Global Web Ops
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The complexity of the digital ecosystem is taxing your web publishing department. As websites evolve to support business-critical applications, and content becomes richer, youre being asked to publish on more digital devices, platforms, and channels, in more geographies and languages, on behalf of ever-more demanding Marketers and other corporate stakeholders. The requests are unpredictable and complex, the timeframes unrealistic, the production volumes erratic, and some of the work requires very specific technology your team isnt trained on.
Global Web Ops
- 1. Solution Brief globalmarketingops.com Global Web Ops A Business Plug-in Solution for Managing Global Websites Remove the headaches of web publishing so you can focus on your core objectives SOLUTION HIGHLIGHTS Responsive and efficient We provide follow-the-sun operations on a 24/7 basis with near-zero latency Support for your systems We operate on your existing systems and support your established policies; our solution requires no changes to your environment Reduced cycle times Our Six Sigma experts run events on targeted problem areas to dramatically reduce cycle times Focused on quality Aggressive SLAs, detailed dashboard reporting, and continuous process improvement all ensure work is done right the first time The complexity of the digital ecosystem is taxing your web pub- lishing department. As websites evolve to support business-critical applications, and content becomes richer, youre being asked to publish on more digital devices, platforms, and channels, in more geographies and languages, on behalf of ever-more demanding Marketers and other corporate stakeholders. The requests are unpredictable and complex, the timeframes unreal- istic, the production volumes erratic, and some of the work requires very specific technology your team isnt trained on. We get production requests we cant support with our technology, but taking time to train people on new tools is a luxury I cant afford. Its nearly impossible to forecast our global publishing volumes and our staffing model doesnt scale. Were either drowning in work or sitting idle. Our web publishing cycles are too long. With so many requests, channels, and media formats to support, we struggle to publish our content on time, if at all. 息 2012 Lionbridge
- 2. Solution Brief globalmarketingops.com GET STARTED Contact us today to learn how you can change the way you manage your global web operations. globalmarketingops.com/get-started Aaron S. Hakenson Global Marketing Consultant Email: Aaron.Hakenson@lionbridge.com Phone: 978.964.1937 Follow Lionbridge TAMING A COMPLEX PROCESS Success in this chaotic environment requires a new approach. You need a partner that can provide an already-established infrastructure designed for flexibility; one with the people, process and technology to get the job done. It should be cost-effective, scalable, efficient, adaptable, and representative of geographic markets, producing high-quality output across the board. It must support your teams, your agencies, your users and your brands to ensure the steady flow of digital content with the maximum return on investment. Lionbridge Global Web Ops is designed for the ad hoc nature of worldwide web production. BUILT FOR DELIVERING RESULTS Leveraging our global scale and broad production and publishing expertise, our solution provides end-to-end global web production services for project management, localization, customization, engineering, testing, staging and publishing as well as ongoing maintenance. And with our flexible delivery model, we can accommodate unpredictable skill-set and volume demand, thereby improving stakeholder satisfaction and reducing turnaround time. Our overall client satisfaction rating is 96%. Our long history of managing translation and localization projects has allowed us to build a proven production process. Lionbridges production and technology capabilities extend across a full range of platforms from Web Content Management Systems (WCM) and authoring tools, to business intelligence (BI) and web analytics tools. From our Global Web Ops Center of Excellence (CoE), we provide a streamlined, single point of leadership for your global web publishing program. Supporting the CoE are in-country experts who are adept at administering your digital assets for local markets and applying corporate-initiated campaigns and content regionally. LANDING PAGE DEPLOYMENT Clients using the Lionbridge Global Web Ops solution are experiencing a 6x reduction in cycle time for their landing page deployments Days Months 息 2012 Lionbridge