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Gnc pp

Tyler Hoover
Tyler Hoover

The document provides an overview of GNC as a company including key details about its target audience, sales breakdown by segment, in-store customer experience positives, social media presence, and challenges. It proposes a "World Strongest" social media platform to increase GNC's online presence and sales of supplements by allowing users to track lifting goals, compare scores to others, and strive for competition.

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Tyler Hoover
Brand Category Minerals Health and Wellness Diet Nutrition and dietary Protein Shakers Vitamins Supplements Energy Mix Anti-Age Natural Ingredients
Retail 74% of Sales Company-owned stores GNC.com, LuckyVitamin.com. 3,046 company-owned stores Franchise 17% of Sales Franchisees Royalties on franchise retail sales Revenue by Segment Franchise fees. 924 domestic franchise locations 1,590 international franchise locations in 53 countries. Retail 91% franchise renewal rate over the last 6 years. Manufacturing/ Wholesale Franchise Manufacturing 9% of Sales manufactured products to third parties Sale of proprietary and 3rd party products 2,125 franchisestore-within-a-store Does business with P鍖zer, Bayer, and Bausch & Lomb
In Store Positives In store displays Customer Service Locations Product Assortment and Availability
Target Audience GNC targets a lifestyle demographic Athletic Aspire to live a healthier lifestyle Goal Oriented GNC consumers engage in 鍖tness routines more than the average US supplement buyer and tend to use multiple products. 35% of customers under the age of 35 80% under the age of 50
Social Media Facebook 1,007,618 total likes Twitter 103,904 followers Pinterest 4,152 followers
BodySpace Facebook 1,376,215 total likes bodybuilding.com own personal social media Twitter 112,810 followers Allows users to gain knowledge Pinterest 4,362 followers and attracts loyalty Mobile App Total Installs 500,000 to 1,000,00,000
Challenges Increasing brand effectiveness with younger audience Live Well campaign does not effectively advertise toward the entire target market. Increase online presents: social media likes and followers Increasing amount of competitors
Big Idea World Strongest A Social Media for Goal Setters Strive for Competition Increase Online Presents Increase Sales of GNC supplements
World Strongest Steps 1. Put your Weight Gender and Type of Lift 2. Pick what lifts you will be competing in 3. Record your numbers of the lifts (lbs) 4. Word Strongest will calculate your score 5. Compare your rank to the people in your gym, city, state, and the world

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Gnc pp

  • 2. Brand Category Minerals Health and Wellness Diet Nutrition and dietary Protein Shakers Vitamins Supplements Energy Mix Anti-Age Natural Ingredients
  • 3. Retail 74% of Sales Company-owned stores GNC.com, LuckyVitamin.com. 3,046 company-owned stores Franchise 17% of Sales Franchisees Royalties on franchise retail sales Revenue by Segment Franchise fees. 924 domestic franchise locations 1,590 international franchise locations in 53 countries. Retail 91% franchise renewal rate over the last 6 years. Manufacturing/ Wholesale Franchise Manufacturing 9% of Sales manufactured products to third parties Sale of proprietary and 3rd party products 2,125 franchisestore-within-a-store Does business with P鍖zer, Bayer, and Bausch & Lomb
  • 4. In Store Positives In store displays Customer Service Locations Product Assortment and Availability
  • 5. Target Audience GNC targets a lifestyle demographic Athletic Aspire to live a healthier lifestyle Goal Oriented GNC consumers engage in 鍖tness routines more than the average US supplement buyer and tend to use multiple products. 35% of customers under the age of 35 80% under the age of 50
  • 6. Social Media Facebook 1,007,618 total likes Twitter 103,904 followers Pinterest 4,152 followers
  • 7. BodySpace Facebook 1,376,215 total likes bodybuilding.com own personal social media Twitter 112,810 followers Allows users to gain knowledge Pinterest 4,362 followers and attracts loyalty Mobile App Total Installs 500,000 to 1,000,00,000
  • 8. Challenges Increasing brand effectiveness with younger audience Live Well campaign does not effectively advertise toward the entire target market. Increase online presents: social media likes and followers Increasing amount of competitors
  • 9. Big Idea World Strongest A Social Media for Goal Setters Strive for Competition Increase Online Presents Increase Sales of GNC supplements
  • 10. World Strongest Steps 1. Put your Weight Gender and Type of Lift 2. Pick what lifts you will be competing in 3. Record your numbers of the lifts (lbs) 4. Word Strongest will calculate your score 5. Compare your rank to the people in your gym, city, state, and the world