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Go Green, or Go Home

   CH2M HILL enters the net
Whats the point?
                                                                    Everybody does it

                                                                    Compete


http://30daysout.files.wordpress.com/2009/01/bob_dylan_12_64.jpg
                                                                    Its F-R-E-E
the times they are a changin
                   -Bob Dylan
                                                                    The Soft Sell
Well, how do I do it?
                                                                       Blogs
http://thesituationist.files.wordpress.com/2007/12/blogosphere2.jpg



                                                                       Twitter
                           www.twitter.com




                                                                       Facebook
                          www.facebook.com




                                                                       Google!
                           www.google.com
ButWhy Us?
                                                                            Joe Schmoe

                                                                            Rich Mitch

                                                                            Fun-ducational
   http://scrapetv.com/News/News20Pages/usa/images-2/joe-the-plumber.jpg


Joe the Plumber contemplates context sensitive solutions

                                                                            One-stop shop for
                                                                             everything green
Okay, how can I contribute?
           Promote Green Growth

           Create a market for TOD

           Bring a good name to the
            family (of CH2M HILL)

           Build a network
Whats the plan, commander?
                                                            Blog about it
                                                             (http://greengrowthcc.wordpress.com)

                                                            Tweet about it

                                                            Be about it (web
       http://www.optimum7.com/internet-marketing/wp-
      content/uploads/2009/02/social_media_marketing.jpg     presence)
Keep your friends close, your enemies closer, and
              your tweet-ers closest
Twitter
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
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Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
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Go Green Go Home Final
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Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
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Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Twitter

getting油started
sign油up油
(www.twitter.com)
username/password
find油friends
uncheck油default
home油screen油>油settings
settings
settings油(1/2)
settings油(2/2)
settings油>油picture
picture
picture
mobile
mobile
design
find油people
find油people
find油people
find油people油>油home
@wesleyzhao
@lorirtaylor
@spencerrascoff
twitter油tip油#1油:油http://bit.ly




twitter油faux油pas油:油using油a油real URL
hey油this油is油really油cool油>油http://www.reallylongaddress.com/dont_be_a_twidiot
Vs
hey油this油is油really油cool油>油http://bit.ly/SHORT
twitter油tip油#2油:油check油your油@replies




twitter油faux油pas油#2:油the油forgotten friend
@johndoe:油hey油@you油cool油feed油you油got油there!

@you:油 *blank油eStare*
twitter油tip油#3油:油twittercounter.com




twip #3:油stay油on油the油fast油track
BLOGGING
     wordpress to be specific
http://greengrowthcc.wordpress.com
log in
main page
main page
dashboard
dashboard
posts
posts
new post
new post
content
new post
new post
trackbacks
new post
new post
category
new post
new post
tags
publish
dont be boring  add a picture
Search Engine Optimization

google for dummies
Searchability
Searchability
wesleyzhaos 3 INGs
 Key-wording
 Key-wording




 Back-scratching
 Key-wording




 Back-scratching




 Spam-ming
key-wording


 diction



Tip: think back to high school English
key-wording
 Titles
    ex: Rail Info vs East Link Light Rail
     Project Pushed to Begin Early 2011


 Captions

 Content

 Images

 Links
key-wording
 Images
key-wording
       Images




http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg
key-wording
       Images



                                                                                    Title: Cute brown cat with
                                                                                    whiskers falling asleep
                                                                                    dreaming about the
                                                                                    YMCA on a red and
                                                                                    yellow blanket
                                                                                    Keywords: Cat, Cute,
                                                                                    Brown, Sleeping,
                                                                                    Whiskers, Dreaming,
                                                                                    YMCA, its-fun-to-stay-at-
                                                                                    the, couch, red, yellow
http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg
back-scratching


 Tit-for-tat



Tip: Do whatever Google wants, you love him right?
back-scratching
 Thank people for good content


 Thank them for thanking you


 Examples weve seen:          trackback,
 ping, blogroll, RT, @mention
back-scratching
back-scratching
back-scratching
back-scratching
back-scratching
back-scratching
spam-ming


 presence



Tip: just try to not think about a pink elephant
spam-ming
 Be everywhere
spam-ming
 Be everywhere
spam-ming
 Be everywhere
spam-ming
 Be everywhere
spam-ming
 Be everywhere
spam-ming
 Be everywhere
spam-ming


 presence



Tip: now try not to think about thinking about a
   pink elephant
Searchability
wesleyzhaos 3 INGs
What we request is

 tweet like theres no tomorrow

 blog till you drop

 network like youre a crazy person
What we request is
 People we like
   ex: Rob Johnson  TCC, Paul Hammond, WA Sec. of
    Trans
 Sites we like
   ex: http://www.cnu.org Congress for New Urbanism,
    http://www.humantransit.org  Transit Blog
 Definition Library
   ex: TOD, Sustainability, ITS, CSS, VMT, LEED, etc
 CH2M Hill Projects
   ex: Mazdar, South Lake Union
 Hash Tags
   ex: #greengrowth, #TOD, #GreatStreets, #IMS
What we request is


   A blog post by Wednesday, January 27th




Temporary Access:
user- ch2muser
pass- ch2mtest123
created by


   m: (425) 502 1843
   w: (425) 233 3555
 wesley.zhao@gmail.com
www.twitter.com/wesleyzhao
Ad

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Go Green Go Home Final