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Script. The brief we received for this event was really simple and clear. You have 10-minutes to give an inspirational and educational talk on design and business. I had a few chat around and lock down this idea that great design leads to great business. The matter is more about creating great, world-changing design. How do you get there? How do you design something that changes the world - and become a source of amazing businesses. Love is the answer. I believe design is love. Let’s put business aside from now and focus on what is the secret behind great, world-changing designs. When some have symphonies, or novels to express themselves. We - as creatives - have design. It is your very own tool. When you create the bulb light, you refuse the status quo in lightening. You want to offer to the world a better way of having light. This is our vehicle to show the world that we care. That you want to make a difference. Design is your language to make others’ life better. If you don’t care for others you can’t think about designing and making color TV true. What is the secret of great design? It all starts with a simple idea. Imagine someone said one day let's build a big house in the shape of a triangle and everybody got hooked by this extremely simple idea. an impossible dream just as "let's go to the moon". a crazy dreamer it takes someone who doesn't want to do like others do, it takes somebody to push the boundaries obsessed by doing things so they can be prettier or faster. At the very of heart of any great design, there is a generous one, caring for others
 to enjoy something new unseen unheard unread unridden. Any great design takes this unstoppable one that has lasted years, been through failures and hard work, to keep a precious gift alive the love of doing. If you don't fall in love with what you do, you can't enjoy doing it over and over until it becomes that world-changing design. Design is how you take your love out to the world And create great businesses so you can move from... the fist motion picture to Avatar from the first basic calculator to apple it takes lots of lovers to make things evolve along the years and to make the world a better place for all this cannot happen if you don't genuinely love people and love what you do design is love. Read less