha @9748882085
3. Pharmerging markets
? Access for the manufacturers
? Huge population growth , access to newer
markets
? Greater access to both generic and innovative
medicines
? Primary care is developing --- rural segment,
private insurance companies, ongoing economic
growth,
? Economic growth ¨Cshift the focus from infectious
diseases to cardiovascular , diabetes and chronic
illnesses.
2/6/2021 Prof. Amrita Jha @9748882085
4. ? North America: 45.9% , growth of 8.7% in GPS
? Europe: 4.4 % growth
? Japan : 2.8 %
? Asia, Africa and Australia: 13.3 % growth,
expansion of healthcare access in this region,
robust economic growth
? Latin America: 13.4 %
2/6/2021 Prof. Amrita Jha @9748882085
5. Trends in Pharmaceutical Industry in
2008
? Outsourcing and offshoring to Continue : GVK
, Bio, SAI Advinus, WuXi, Hikal. Value chain,
? Drug discovery ¨Cclinical trials, data
management, manufacturing of APIs and
formulations are in progress.
? Sanofi Aventis ¨C strategy ¨C to expand its
presence in India and accelerate growth both
in India and Asia
2/6/2021 Prof. Amrita Jha @9748882085
6. ? Global Licensing :
? Lay offs and Lean Operations
2/6/2021 Prof. Amrita Jha @9748882085