The document discusses how media can empower women globally. It provides examples of radio programs in Afghanistan that give voice to women's issues and how cable television in rural India increased preferences for daughters and decreased wife beating by showing independent urban women. The document also discusses a video game to combat gender violence, social media helping expose forced abortions in China, and the Hollaback movement against street harassment. It argues that increasing women's access to technology and media internationally will help eliminate discrimination and the digital gender gap.
6. Importance of
Radio in
Afghanistan
? Adult literacy rate of 28% and a
female literacy rate of only 14%
? Barely 4% of the population has
electricity, and television and
telephones are rare outside a
handful of cities.
? Most Afghans do have access to
radio receivers and are
accustomed to using them as a
source of news, information,
education and entertainment.
? In rural areas, many women are
unable to access or afford
professional help to address the
issues they face.
7. Radio Sahar
? Means ¡°Radio Dawn" in English
? Began broadcasting live in October
2003
? Today, the voices of Radio Sahar's
female journalists are regularly
transmitted across the airwaves.
Brave and outspoken women can be
heard discussing issues concerning
women's rights and conditions, as well
as reporting on the daily challenges
that women continue to face in
Afghanistan.
? Humayrah Salimi, a local university
student: "We thought that after Taliban
we will have more freedom, but we still
have to struggle, and this radio is our
voice and hope.¡±
8. Afghan Woman¡¯s
Hour
? Broadcast from 2005-2010, the weekly
radio show highlighted the role of women in
Afghan society. It aimed to inspire women
and girls to participate more fully in the
rebuilding of their country.
? Segments focused on issues including
inequality in the home, regional cooking,
female role models in politics and business,
drama and real life stories
? Research by BBC Media Action found 55%
of women surveyed had listened to the
show and 39% of listeners were men
? 91% of listeners agreed that the program
helped them solve problems and 83%
agreed that the program inspired them to
endeavor to change their own situation
? 65% of female listeners agreed that they
often would talk about things they heard on
the show with friends and family.
10. ? Created by the Population Media Center, the Emergent Media Center at
Champlain College and the United Nations Fund for Population Awareness
? Currently being tested in South America and Africa with boys 10-12 years
old
? Presents itself as a soccer-based action game. Players are eased into the
story and begin learning basic soccer skills and familiarizing themselves
with the other story characters.
? Spokesperson is world-famous football star Samuel Eto¡¯o, team captain of
Cameroon¡¯s national team
11. ? Throughout the gaming experience, BREAKAWAY players encounter critical
decisions and consequences regarding gender stereotypes.
? BREAKAWAY balances immersive narrative game-play with messages that
denounce violence against women and girls, while players develop a sense
of team membership. Reflective narrative is reinforced throughout skill-based
football play.
? This strategy is based on the Sabido methodology that utilizes narrative and
role modeling to encourage behavior change.
13. One Child Policy
in China
? The one-child policy, officially the
family planning policy, is the
population control policy of the
People's Republic of China. This
policy was introduced in 1979 to
alleviate social, economic, and
environmental problems in China.
? The policy is controversial both
within and outside China because
of the manner in which the policy
has been implemented, and
because of concerns about
negative social consequences.
14. Forced Abortion
of Jianmei Feng
6/2/2012
6/11/2012
6/12/2012
6/14/2012
Ms. Feng who was seven months pregnant with her second child,
was forced by the local government to abort
Feng¡¯s husband launched Sina Weibo£¬
China¡¯s most popular social media outlet to expose the case
Major websites reported this news.
Numerous Internet users criticized local government¡¯s behaviors
The municipal government apologized and
promised a thorough investigation.
15. How does Social
Media work for
women?
? User-generated media like social media,
gave Ms. Feng and her supporters an
equal expressing outlet as the one the
officials had.
? Internet users¡¯ efforts have been given
initial results. Last year, the country¡¯s
family planning policy was relaxed allowing
couples who are the only children in their
families to have a second child.
? Media exists to speak for people who
cannot speak for themselves and mobilize
people who have realized what is
happening.
Shan Xi
16. Cable in India
? In 1991, the Indian government
started a series of economic reforms
including the liberalization of the
broadcasting industry, opening it up
to cable television.
?Most popular cable programming
featuring urban settings where
lifestyles differed in prominent and
salient ways from those in rural
areas had large effects on a wide
range of day-to-day lifestyle
behaviors
17. How did cable television change women¡¯s
status in rural India?
Kyunki Saas Bhi Kabhi Bahu Thi (Because a mother-in-law was once a
daughter-in-law, too) is one of the most popular soap operas based around the
life of a middle-class Tulsi Virani who marries into a rich Gujarati joint family and
becomes the ideal wife, daughter-in-law, mother, mother-in-law, grandmother
and grandmother-in-law, solving all the intricate problems within the family and
never deterring from the path of righteousness.
Effects of cable television programming
?Cable programming featuring educational and independent women performing
actively in authority positions adds preference of daughters. Evidence shows a
12% decrease in the preference to have the next child to be a boy.
?There is a 10% decrease in wife beating situations.
18. Hollaback!
A Non-Profit and
Movement to End Street
Harassment
?A smart phone/web application
launched initially by 7 New Yorkers
in 2005 and powered today by
activists in 70 cities and 24
countries for the documentation,
mapping and sharing of incidents
of street harassment against
women and the LGBTQ
community
?Incidents are posted to the
Hollaback! website and in some
areas are also reported to the city
government
?Breaks the silence that has
perpetuated sexual violence
internationally and asserts that any
and all gender-based violence is
unacceptable
19. The Future:
Spread Female
Access to
Media via
Technology?International female social
media user data
?Access to technology is
becoming cheaper
?Access to technology allows
women to create media and
share their messages more
easily
?Increased international
collaboration-Gender equal
societies and media to aide less
gender equal societies
20. Media is the
future for women
? In the developing world, nearly 25%
fewer girls and women are online than
boys and men ¨C closing this gap will
change their futures, argued Nigel
Chapman, CEO of Plan International.
? If no action is taken, the gap of women
online will increase from 200 million
today to 350 million within three years.
? Discrimination, lack of confidence, and
lack of basic language skills all affect
teenage girls¡¯ access to media through
Internet.
21. Media is the
future for women
? Technology will eliminate the
digital gender gap. The key is to
make sure that girls and women
have the same access to the
Internet as men.
? With the popularity of social
media and mobile devices, we
will see girls in the developing
world attain their human right to
freedom make massive leaps
both in their private and working
lives.