Gmba marketing plan v2
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The marketing plan aims to increase applicants to NTU's Global MBA program by 30% in 3 years. It proposes using current students as models in print, electronic, and outdoor advertisements to attract high-quality candidates. The plan also suggests strengthening networking activities between students, alumni, and companies to create a positive reputation loop that improves the program's competitiveness and global ranking over the long term.
Gmba marketing plan v2
- 1. NTU GMBA Marketing Plan Preparing Future Leaders for Global Market
- 2. Agenda Background Executive Summary Situational Analysis (SWOT) Objectives Marketing Strategy Action Plan Conclusion
- 3. Background
- 4. Global MBA- NTU is a relatively new MBA program in Taiwan. The students of GMBA have their expectation for higher salary, more supporting resources for the career/ business The alumni of the GMBA have wishes for the reputation, higher ranking, stronger networking force We are trying to provide a proper marketing plan to support the marketing force for a better branding of NTU GMBA
- 6. The GMBA program, NTU is a good program, but we need the good marketing for this good quality MBA program, in which the students and alumni will get the benefits by this good marketing strategy.
- 7. A good product needs a good marketing YOU NEED US THE BEST MARKETING Team IN TAIWAN
- 9. Strength Reputa'on -足 The Best University in Taiwan Fully English Taught Course Personal Career Development Providing an Interna'onal Environment O鍖cial Language Mandarin Environment ( comparing Mandarin spoken countries China and Taiwan.) Reasonable Tui'on Fee Lower living cost (in Asia) The Loca'on ( comparing to other local universi'es) Oversea Exchange Programs with top world wide Universi'es. Opportunities Free Mandarin Learning Courses Driven Force of the Rapidly Growth of the Chinese and Asia Market Threat Compe'tors in Asia whose ranking is much higher than NTU. NCCU: stronger implementa'on of the resources . Weakness Recogni'on Job Opportuni'es Career Advices Connec'on with the Industry Internal Network External Network Situational SWOT Analysis
- 11. Increase numbers of applicants by 30% within 3 years Linked with GMBA mission statement: Preparing Future Leaders for Global Market Aimed to improve the quality of enrolled students Resulted in positive cause and effects loop for NTU GMBA program
- 15. External Message
- 16. Main Approaches
- 18. What do you think of this AD? *Too many words becomes distracting *Using models is difficult to relate to people
- 19. How about this AD? *Express clearly in only a few words *Using our own students as models, who are the best at attracting talents
- 20. PRINT MEDIA *Apple Daily Newspaper *Business Magazine (GMBA students)
- 22. Outdoor Banners *MRT or Train *Taipei Bus *Airports
- 23. Joint Network activities *Visiting tours to GMBA students companies *Participating professional and social events *Creating joint learning courses, Ex. Sharon create a yoga class
- 26. Positive Loop for GMBA Number of the applicant Students quality Graduates Performance GMBA Reputation Welcome by the Big Company Competitiveness of GMBA Alumni Global/Regional Ranking
- 27. Short Term Promote GMBA to get more quality candidates Mid Term - Strategic Alliance with other top MBAs, and support the graduates career Long Term Strengthen Internal/ External Networking, Gain Stronger Competitiveness, and Obtain Higher Ranking